Announcements

It is with a mix of heartfelt emotions and sincere gratitude that we announce the retirement of Jude Monica on December 31st, 2025. Jude has been an invaluable member of the Magura USA team for the past 23 years, contributing significantly to our success through his technical knowledge and expertise.

From 1 December 2025, Yélo Bike Club will take over UK distribution for tune's line of high-end, lightweight components.

Apple Valley, CA — Humbled.... Those are the words that Supercross BMX Founder and President Bill Ryan, said about his company's record-breaking 8th USA BMX Golden Crank Award for Bike of the year.

Brussels — The Confederation of the European Bicycle Industry (CONEBI) and Cycling Industries Europe (CIE) announce the successful conclusion of their merger, bringing together the two organisations to form European Cycling Industries, the unified voice of the cycling sector in Europe.

Jamaica, VT — [12-04-2025] — After a distinguished 35-year career in the bicycle industry, leader, strategist, and industry advocate Mercedes Ross is announcing the launch of Door #3 Consulting, an independent consultancy focused on brand development, retail experience, merchandising, store design, and strategic ind

Free Enterprise-Level Data Analytics Platform Powered by TrackFly Levels Playing Field Against Big-Box Competition

Irvine, CA - 12/1/2025 - The National Bicycle Dealers Association (NBDA) today announced the launch of its groundbreaking Market Intelligence Program, providing Specialty Bicycle Retailers with complimentary access to enterprise-grade data analytics, competitive insights, and comprehensive market intelligence previo

Pioneering AI-Powered Aero Fit Technology Gains Momentum Across U.S. Fitting Studios

Stromm to supply road, track, and time trial bikes; partnership anchored by wind-tunnel testing and engineer–athlete integration

Roanoke, VA — December 2, 2025 — Virginia's Blue Ridge TWENTY28 U.S based UCI Continental Women's Cycling team today announced a multi-year technical partnership with Stromm Cycles, beginning with the 2026 season.

Two of America’s most versatile cycling talents reunite to redefine what professional racing can be.

NEW ORLEANS —  Locally, the leading platform connecting online shoppers with in-stock products at nearby retailers, today announced a partnership with Quality Bicycle Products (QBP), North America's largest distributor of bicycle parts and accessories.

Registration Opens November 15, 2025

IRVINE, CA – November 1, 2025 – The National Bicycle Dealers Association (NBDA) is proud to announce the launch of the 2026 Retailer Excellence Awards (REA): a prestigious program honoring the very best in North American bicycle retail.

Delta Launches “Make Room for What Moves You” Campaign to Drive Sales of Garage & Bike Storage Solutions

Olney, IL –  November 18, 2025 – Hoss Active Sports Group today announced an upcoming brand transition in its wheel component offerings.

INDUSTRY UNITE: Two Transformative Days Where Bicycle Retail's Future Takes Shape

WHISTLER, BC — The National Bicycle Dealers Association (NBDA) announced today its partnership with Crankworx to host the 2026 NBDA Retailer Summit Canada, July 29-30, at the Maury Young Arts Centre in Whistler, British Columbia.

Brea, CA - November 20, 2025 - Aventon Bikes and Upway announce a strategic partnership to launch the Aventon Re-Frame Program, powered by Upway, America's largest ebike trade-in program.

National Bicycle Dealers Association Elects Andrew Feenstra as Board Chair, Paul Tobio as Vice Chair, and John Robinson as Secretary

Leadership transition reflects organization's commitment to strengthening specialty bicycle retailers nationwide

Following another record-breaking year, BESPOKED, the world’s largest and longest-running handmade bicycle show, is proud to announce its 2026 international calendar - including an all-new UK venue in Peckham, London, a return to Dresden Airport, and an e

MADE Returns to Zidell Yards, August 21–23, 2026

Conference chooses outdoor hub to demonstrate industry solidarity: "The best way to support Asheville is to show up"

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