Announcements

We promise to support all our products for at least ten years.

Every product we make will have parts, spares and support available for at least ten years. This isn't exclusive to new products - if you already own a Formula product made after 2017, we offer the same commitment.

You've seen it on the slopes, now it's here for the trails

With over 30 destinations, the Loam Pass unlocks access to premium resorts, epic bike parks, and shuttle services across all over the country. Just like when you buy a multi-resort ski pass, Loam Pass is the ultimate multi-destination biking pass.

Velco's first German e-bike partner is Cologne-based cargo bike manufacturer, muli cycles

DENVER, CO. – Powering over 1,500 bike shops in the USA with text messaging capabilities, Ikeono announces a new integration with Google Business Profiles further growing their feature suite.

Coast 2 Coast Distribution proudly announces its exclusive partnership with Scuvvers, an Australian manufacturer of innovative and sustainable car seat protectors.

The Pacific Micah.

Worksman Cycles, best known as the long-time USA manufacturer of industrial-grade, heavy-duty cycles, is now the exclusive North American distributor for the Pacific Micah Adaptive Tricycle as well as the Newly Designed Pacific Handy, hand-powered tricycles.  

Life Time Foundation To Support National Interscholastic Cycling Association (NICA) Initiatives To Get More Kids On Bikes

Three-year grant focused on making cycling more accessible to underserved and underrepresented youth

Leading cycling equipment and accessory brand Mavic has extended its sponsorship agreement with Haute Route, the prestigious multi-day cycling event series for two years.

99 Spokes is pleased to welcome Dale Plant as our new international sales manager.  With a career spanning over three decades, Dale brings a wealth of experience and expertise to the role.

Further to the recent opening of their new USA basecamp in Boulder, Mondraker continues to expand their North America activities by utilizing the experience and capabilities of one of Canada’s most established distribution companies. 

DAHON Unveils Groundbreaking "Speed Technology" to Revolutionize Cycling Performance: Check it out at Taipei Cycle Show 2024

Frog Bikes, a leading manufacturer of award-winning lightweight kids' bikes, is thrilled to announce a partnership with GB Sport Distributors in the United States.

After reviewing an astonishing 657 applications (an all-time record), Park Tool is pleased to announce the winners of their 2024 Community Tool Grants. Over the past nine years, Park Tool has donated over $120,000 worth of tools to over 90 different non-profit organizations throughout the world. 

With just two weeks from its opening, TAIPEI CYCLE 2024 will showcase industry leaders to a global audience, focusing on sustainability this March

They have all led the BKOOL virtual peloton in recent days, sharing training sessions with hundreds of amateurs from around the world.

BOULDER, COLO. (February 14, 2024) — As the bike industry continues to evolve, PeopleForBikes is proud to announce a new initiative extending access to its market research and reports beyond its membership base.

Emporia, KS –– February 14, 2024 –– Today, the Gravel Cycling Hall of Fame has unveiled its 2024 inductees. This year's class includes Jay Petervary, Linda Guerrette, Selene Yeager, and Nick Legan.

Beeline Connect Releases Streamlined Warranty Process To Better Support Retailers With Launch Partners Aventon, Priority and Rad Power Bikes

FasCat Coaching Develops the First AI Technology to Coach Endurance Athletes Using Workout and Wearable Data

Program Entry Period is February 5 – February 15th, 2024

Irvine,CA, February 3, 2024 – The National Bicycle Dealers Association (NBDA) is excited to announce the launch of the 

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