WILTON, Conn. (BRAIN) — Cycling Sports Group has named Kelly Dredge senior experiential and retail marketing manager for North America.
Previously the senior global event manager for CSG, Dredge will work with the sales and brand teams to develop in-store merchandising and an increased digital retail presence. She will also continue to be responsible for events in North America and globally.
"Since Kelly started at CSG five years ago, she has been integral to the flawless execution of North American and global events, and we look forward to her bringing this excellence of execution and ability to create amazing consumer and customer experiences to all things retail," said Hannah Parish, marketing director for CSG North America.
Before joining CSG, Dredge was the marketing and special event manager for the San Francisco 49ers. Prior to that, she was a marketing and event manager for event and talent management agency IMG, where she spent seven years working with world-class athletes and managing professional events.
