Latest News

MONTEREY, Calif. (BRAIN) — With Sea Otter Classic a week away, visitors will once again find Laguna Seca Raceway packed with exhibitors in hopes that consumers, numbering in the thousands, will make their way to the four-day expo — April 16-19.

CORNWALL, Vt. (BRAIN) — Tim Blumenthal, a journalist and cycling nonprofit leader, master storyteller and “nicest man in the world,” died March 30 at 70 after a two-year battle with cancer. 

SAN MATEO, Calif. (BRAIN) — GoPro's restructuring plan will reduce its global workforce by 23%.

Sophia Emad.

BOULDER, Colo. (BRAIN) — For our April magazine edition, we asked our State of Retail panel members: Do you target specific customer segments? If so, which ones, and how effective is it?

A new way of looking a how many dealers various brands have

CAPE TOWN, South Africa (BRAIN) — Leatt Corporation reported year-over-year double-digit revenue growth for the fifth consecutive quarter and ended 2025 with double-digit growth in all of its major product categories.

WASHINGTON (BRAIN) — The industry has survived a threat of tariffs of up to 50% on steel and aluminum products, which was proposed by juvenile bike brand Guardian and an aluminu

AMSTERDAM (BRAIN) — Pon Holdings is reporting 2025 revenues of 9.7 billion euros ($11.20 billion) across all its businesses, including automotive and bicycle, with its bicycle business revenue totaling "around 2 billion euros."

Separately, police in Long Beach said they made one arrest after responding to a group of 50 allegedly riding e-motos recklessly.
A Sur-Ron X Light Bee Light Bee retails for $4,400 on the company's website.

MARTINEZ, Calif. (BRAIN) — Prosecutors in California have charged a mother and father with child abuse after their child crashed into a vehicle in Walnut Creek on their e-moto and was seriously injured.

WASHINGTON (BRAIN) — A bi-partisan group in Congress has introduced the Safe SPEEDS Act, which would create federal standards for low-speed electric bikes and e-motos.

Photo courtesy of Blaupunkt Americas.

ASHEVILLE, N.C. (BRAIN) —  Blaupunkt Americas has opened its e-bike production facility here, fulfilling a promise it announced last September.

Maxxis Aspen 32x2.4.

TAIPEI, Taiwan (BRAIN) — Retailers and distributors are asking for more tire choices for the growing 32-inch wheel crowd, and while that new industry segment can't by itself save a struggling industry, Bill Rudell says you can't deny the interest it's creating.

(BRAIN) — Framebuilding-supply manufacturer Paragon Machine Works is closing shop, saying, "We have determined that our business is no longer viable, due to a variety of market and industry factors beyond our control."

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New Product

(BRAIN) — Velocomp, which manufactures the AeroPod and PowerPod aero sensors and power meters has released PowerBoost, a a new alternative to torque sensors on e-bikes.