Announcements
Investing in staff to elevate performance and industry positioning
February 25, 2025 / San Diego, CA – The iconic Belgian Waffle Ride (BWR) series, renowned for its legendary "unroad" challenges, has extended its successful partnership with BikeInsure, the Official Bike Insurance provider of Belgian Waffle Ride through 2026.
Charlotte, NC – Blaupunkt Americas is proud to announce an exciting new partnership with Pedego Electric Bikes, a leading retailer of premium electric bicycles.
Investing In Biking Pays Off
The new administration has implemented thousands of staffing cuts across land management agencies, which will hurt outdoor recreation access.
SAN MATEO, Calif., Feb. 13, 2025 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ: GPRO) announced a new distribution partnership with Kimpex Powersports in Canada to sell GoPro products through one of the largest powersports sales networks in the region.
Sumner, Washington State
JBI has announced the retirement of long-time Seattle and Western Washington outside sales representative Bob Thompson.
Schaumburg, IL – February 13, 2025 – The 10th anniversary of the CABDA Midwest show was marked by a special moment of recognition for CABDA Show Director Jim Kersten, who was honored for his unwavering dedication to organizing one of the industry's most impactful trade shows.
February 10, 2025 – Vista, CA – Pedego Electric Bikes, a pioneering force in the electric bike industry renowned for its commitment to quality and customer satisfaction is pleased to announce a strategic partnership with Troxus, a dynamic and innovative e-bike manufacturer.
Announcing the first annual Midwest Mountain Bike Fest, presented by Wilde Bicycle Co., a non-competitive, community-based festival on the world class trail system of Cuyuna, MN.
Cambiago, 11th February 2025 – Colnago, a global leader in high-end cycling, is proud to share its first ever Sustainability Report, highlighting the company's steadfast dedication to environmental stewardship, social responsibility, and good governance.
Tempe, AZ – Pivot Cycles is setting a new benchmark for customer care and product support with the introduction of the Pivot Premier Lifetime Warranty and Courtesy Bearing Replacement Program.
Girona, Spain — February 4th, 2025 — Athletic Affair, a leading Sports Marketing and PR agency based in Girona, has been appointed by Cyclowax as its global PR agency, marking the beginning of an exciting partnership aimed at strengthening the brand's presence worldwide.
BAM! 2025: the ultimate gathering for bike travelers returns June 6-8, Villa Contarini (Italy)
A new location for an even bigger adventure
Thousands of cyclists from across Europe will ride to BAM! for three days of bike travel, inspiring talks, workshops, music, and community.
GOLDEN, Colo.— Carbs Fuel, the company redefining endurance nutrition with simple, effective, and affordable products, is excited to announce a new partnership with Coast 2 Coast Distribution, making them the exclusive distributor of Carbs Fuel products to bike shops across the United States.
Naperville, IL – Feb 5, 2025 – velofix, North America's largest fleet of mobile bike shops, is excited to announce the grand opening of its new franchise, velofix South Chicago, which will be serving customers across the south and west suburbs of Chicago.
Emporia, KS –– Today, the Gravel Cycling Hall of Fame un
EU Decision on Chinese E-Bikes: LEVA-EU Responds with Call for Strengthened Market Surveillance + Removal of Duties on Bike Components
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