Announcements
Continued partnership streamlines PEMBREE availability and retail support across BTI's nationwide dealer network
POOLE - Muc-Off has extended its partnership with LifeTime Events, continuing a shared commitment to delivering world-class cycling experiences and supporting riders at every level of the sport.
GRAND RAPIDS, Mich. — Independent retail store owners looking for practical strategies to grow their businesses will gather June 16–17 for the Retail Success Summit 2026, one of the most comprehensive, longest-running educational conferences dedicated exclusively to independent retail.
Supercross BMX is proud to announce the signing of Tommy Zula to the factory team. Tommy is one of the most dynamic and versatile riders in the world today, and this is a partnership we’ve been looking forward to making official for a long time.
Three days. Two wheels. One epic outdoor expo.
Oct. 30 – Nov. 1, 2026
Southern California is the Heart of Cycling Culture…and it’s screaming for a tradeshow.
Magura USA is pleased to announce the addition of Nick Simcik to our team as Regional Sales Manager. With his extensive background in sales and customer service, Nick brings a wealth of expertise and knowledge that will undoubtedly enhance our company’s success.
Leading Bikefitting Innovator to Distribute AiRO Across Germany, Austria, Switzerland, and the Benelux Region
BOULDER, Colo. (March 30, 2026) — The International Mountain Bicycling Association (IMBA) announces the next round of 2026 Trail Accelerator Grant (TAG) opportunities.
Micromobility Connect, a leader in E-bike technician training and dealer support systems, has partnered with Landry’s Bicycles, an eight-location retailer based in Massachusetts, to implement a structured, systemized approach to E-bike service across all locations.
Reid, the Australian-born bike brand headquartered in Poole, UK, is proud to announce the appointment of Ben Tabor as its new Head of Quality & Compliance.
SHANGHAI, CHINA, Feb. X, 2026, PRNewswire/-- China International Bicycle Fair 2026 (China Cycle 2026) is expected to open May 5–8, 2026 at the Shanghai New International Expo Centre (SNIEC).
COLORADO SPRINGS, Colo. – April 8, 2026 – USA Cycling is pleased to announce a series of staffing updates within its Sports Performance department as the organization invests and builds toward the Los Angeles 2028 Olympic and Paralympic Games.
London: Rapha today announces the appointment of Scott Mellin to its board of directors. He brings three decades of brand-building, product innovation, and cultural marketing expertise from some of the most iconic names in outdoor and performance sport, including The North Face and Salomon.
Leamington Spa, UK. 8 April 2026. British security brand Hiplok has appointed TCK Sports Group as its bicycle distributor for the Benelux.
The move strengthens Hiplok's presence in Europe, with TCK supporting distribution across independent retailers and key accounts.
New partnership marks a major milestone in cycling retail and expands access for riders across the U.S.
Golden, Colorado-based mountain bike brand adds a seasoned industry veteran to lead sales and oversee day-to-day site operations
Sold Secure Diamond tested smart security sets a new benchmark for the U.S. bicycle market
Outcome follows coordinated industry advocacy led by PeopleForBikes and its members
TUCSON (BRAIN) — Following his January 1 acquisition of The Bike Shop List from Christopher Georger, industry veteran Michael Forte has expanded his reach and will enhance his offering of industry services under the Wheel House Strategies brand.
Melbourne, Australia – 1th of April 2026 – Knog announces two new distribution partnerships with BTI and QBP in the United States, and a new distribution partner with Live To Play Sports in Canada, effective immediately.
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