Opinion/Analysis
We need to unite and find a way to not only hold drivers accountable, but find ways to actually change the laws AND have them enforced to put angry, distracted, and impaired drivers away
Digital marketing presents our best opportunity to reach new riders, cultivate occasional ones, and ultimately lower some of the barriers to entry.
Remember the COVID-era bike bump? Well, those riders are still out there. They're just not buying new bikes.
The template for a successful grassroots cycling campaign already exists. All we need is the will to make it happen.
As the Big Four continue to focus on ever-more expensive models with ever-more incremental levels of improvement, there's a whole blue ocean of new riders out there.
MONTEREY, Calif. (BRAIN) – The numbers are in and it appears that Sea Otter Classic continues to deliver exhibitors, consumers, campers and racers with overall growth pegged at an average of six percent or more depending upon category.
BOULDER, Colo. (BRAIN) — Nearly a week after the 2026 Sea Otter Classic closed, I’ve absorbed an astonishing array of reports in the consumer and trade media, LinkedIn and elsewhere. Some is in line with my experience in Monterey, some not.
BOULDER, Colo. (BRAIN) — As part of the Boulder International Film Festival (April 10-13), the movie No Hands: The Wild Ride of the Schwinn Bicycle Company had its world premier April 11 at Boulder Theater, followed by a VIP reception at University Bicycles five blocks away.
Hans Rey is right about one big thing: if we blur the line between bicycles and small motorcycles, especially on natural-surface trails, we risk losing hard‑won e‑MTB access and public trust.
When it comes to dealer footprint, the “industry leaders” aren’t always the most popular brands
The ability to tie revenue numbers to marketing expenses is a powerful tool.
I’m writing because I care deeply about where bicycles — and electric bicycles — are headed.
Tariff reimbursement is not a logistical nightmare — it's a matter of administrative will.
Dealer trust of suppliers is shrinking. But it doesn't have to be that way.
A ray of sunshine for the 2026 season, maybe
As a lifelong advocate for the bicycle industry, I have seen how legislative "quick fixes" often create lasting damage. In New Jersey, we are currently facing such a moment.
As dealer margins continue to shrink, so do their inventory levels.
Congress should pass the U.S. Bicycle Production and Assembly Act to halt a cycle of uncertainty and weakness and forge a strategy to bring bicycle assembly and manufacturing back to the United States.
Authenticity in the cycling industry is all around us. Just not where we've been looking.
Pages
1600 Pearl St.
Boulder, CO 80302
This website copyright © 2026.
All rights reserved
