Announcements

SHANGHAI, CHINA, Feb. X, 2026, PRNewswire/-- China International Bicycle Fair 2026 (China Cycle 2026) is expected to open May 5–8, 2026 at the Shanghai New International Expo Centre (SNIEC).

USA Cycling strengthens Sports Performance staff support through 2028 and beyond.

COLORADO SPRINGS, Colo. – April 8, 2026 – USA Cycling is pleased to announce a series of staffing updates within its Sports Performance department as the organization invests and builds toward the Los Angeles 2028 Olympic and Paralympic Games.

Scott Mellin.

London: Rapha today announces the appointment of Scott Mellin to its board of directors. He brings three decades of brand-building, product innovation, and cultural marketing expertise from some of the most iconic names in outdoor and performance sport, including The North Face and Salomon.

Leamington Spa, UK. 8 April 2026. British security brand Hiplok has appointed TCK Sports Group as its bicycle distributor for the Benelux.

The move strengthens Hiplok's presence in Europe, with TCK supporting distribution across independent retailers and key accounts.

New partnership marks a major milestone in cycling retail and expands access for riders across the U.S.

Golden, Colorado-based mountain bike brand adds a seasoned industry veteran to lead sales and oversee day-to-day site operations

Sold Secure Diamond tested smart security sets a new benchmark for the U.S. bicycle market

Outcome follows coordinated industry advocacy led by PeopleForBikes and its members

TUCSON (BRAIN) — Following his January 1 acquisition of The Bike Shop List from Christopher Georger, industry veteran Michael Forte has expanded his reach and will enhance his offering of industry services under the Wheel House Strategies brand.

Melbourne, Australia – 1th of April 2026 – Knog announces two new distribution partnerships with BTI and QBP in the United States, and a new distribution partner with Live To Play Sports in Canada, effective immediately.

June 9-11, 2026 | Bentonville, AR
Tickets are on sale now – Space is limited to 200 attendees!

The National Bicycle Dealers Association (NBDA) today announced the agenda for the 2026 NBDA Retailer Summit Central, taking place June 9–11, 2026 in Bentonville, Arkansas.

New resources and expert guidance help riders maximize impact and make participation more accessible

Industry-leading smart communication technology to be seamlessly integrated across Pedego’s 100+ U.S. dealer locations and the Pedego.com website.

Italian cycling icon brings race-proven innovation to American riders through strategic distribution alliance

The world's first DJI Avinox-specific light system delivering 3600 lumens, and a dedicated motor-powered solution for every major e-bike platform

Briançon, France — Prestacycle, a leading innovator in high-performance cycling tools and inflation systems, is proud to announce the opening of its new European HQ and Distribution in Briançon, France.

The time has come, I’m excited to share that I’m starting new partnerships with Bosch eBike Systems and Santa Cruz Bicycles as an ambassador and key opinion leader (KOL).

London, UK – 31st March– Global protection brand, D3O, today announces the appointment of Matthieu Bazil as Chief Executive Officer, effective 1 April 2026, following the retirement of incumbent CEO Stuart Sawyer.

Festival returns to Monterey in two weeks with the largest number of industry leaders set to attend

Scott, a leading manufacturer of premium, innovative bike equipment and sporting goods, today announced the appointment of Hsuan Boon Tan as co‑CEO, serving alongside existing co‑CEO Pascal Ducrot. Hsuan Boon Tan will be based at the company's global headquarters in Switzerland.

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