News

Posted July 20, 2026

BOULDER, Colo. (BRAIN) — Simple Cycling Maps is expanding beyond Colorado with an OZ Trails Bike Park Map project in Bentonville, Arkansas.

Posted July 17, 2026

ST. PAUL, Minn. (BRAIN) - Grand Performance, the Twin Cities’ bike shop that gave birth to an industry aero wheel pioneer, has closed.

Posted July 16, 2026

HONOLULU (BRAIN) — Hawaii Gov. Josh Green on Wednesday signed into law an e-mobility bill that defines and bans e-motos in certain locations while regulating low-speed e-bikes the same as non-electric bikes.

Posted July 16, 2026

STOCKHOLM (BRAIN) — MIPS net sales increased 72% year-over-year in the second quarter with the Sports category — which includes bike and snow helmet sub-categories — growing by 51%.

Posted July 16, 2026

WINTER PARK, Colo. (BRAIN) — San Util Design, a company that handcrafts bags and gear for backcountry travel, bikepacking, and mountain biking, is moving operations from Colorado to Bellingham, Washington. The move, which was planned for the end of June, coincides with changes to San Util’s business model.

Posted July 15, 2026
Getty image.

Digital marketing presents our best opportunity to reach new riders, cultivate occasional ones, and ultimately lower some of the barriers to entry.

Posted July 14, 2026

MONTEREY, Calif. (BRAIN) — SwissStop, which built its reputation providing special rim brake pads for carbon rims, is taking a fresh approach to the U.S. market as Canada-based distributor Helvetia Sports Ltd. takes over from previous distributors.

Posted July 13, 2026

WASHINGTON (BRAIN) — The Consumer Product Safety Commission said last week that importers of regulated consumer products like e-bikes and other e-mobility devices must submit compliance certificates electronically before their products enter the U.S.

Posted July 10, 2026

TAICHUNG, Taiwan (BRAIN) — Giant Group’s operating revenue in June was nearly 16% higher than in the same month last year, according to a statement the company filed with the Taipei stock exchange on Thursday. 

Posted July 9, 2026

ASHLAND, Ore. (BRAIN) — Professional bicycle mechanic school United Bicycle Institute has been acquired by the father and son team of Ryan Bedford and Phil Bedford.

Posted July 8, 2026

SAN MATEO, Calif. (BRAIN) — GoPro founder and CEO Nicholas Woodman will provide $20 million in financing through the purchase of common stock as the company considers either selling or merging to maximize value for stockholders.

The financing is subject to certain closing conditions.

Posted July 7, 2026
A screenshot from Amazon's complaint.

SEATTLE (BRAIN) — A suit filed by Amazon and UL against five e-bike and e-scooter companies for allegedly falsely claiming their e-bikes and scooters were UL-certified has ended in a court order barring the companies from doing it anymore.

Posted July 7, 2026
What do you wish they'd start — or stop — doing?
Laurie Simpson.

BOULDER, Colo. (BRAIN) — For our July magazine edition, we asked our State of Retail panel members: How have your bicycle suppliers' policies evolved in recent years? What do you wish they'd start — or stop — doing?

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