Announcements
AI-CFD aerodynamic modeling is making free speed more accessible to riders around the world
The new San Clemente facility combines a retail showroom, regional distribution center, bike demos, and community riding events.
The Mothership Collective's September campaign will connect women through outdoor gatherings across North America and beyond, with cycling playing a meaningful role in the growing event series.
Temecula, California — Frame First LLC, the data-driven domestic assembly and logistics platform built for the premium bike market, today announced the appointment of Mike Barosko as Category Manager – Components and Matt Merullo as Assembly Manager.
SAN DIEGO, Calif. – Seirus Innovation, a leader in trusted cold-weather comfort and outdoor performance solutions for over 40 years, has named Akimbo Communications its public relations agency of record.
IMBA Opens Its Playbook After Decades of Helping Create Trail Communities
Hutchinson expands distribution into the US and Canada
Partners include Backcountry, Bicycle Technologies International (BTI), TRAFFIC DISTRIBUTION USA INC and SENDIT Gear
Wilfer is confirmed as the Official Premium Tour Operator for the Giro d’Italia and the full portfolio of RCS Sport cycling events until 2030
Built for builders. Ready for the trail.
Standard builds are now available for brands and builders developing 32" Trail and XC bikes.
Morgan Hill, Calif. – At a time when many communities are seeking solutions to rising rates of inactivity, social isolation, and cognitive decline, Outride Day highlighted how cycling can be part of the answer.
Exclusive e-bike pro-deal program and individual athlete sponsorships empower Canada’s high-performance sports community.
QUEBEC CITY — AIMA Canada and Univelo are proud to announce a new partnership with AthletesCAN to support Canadian National Team athletes across the country.
Landrum, SC - August 17, 2026 - Boyd Cycling announces today the establishment of BOYD Cycling retail experience centers across the Continental US in partnership with Vittoria Industries NA.
Indianapolis, Indiana — SILCA, the premium cycling accessories brand known for its innovation, performance, and craftsmanship, is pleased to announce a new distribution partnership with HLC, expanding product availability and dealer support across the United States.
DAYTON, Ohio - August 13, 2026 - Covation/United Wheels Inc., the parent company of Huffy and Batch Bicycles, today announces that industry veteran Henning Schroeder has been appointed Senior Director of Product - E-Mobility.
Indianapolis, Indiana — SILCA, the premium cycling accessories brand known for its innovation, performance, and craftsmanship, is pleased to announce a new distribution partnership with Bicycle Technologies International (BTI), expanding product availability and dealer support acros
Top 10 athletes earn automatic invitations,
Sea Otter becomes the gateway to the Grand Prix and seven-race calendar sees return of The Rad Dirt Fest
Irvine, California- August 5, 2026- The National Bicycle Dealers Association (NBDA) is proud to celebrate 80 years of serving and strengthening Specialty Bicycle Retailers.
RAPID CITY, S.D. -- Strider Bikes today announced that Dona Nesselhuf has been named the new Chief Executive Officer of Strider Sports International, receiving a promotion from Chief Operations Officer. As part of the announcement, Strider Founder Ryan McFarland remains as President.
As Los Angeles prepares to host the 2028 Olympic and Paralympic Games, organizations from across Southern California are coming together through Ride LA Together, a regional initiative led by PeopleForBikes that brings local advocates, community organizations, businesses, and the b
Leamington Spa, 3 August 2026. Hiplok has appointed Sports Nut as its new distributor for Germany and Austria, supporting the next phase of the award-winning bicycle and motorcycle security company's growth across the region.
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