Announcements
DeFeet created the award-winning FLANDRIEN Film as an homage. Now your shop can enter the festival, view the film in your store with customers and share the stoke on Instagram.
New API Launched & Shopify App Now Available for Free, Public Download
DEDHAM, MA – Miso Partners, a marketing agency specializing in the bicycle industry, has unveiled a suite of tailored marketing solutions to help independent bike shops strengthen their digital presence and compete against larger retailers.

Pleasanton, CA – Jakroo, a leader in custom performance apparel, has launched the EVO Collection, a cutting-edge cycling line produced through its Just-In-Time production model.
Amsterdam, March 19th, 2025 - enviolo, known for its stepless shifting products, brought together key players from across the bicycle industry in an inspiring and dynamic setting, fostering meaningful discussions and valuable networking opportunities.
The 2025 Bicycle Leadership Conference (BLC), hosted by PeopleForBikes, united the bike industry’s top minds for three days of inspiration, education, and action. With nearly 300 industry leaders in attendance, the 2025 BLC delivered a powerful message: our strength lies in collective action.

MONTE CARLO, MONACO (March 19th, 2025) - KOROYD, a global leader in advanced impact protection, is proud to announce it has been selected by FOX as their protection partner for the all-new Fox Enduro Pro Knee Guards.
Morgan Hill, CA – March 20, 2025 – Outride, a non-profit dedicated to empowering individuals through the social, emotional, and cognitive benefits of cycling, today released their 2024 Impact Report.
VISTA, CA – Haro Bicycles is making big moves with new leadership additions to fuel innovation across BMX, MTB, performance, and road cycling.
Irvine, CA –March 2025 – Last week, the National Bicycle Dealer Association (NBDA) brought together experts and industry leaders for two panels that are shaping the future of the bicycle industry.
Project Bike Tech Welcomes Bicycle Industry Leader Aimee Ross to its Board of Directors
Letter highlights the fact that thousands of staffing cuts across land management agencies will put public land and outdoor recreation at risk.
The Italian company is committed to achieve the higher industry standards in sustainability whilst making all the data available to the public.
PeopleForBikes released its 2024 U.S. Bicycling Participation Study, offering new insights into bicycling trends across the country. This biennial report reveals that 112 million Americans — 35% of those ages 3 and older — rode a bike at least once in 2024.
- Pedaling Relief Project wins $50,000 grant from Department of Neighborhoods, $42,000 from Seattle Public Utilities.