Announcements

Mühltal, 11.07.2025: Riese & Müller is now offering special textile repair kits as a sustainable repair solution for covers, seats and bags.
Reid Bikes are thrilled to announce our return to the Canadian market in 2026, and we couldn't be more excited to do so through an exclusive distribution partnership with A1 Sport.
6,000+ people are expected to ride STP 2025 on July 12-13.
Largest number of riders since 2019 attributed to influencer marketing, community partnerships, and 5-Pack coupon code registrations.
KALAMAZOO, Mich. – Open Roads Bike Program will officially begin operations at its new home, 914 E. Vine Street, with a grand opening on Thursday, July 17.
Memphis, TN – July 1, 2025 – Victory Bicycle Studio is proud to announce its new role as the exclusive U.S. online retailer for Lee Cougan Bicycles, marking the brand's exciting return to the American market.
Selle Royal presents the new NIVO Gel Grips: Comfort and sustainability are awarded at Eurobike 2025

Even before hitting the market, Selle Royal's new NIVO Gel Grips have won the Eurobike 2025 Award, one of the most significant accolades in the cycling industry:
"The NIVO Gel Grips caught the jury's attention with their design and impressed them with their high haptic values," the award statement reads.
Austin, Texas – Cinelli Bicycles, through its wholly owned U.S. subsidiary Gruppo Americas LLC, has announced the domestic assembly of three of its most advanced bicycle platforms in the United States.

Retail Solutions provider, Citrus-Lime, has unveiled a major update to the Back Office of its Cloud POS platform.

FOR IMMEDIATE RELEASE. Hanover, Germany, 2 July 2025: Continental has received the highest possible platinum sustainability rating from EcoVadis, scoring 84 out of 100 points.
Dedham, MA - July 1st, 2025 - Miso Partners, a digital marketing agency committed to empowering bike shops and active lifestyle brands, is pleased to announce the promotion of Chris Mehlman to Marketing Operations Manager.

VILLORBA, Italy – Tuesday 1st July: Cicli Pinarello is pleased to announce the opening of its new subsidiary in Shanghai. This strategic move will enable Pinarello to directly manage its operations in the crucial Chinese market, working in close collaboration with the company's headquarters in Villorba, Italy.
June 30, 2025 – National Bicycle Dealers Association (NBDA) is excited to announce the appointment of Bill Miller as the new Coordinator of the P2 Program, the industry's leading retailer performance group designed to support profitability, leadership, and sustainable growth for bicycle retailers across North Americ

Punderson brings 25+ years of experience and leadership to the world's largest youth mountain bike organization
Kate Webber Punderson joined the NICA leadership team in June. She brings a wealth of experience in youth sports and youth development, as well as fundraising and donor relationships.

To distribute Ridley, Eddy Merckx, and Nukeproof Bicycles
After 35 years of presence in the German market through third-party distributors, MET will be supplying the Germany directly from the Italian headquarters and warehouse.

Washington, D.C. - June 25, 2025 - BikeInsure, an insurtech company that specializes in bicycle insurance for 'consumer use' bikes and e-bikes in the United States, has launched its Business Bike Fleet Insurance for 'commercial use' bikes and e-bikes.
Vista, CA — Formula 100, creators of precision German bike-care formulations, is proud to announce that Cameron “Cam” Zink—freeride icon and slopestyle legend—has officially joined the Formula 100 Pro Team.
Frankfurt, 26 June – The Confederation of the European Bicycle Industry (CONEBI) and Cycling Industries Europe (CIE) have signed a Letter of Intent to advance the merger of the two associations.
Organization Poised to Deliver Excitement to Fans at the Intersection of Bicycle Racing and Motorsports