Announcements

Huffy Parent Company Relocates Canadian HQ to Accommodate Future Growth

LOS ANGELES, June 11, 2026 -- X-LAB, the in-house performance brand of the world's largest bike maker XDS, today announced it is launching with Sports Basement, the California-based outdoor retailer known for its community-first culture, service expertise, and deep local customer loyalty.

Minneapolis, MN – 6/10/2026 – ERIK'S Bike Board & Ski, the largest independent bicycle retailer in the United States, is excited to announce the opening of a new retail location in

Pedersöre, Finland – 9.6.2026 Herrmans Bike Components Ltd strengthens its commercial organisation with the appointment of François Joly as Sales & Marketing Director.

Learn what homeowners insurance excludes, how standalone eBike insurance works, and which coverage features matter most as electric bike theft climbs in 2026.

WASHINGTON, D.C.

Club Ride Apparel Announces Partnership with Pacific Rep Works Group to Strengthen Northwest Wholesale Presence

Scott USA Launches Ogden-based 3PL Services to Support Growing Bike and Outdoor Brands

Coast 2 Coast Distribution (C2C), a U.S.-based cycling industry distributor, today announced it has been appointed the exclusive distributor for Science in Sport (SiS) within the U.S. cycling channel.

The Biking on Long Distance Trails (BOLT) Act was signed into law on January 4, 2025, after more than a decade of advocacy from the mountain biking and bikepacking communities.

Tymewear’s VitalPro chest strap accurately identifies Ventilatory Thresholds (VT1 & VT2) in real time on Wahoo ELEMNT Computers turning breathing from an invisible metric into an actionable training tool.

Boston, MA (Tuesday, 2nd June 2026) – Tymewear, the performance technology brand redefining endurance training through breathing intelligence, today announces a major new integration with Wahoo's ELEMNT bike computers.

Magnetic simplicity meets everyday functionality in FIDLOCK’s latest Award-winning innovation

Hanover, Germany, 5/21/2026 — FIDLOCK continues to prove that innovation can make everyday products smarter, easier, and more intuitive.

STOCKHOLM, Sweden - May 22, 2026 - Twiceme Technology, a company building the digital safety standard for jobsites and adventures, announced today the integration of its digital safety platform, anchored by its Medical ID feature, into four best-selling SMITH cycling helmet models:

Victory comes days after historic worker-led boycott turns away thousands of REI customers across 30 states

SAN DIEGO, CALIF. – Today, the REI Union announced that workers at REI's San Diego store voted to join the United Food and Commercial Workers Union (UFCW) Local 135.

2025 Scholar - Bee from Gutter Bikes at BESPOKED Dresden 25 - Photo Credit - Alexej Fedorov

For the fourth year running, BESPOKED and SRAM are continuing the Inclusivity Scholarship - supporting framebuilders across the UK and Europe and helping
create more opportunities within cycling and framebuilding.

New AI educational experience helps cyclists instantly understand bicycle and e-bike insurance coverage, theft protection, racing, claims, and more.

WASHINGTON, DC — June 1, 2026 — BikeInsure today announced the launch of Buzzy™ — the Bike Insurance Advisor, an AI-powered educational experience designed to help cyclists better understand bicycle and e-bike insurance coverage before and after enrollment.

 Planned leadership transition reflects a longterm investment in Kona 3.0 and the brand’s future.

New firmware updates enable native sensor integration with CORE, FLOWBIO, Tymewear and hDrop - bringing elite-level metrics directly to riders’ screens.

Atlanta, GA (Tuesday 2nd June 2026) – Wahoo Fitness, the leading enduranceathlete fitness technology company, has unveiled a series of innovative sensor integrations for its ELEMNT bike computers.  This update sees native integrations with not one, but four next-generation sensors, ensuring riders have acc

Foothill Ranch, Calif. (May 27, 2026) – Bosch eBike Systems is headed to Northwest Arkansas next month as the title sponsor of a brand-new 2026 Bike Fest event: Bosch Hill Climb Challenge.

The PeopleForBikes Coalition Board of Directors, composed of the bicycle industry’s top leaders, met in Bentonville, Arkansas, for their semi-annual gathering from May 18–20. 

Retailer continues to expand its national footprint while remaining invested in local communities

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