Latest News

SOUTH KINGSTOWN, R.I. (BRAIN) — A lawsuit filed against Shimano North America and Trek Bicycle by a man who claimed his bike's V-brake lever impaled his thigh during a fall was dismissed Monday.

KOBLENZ, Germany (BRAIN) — Canyon Bicycle's 2025 sales decreased 7% year-over-year amid what it called a challenging market hurt by the oversupply and discounting of electric and non-electric mountain and urban bikes.

UPDATED with industry reaction.

BOULDER, Colo. (BRAIN) — One of the industry's most brilliant and beloved characters, Gregg Bagni, has died following a snowboarding accident in the Selkirk Mountains of British Columbia, friends have confirmed to BRAIN. 

Life EV assembly facility in Fort Lauderdale.

FORT LAUDERDALE, Fla. (BRAIN) — Life Electric Vehicles CEO Rob Provost has high expectations for Rad Power Bikes after officially acquiring the beleaguered brand for $13.3 million March 5. And he's looking farther ahead.

WASHINGTON (BRAIN) — Shimano has agreed to pay an $11.5 million penalty to the Consumer Product Safety Commission in a settlement of CPSC's charges that Shimano knowingly failed to immediately report issues with its Hollowtech II cranksets. 

Rethinking Hans Rey's Call to Action

Hans Rey is right about one big thing: if we blur the line between bicycles and small motorcycles, especially on natural-surface trails, we risk losing hard‑won e‑MTB access and public trust.

Taiwan Stock Exchange logo.

TAIPEI, Taiwan (BRAIN) — Three Taiwanese publicly traded bike manufacturers released their full 2025 earnings reports this week, with all three reporting revenue declines in 2025, but two of them showing earnings improvements.

SEATTLE (BRAIN) — REI Co-op announced in an email to employees that it will reduce starting pay for employees at retail stores, distribution centers, and its headquarters beginning July 1 and reduce benefits for all current employees.

POOLE, United Kingdom (BRAIN) — Muc-Off has entered the motorcycle space with the announcement of its Harley-Davidson Motorcycle Care Range.

WASHINGTON (BRAIN) — ProRider has recalled about 9,546 helmets of various styles because they don't meet federal safety standards. No injuries nor incidents have been reported.

PITTSBURGH (BRAIN) — Dick's Sporting Goods fourth-quarter net sales increased 59.9% year-over-year and 28.1% for 2025 as the company said it benefitted from the acquisition of Foot Locker and a strong holiday season.

WASHINGTON (BRAIN) — Two industry research groups have shared estimates of the number of e-bikes the U.S.

Kourtney Denne.

BOULDER, Colo. (BRAIN) — For our March magazine edition, we asked our State of Retail panel members: What are your shop's primary strategies for acquiring and retaining customers?

BRAIN's Weekly Survey

Retailers - was 2025 profitable?

New Product

(BRAIN) — VAR Tools has released a refillable spray can that can dispense cleaners and degreasers, reducing empty aerosol cans.