Announcements
MISSION VIEJO, CA, UNITED STATES — Bravo Highline LLC ("Bravo Highline" or the "Company"), a curator of legacy action sports and youth mobility brands, today announced the launch of a strategic review to explore potential acquisitions of its brand and intellectual property portfolio.
New 2026 - 2028 collaboration kicks off with youth camp support, in-stadium activations, and a pitch-perfect celebration of adventure
LOS ANGELES, CA — Hollywood Racks and Pedego Electric Bikes are proud to announce a strategic partnership to better serve electric bike retailers and riders.
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BMC will showcase its gravel and road bikes during Cascade’s five 2026 multi-day Tours of Washington state.
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Public registration opens today for the Walla Walla, Winthrop Gravel, and Lake Chelan Tours.
Sparks, NV - HLC has hired Saris Mercanti as Brand Manager for EVOC Sports in North America. HLC is the exclusive distributor for the Munich, Germany-based brand.
Former Mavic Marketing Professional Opens New Agency
VISTA, CA – Troxus Mobility, a leader in high-quality electric bicycle manufacturing, is officially expanding its footprint into Canada through a strategic partnership with Trailhead Axis Group.
VAIL, Colo. – Roll (roll.ooo), a new web-based platform designed to help cyclists find rides and events, has launched nationwide in the U.S. The free site aggregates cycling events from registration platforms and presents them in one place.
Golden, CO — Revel Bikes is proud to welcome Chris Reichel back to the team as Global Brand Strategist. Chris returns to Revel with a deep understanding of the brand, the riders, and the mindset that has defined Revel since day one.
New Mexico Tourism Department Supports as Title Sponsor, Leaders of Enchantment Renews Media Partnership, Advanced Air Signs on as Official Airline Partner
SAN DIEGO, CA — March 3, 2026 — NÜDL Helmets and Sprokut Supply Co., brands of Rize Distribution, have launched a new wholesale ordering platform powered by SparkLayer, aimed at improving the purchasing experience for independent bicycle retailers.
Vicenza — A forward-looking appointment: innovation, financial strength and strategic openness at the heart of Campagnolo's next chapter.
Irvine CA, March 4th, 2026- The National Bicycle Dealers Association (NBDA) will host the 2026 NBDA Retailer Summit West March 16–17, convening Specialty Bicycle Retailers, suppliers, advocates, and industry leaders for two days of candid con
DAYTONA BEACH, Fla., -- Progressive American Flat Track, sanctioned by AMA Pro Racing, is proud to announce that Strider Bikes has been named the Official Balance Bike of the 2026 Progressive AFT Season.
Partnership Elevates Brand Presence Across Premier Endurance Events, Retail, and Health & Fitness Channels
Morgan Hill, CA – March 2, 2026 – Outride, a national nonprofit advancing the social, emotional, and cognitive benefits of cycling, announced today that applications are now open for its 2026 grant cycle.
Girona, Spain—March 3, 2026— KASK, an Italian company founded in 2004 that specializes in developing, designing, and manufacturing high-quality helmets - blending safety, technological excellence, comfort, and design - has appointed Athletic Affair as its global PR agency for its cycling division.
Current and Interested Retail Partners are Invited to Attend, Meet New CEO
PeopleForBikes will host the 2026 Bicycle Leadership Conference (BLC) March 17–19 at the Laguna Cliffs Marriott Resort and Spa in Dana Point, California, bringing together the most senior concentration of bicycle industry leadership in the event's history.
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