Announcements
Kona Bikes has donated $3,380 USD to Indigenous Women Outdoors (IWO) through the sale of our Humu Humu Artist Edition, designed by Los Angeles-based artist Alex Heilbron.
The recognition comes as hDrop introduces its Sweat Integrated Circuit (Sweat IC), designed to help wearable manufacturers integrate real-time sweat and electrolyte sensing into their existing products.
Expanding access to education, healthcare and economic opportunity
PeopleForBikes concluded its SHIFT'26 working summit Friday, wrapping up three days of high-level policy alignment, infrastructure exploration, and committee strategy.
SAN MATEO, Calif., Oct. 19, 2026 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) today announced that it has filed a preliminary proxy statement with the Securities and Exchange Commission ("SEC") in connection with its previously announced proposed merger with Starman Optical, Inc.
Day two of PeopleForBikes' SHIFT'26 working summit brought committee members, policy experts, and industry leaders into productive working sessions to solve specific operational, legislative, and market conditions facing the bicycle business.
NIJMEGEN – CycleExpo 2027 is officially going ahead and will take place from 6 to 8 October 2027 at Expo Greater Amsterdam.
Longtime specialty retail sales trainer pairs its coaching with RunOps' operating platform for staffing, inventory and marketing
WASHINGTON, Oct. 15, 2026 – The National Retail Federation today released its annual holiday forecast, predicting retail sales in November and December will grow 4.2% over 2025. That translates to total spending of $1.013 trillion.
PeopleForBikes welcomed leaders from across the bicycling ecosystem to Bentonville, Arkansas, today for the opening of SHIFT'26.
Registration opens today for the June 25–27 event, as the new SBT DBL BLK Challenge invites endurance athletes to take on trail running and gravel cycling in one ultimate multi-sport weekend.
Mario Herbold joins as Chief Operating Officer and Janine Bessen as Head of Global E-Commerce
POOLE UK OCTOBER - 2026 — Muc-Off, the global leaders in bicycle care, has made a significant investment in its global operations, strengthening its UK production capabilities, creating new jobs and expanding warehouse capacity across both the UK and United States.
Berlin October 2026 | New position paper on China as a systemic competitor: commitment to open trade with the consistent enforcement of trade rules
Italian brand to produce classification jerseys for all A.S.O. owned cycling races and events from 2027 onwards
FRÉJUS, FRANCE – October 8, 2026 – VAN RYSEL, the high-performance cycling brand born in Lille, today announces a major turning point in its history at Roc d'Azur.
Now recruiting independent retailers to become "the Pedego store" in their town, with protected territories, strong margins, and ebikes built to stay out of the service bay
The bicycle industry now has a data platform of its own. PeopleForBikes, the national trade and advocacy organization representing the U.S.
ATLANTA – October 8, 2026 – Registration is open for the 2027 Carolina Hills Classic (May 2027) and California Coast Classic (September 2027), known as The Ride of a Lifetime.
LA HABRA, Calif. — September 2026 — 6D Helmets, a leader in advanced helmet safety technology, has appointed Matt Ford as Director of Sales, Operations and Strategic Growth.
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