Industry News
LEADVILLE, Colo. (BRAIN) — Mavic will provide neutral support to racers at this year's Leadville 100 mountain bike race, as well as at two other races in the Leadville Trail MTB series.
TEMECULA, Calif. (BRAIN) — Intense Cycles has hired Drew Engelmann in the newly created role of national sales manager. The new position was necessitated by the growth of Intense's U.S. dealer base over the past 18 months and corresponds with the addition of more outside territory reps, the company said.

St. LAURENT, Quebec (BRAIN) — High-end custom bike brand Guru Cycles Inc. has filed for bankruptcy in Montreal, listing liabilities of CA$1.1 million ($789,000).
OGDEN, Utah (BRAIN) — USA Cycling will hold its second-ever national championships for fat biking later on Feb. 27 in this town north of Salt Lake City. Ogden hosted the first national championships for the fast-growing activity last year.
IRVINE, Calif. (BRAIN) — Hang Ten Bikes has announced a new minimum advertised price policy for all dealers that took effect Dec. 1. The policy applies to all bike products and extends to dealers selling in all channels of retail, including online.
SAN DIEGO (BRAIN) — BMC USA and Crankbrothers are sponsoring a Southern California consumer mountain bike demo day and expo in Laguna Beach, California, this Saturday, Jan. 9.
MADISON, Wis. (BRAIN) — A federal court in Wisconsin has ordered Split Pivot Inc. to pay Trek Bicycle $40,000 in legal costs following Split Pivot's failed patent infringement case against Trek. Trek had sought $318,000 in legal costs.
CALABASAS, Calif. (BRAIN) — Ride 2 Recovery will be involved with several road and mountain bike events in 2016 to provide its riders with a first step into the world of competitive cycling.
MADISON, Wis. (BRAIN) — Saris Cycling Group this year is creating consumer advocate programs for each of its brands, Saris, CycleOps and PowerTap. The program involves local bike shops, with consumer applicants to the program being asked to provide a bike shop as a reference.

BOULDER, COLO. (BRAIN) — Organizers of the North American Handmade Bicycle Show will honor wheel innovator Steve Hed, who died last November, with a new annual award in his name.
GREENVILLE, S.C. (BRAIN) — Michelin North America's bicycle tire unit has announced that Quality Bicycle Products will serve as the exclusive distributor for its products in the United States. Michelin has previously been offered by several U.S. distributors.
OZONE PARK, N.Y. (BRAIN) — Worksman Cycles has been appointed the exclusive U.S. distributor of Handy and Micah special needs cycles from Pacific Cycles of Taiwan.

BLOOMINGTON, Minn. (BRAIN) — QBP is shipping its 35th annual catalog to dealers, who should be receiving it over the next two weeks.
LEXINGTON, S.C. (BRAIN) — Hawley has completed the restructuring of its western distribution center in Sparks, Nevada, and added additional resources.
HAYWARD, Calif. (BRAIN) — Bianchi USA has hired Matt Jimerson to represent Bianchi for sales in the brand's Rocky Mountain territory, which includes Colorado, Utah, New Mexico, and Southern Wyoming.

BOULDER, Colo. (BRAIN) — Stages Cycling will continue to supply power meters to the defending Tour de France champions, Team Sky, in 2016. It will be the third year that Stages has supplied the team.

TALAMONA, Italy (BRAIN) — Italian helmet brand MET is auctioning two special edition MET RIVALE helmets signed by pro racers Steve Cummings and Daniel Teklehaimanot.
FORT LAUDERDALE, Fla. (BRAIN) — Velocare, a new-bicycle extended warranty provider in the U.S., has hired Erik DeKold as its national sales and marketing director. DeKold is a 17-year bicycle industry veteran.
BOULDER, Colo. (BRAIN) — Two well-known U.S. cycling journalists are joining CyclingTips.com, an Australia-based cycling website that will launch North American coverage on Jan. 1.