Latest News
TAIPEI, Taiwan (BRAIN) — Three Taiwanese publicly traded bike manufacturers released their full 2025 earnings reports this week, with all three reporting revenue declines in 2025, but two of them showing earnings improvements.
SEATTLE (BRAIN) — REI Co-op announced in an email to employees that it will reduce starting pay for employees at retail stores, distribution centers, and its headquarters beginning July 1 and reduce benefits for all current employees.
POOLE, United Kingdom (BRAIN) — Muc-Off has entered the motorcycle space with the announcement of its Harley-Davidson Motorcycle Care Range.
WASHINGTON (BRAIN) — ProRider has recalled about 9,546 helmets of various styles because they don't meet federal safety standards. No injuries nor incidents have been reported.
PITTSBURGH (BRAIN) — Dick's Sporting Goods fourth-quarter net sales increased 59.9% year-over-year and 28.1% for 2025 as the company said it benefitted from the acquisition of Foot Locker and a strong holiday season.
WASHINGTON (BRAIN) — Two industry research groups have shared estimates of the number of e-bikes the U.S.
BOULDER, Colo. (BRAIN) — For our March magazine edition, we asked our State of Retail panel members: What are your shop's primary strategies for acquiring and retaining customers?
TAICHUNG, Taiwan (BRAIN) — Giant Group CEO Phoebe Liu and the company's Chief Legal Officer, Daniel Chen, met with U.S. Customs and Border Protection officials on March 5 to discuss the Withhold Release Order that has banned U.S. imports from Giant's Taiwan factories since September.
When it comes to dealer footprint, the “industry leaders” aren’t always the most popular brands
SEATTLE (BRAIN) — Life Electric Vehicles completed the court-approved acquisition of Rad Power Bikes, the Florida-based e-mobility company said Thursday.
OMARURU, Namibia (BRAIN) — Onguza, a handbuilt steel bicycle company, has introduced the Bliksem, a gravel-plus addition to their range of frames made in Africa.
SAN MATEO, Calif. (BRAIN) — GoPro revenue increased slightly in the fourth quarter year-over-year but declined 19% for the year as the camera brand announced its AI-enabled processor will be spec'd in some cameras in the second quarter.
The ability to tie revenue numbers to marketing expenses is a powerful tool.

