Opinion/Analysis

Retail veteran Pete van Nuys says the industry needs to respond to e-bikes that fall outside the three-class system.

Tagged Electric bike

Not only are D2C e-bikes eating into what were once IBD price points, they have the long-term possibility of disrupting the entire specialty retail channel

Tagged Electric bike
Getty photo.

While the number of dealers for the top four brands remain stable, a closer look behind the numbers invites some interesting conjectures about the brands' strategy.

Heather Mason

The president of the National Bicycle Dealers Association has tips on keeping the bike boom alive.

Retailer James Moore says as gas prices quickly increase to unprecedented levels, the industry needs to prepare to serve people needing inexpensive transportation.

Dirk Sorenson

Retailers and manufacturers must set their sights on four critical initiatives that will lead the industry to another banner year in 2022.

Specialized has changed the rules for selling bikes through the specialty retail channel. But can consumer-direct make up for its loss of dealer-based revenue?

Experts disagree all the time. It’s when they start agreeing that you need to watch out.

We’ve just closed our second year of record COVID-driven bike sales, and the question everyone is asking is whether the boom will stay in place for 2022 or dial itself back to 2019 levels.

The only thing we know for sure is that nobody knows for sure.

Industry-watchers may be missing out on the biggest story of the decade.

We may never know how much GM spent developing its e-bike.

On Thursday Rad Power announced that with its latest $154 million financing round, it has brought in a total of $329 million in investments since its inception. The company claims that makes it the best-funded e-bike brand, at least in the direct-to-consumer market. While strictly speaking that's likely true, there are some other giant players in the e-bike space, with the power to further disrupt the market for regular and electric bikes, if they choose.

There is a massive reassessment of work from both the employer and employee standpoint.

Why college Economics professors teach the bicycle business as an example of Perfect Competition.

There is only the future!
Jay Townley

As well as accepting the facts, it's time to give up on getting back to normal and face the reality that there is no normal to return to.

There are 350 athletes - women and girls - who need to be evacuated from Afghanistan IMMEDIATELY and you can help.

The A-to-Z Guarantee has a lot of loaded words despite pledging support of customers who buy a product that causes property damage or personal injury.

Outside reps have long been an invisible army within the bike business. Now the NBDA is stepping up to make them easier to find for suppliers and retailers.

Billy Michels Photography

A confessed "trade show junkie" declares The Big Gear Show a success.

Tagged Tradeshows and conferences / The Big Gear Show / (e)revolution

As dealers and suppliers struggle to meet inventory demands and wait times continue to lengthen, trade show organizers are steadfastly bullish on their future.

Tagged Consumer Expos and Rides / Sea Otter Classic / Tradeshows and conferences / The Big Gear Show / (e)revolution / Eurobike / CABDA
Suzette Ayotte

After years in PR and marketing, Suzette Ayotte is back to her roots, making sales cold calls on bike shops. She says some things have changed in the bike industry. Others have not.

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