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The ability to tie revenue numbers to marketing expenses is a powerful tool.
DURANGO, Colo. (BRAIN) — Hollow, an alpaca sock brand from serial entrepreneur Brian Davis, had sales of about $40 million last year, driven in part by extensive use of AI and LLM.
KETCHUM, Idaho (BRAIN) — Ten years ago, about the time Scott Montgomery was co-founding the CrankTank industry marketing company, Search Engine Optimization (SEO) was still all the rage. Brands, e-commerce sites and online publishers researched key words and spread them out over their marketing copy in hopes that Google would rank their site high in its results.
I’m writing because I care deeply about where bicycles — and electric bicycles — are headed.
WASHINGTON (BRAIN) — Todson is recalling about 40,245 Concord 360 Degree Rechargeable Light-Up helmets because they don't comply with mandatory safety standards. No incidents nor injuries have been reported.
BLOOMINGTON, Minn. (BRAIN) — Sidi is working with its exclusive U.S. distributor, QBP, to launch a new consumer website. The site, which is managed by QBP, offers direct sales and points consumers toward nearby stores.
VIENNA (BRAIN) — Privately held kids bike manufacturer woom reported its best financial year ever in 2025, with revenue increasing 27% and has now sold more than two million bikes since beginning in 2013.
SAN MATEO, Calif. (BRAIN) — The U.S. International Trade Commission upheld a judge's initial finding that a Chinese company violated federal law by importing and selling cameras that infringed on GoPro's intellectual property.
DULUTH, Ga. (BRAIN) — Fox Factory is reporting fourth-quarter sales of $118 million in its Specialty Sports Group business unit, which contains its bicycle and baseball/softball brands. The figure is 5% down from the fourth quarter last year.
Import value dropped below $1B for the first time since 2006.
WASHINGTON (BRAIN) — The latest import figures show the U.S. imported 8.54 million bikes last year, 21% fewer than in 2024 and the lowest number in at least a decade.
SACRAMENTO (BRAIN) — A bill introduced last week in California would better differentiate e-bikes from high-powered e-motos and mopeds in response to safety concerns in the state. Introduced by Sen. Catherine Blakespear, SB 1167 aims to regulate higher-powered devices according to speed, power, and intended use.
Suits against Giant and Specialized point to a new California law banning "junk fees."
WALNUT CREEK, Calif. (BRAIN) — A California law firm has filed class-action lawsuits against Giant and Specialized, on behalf of separate plaintiffs, alleging the bike companies’ website charge online consumers hidden fees.
BOULDER, Colo. (BRAIN) — The former Colorado Multisport and Full Cycle owners are engaged in a legal dispute over the sale of the combined business to Mike's Bikes last summer.
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(BRAIN) — VAR Tools has released a refillable spray can that can dispense cleaners and degreasers, reducing empty aerosol cans.
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