Announcements

Long-serving commercial director of the British bike brand is looking 
forward to a change of pace after an exceptional tenure.

9th October 2024 – Hastings, UK: Nikki Hawyes, Whyte's CEO, today announces that long-serving and well-respected team member, Ross Patterson, will be stepping down from the business at the end of October.

Portland, OR

October 14, 2024 - OTTO DesignWorks LLC (OTTOLOCK) is pleased to announce a new US distribution partnership with Bicycle Technologies International (BTI).

COCHRANE, ALBERTA, 15 OCTOBER 2024 - 4iiii Innovations Inc., a leader in power-driven cycling performance, is proud to announce its partnership with Stolutions GmbH to distribute its cutting-edge products in Switzerland and Liechtenstein.

SEATTLE (October 15, 2024) — Astral, the industry-leading creator of high-performance footwear and apparel for wilderness athletes, announces the appointment of Christian Mason as Head of B2B Sales.

Adding sales reps, B2B website, and a distribution center in Indiana

October 16, 2024 – Waterbury, VT – Mavic Group Inc is proud to round out their first year in Waterbury, Vermont, having developed a solid sales force and successfully standing up a fully operational and functioning USA Mavic Service Center in Waterbury, VT.

Rinard brings decades of experience in wheel engineering, design, and testing to the Stan's tubeless wheel program.

17 October 2024 – (State College, Pennsylvania) - Damon Rinard has joined Stan's as Senior Mechanical Engineer, focusing on designing advanced wheels and wheel accessories for the legendary brand.

When we started OneUp in 2013, we were inspired by Patagonia’s 1% for the planet program. On day 1, we committed to donate 1% of all sales to good causes and we’ve been doing it ever since. This year we reached a big milestone: one million dollars in total OneUp donations.

[Boca Raton, FL – Cycle Limited is excited to announce its rapid growth and the expansion of its team, further solidifying its position as the world's largest online retailer of certified pre-owned bikes.

Galfer, global leader in the manufacturing of braking systems and high-quality components for motorcycles and bicycles, is pleased to announce the appointment of Guillermo Font as the new Global Marketing Director.

AMSTERDAM — E-bike and electric cargo bike manufacturer Optima Cycles announced that it has acquired Dolly, an innovative and respected electric cargo bike brand.

Lyon, France - Bollé Brands, the global leader in the design, conception, and production of high-quality protective eyewear and head protection gear, is proud to announce its recent B Corp Certification.

Milan, Aachen - October 4th, 2024 – Renowned italian brands Cinelli and Columbus are pleased to announce that bike-components (bc), one of the leading online and brick and mortar retailers for bicycles and accessories in Europe, will become the exclusive all channel distributor of Cinelli and exclusive after market

Supporting Safer, More Connected Places to Ride Across the U.S.

Bioidentical Ketone Drink Brand Kenetik Announces Alliance with Life Time; New Presenting Sponsor of Iconic Life Time Leadville Trail 100 MTB

Kenetik now available in Life Time's LifeCafes to help consumers with physical, mental focus and performance at select athletic events

New all-in-one experience curates editorial with content from athletes, brands, and friends, and syncs activities from devices, apps, and events.

BOULDER, Colo. — Outside Interactive, Inc., the world's leading creator of outdoor content, mapping, events, and experiences, today announced the launch of a community-based social platform.

Tagged Media/Publishing / BRAIN News

Zwift Racing Score set to make Zwift racing more competitive, fairer and accessible

Cycling event will still be held on Oct. 19 with a modified 19-mile course within Greenville County 

Morgan Hill, CA. (October 4, 2024) — Outride is accepting applications for its Riding for Focus grant beginning October 14 through January 31, 2025.

March 25, 2025 | Las Vegas, NV | World Market Center

The National Bicycle Dealers Association (NBDA) is excited to announce the 2025 Retailer Summit West, held in partnership with CABDA West, taking place on March 25, 2025, in Las Vegas, NV, at the World Market Center.

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