Indianapolis, Indiana — SILCA, the premium cycling accessories brand known for its innovation, performance, and craftsmanship, is pleased to announce a new distribution partnership with Bicycle Technologies International (BTI), expanding product availability and dealer support across the United States.
Through this partnership, independent bicycle retailers will gain increased access to SILCA's industry-leading lineup of premium pumps, tools, lubricants, bike care products, and accessories through one of North America's most respected cycling distributors.
"Silca has set the standard for high-quality, innovative tools for decades, and they are clearly a leader in chain wax ecosystems. We're excited to bring their premium lineup to BTI and make it even easier for dealers to stock."
– Riley Holmes, President, BTI
"BTI has a long history of supporting independent bicycle dealers, and we're excited to strengthen our distribution network through this partnership. Working with BTI will make it even easier for retailers across the U.S. to access SILCA products and better serve their customers."
– Zach Mattox, Key Accounts Manager, SILCA
About SILCA
Founded in 1917 near Milan, Italy, SILCA has been dedicated to creating premium cycling tools and equipment for more than a century. Originally recognized for producing the world's first modern frame pump, SILCA built its reputation on precision engineering, innovative design, and uncompromising quality. In 2014, the company was acquired and relocated to Indianapolis, Indiana, where it continues to develop industry-leading products for professional mechanics, elite athletes, and passionate cyclists worldwide.
Today, SILCA's product portfolio includes high-performance pumps, tools, lubricants, bike care products, and accessories, all designed with a commitment to durability, performance, and rider experience.
About Bicycle Technologies International (BTI)
Bicycle Technologies International, based in Santa Fe, NM and Reno-Sparks, NV has been a distributor of technical cycling products and accessories since 1993. Offering over 25,000+ items and nearly 400 global brands to choose from, BTI supplies bike dealers with a wide variety of components, tools and staple items necessary to successfully run a profitable independent bicycle shop. In 2021 BTI restructured as an Employee Ownership Trust giving its staff a financial stake in the success of the company. See www.bti-usa.com
