News

Posted March 9, 2026

When it comes to dealer footprint, the “industry leaders” aren’t always the most popular brands

Posted March 6, 2026

SEATTLE (BRAIN) — Life Electric Vehicles completed the court-approved acquisition of Rad Power Bikes, the Florida-based e-mobility company said Thursday.

Posted March 5, 2026

OMARURU, Namibia (BRAIN) — Onguza, a handbuilt steel bicycle company, has introduced the Bliksem, a gravel-plus addition to their range of frames made in Africa.

Posted March 5, 2026

SAN MATEO, Calif. (BRAIN) — GoPro revenue increased slightly in the fourth quarter year-over-year but declined 19% for the year as the camera brand announced its AI-enabled processor will be spec'd in some cameras in the second quarter.

Posted March 5, 2026

The ability to tie revenue numbers to marketing expenses is a powerful tool.

Posted March 3, 2026

DURANGO, Colo. (BRAIN) — Hollow, an alpaca sock brand from serial entrepreneur Brian Davis, had sales of about $40 million last year, driven in part by extensive use of AI and LLM.

Posted March 2, 2026
CrankTank's Cole Casperson.

KETCHUM, Idaho (BRAIN) — Ten years ago, about the time Scott Montgomery was co-founding the CrankTank industry marketing company, Search Engine Optimization (SEO) was still all the rage. Brands, e-commerce sites and online publishers researched key words and spread them out over their marketing copy in hopes that Google would rank their site high in its results.

Posted March 2, 2026
Hans Rey

I’m writing because I care deeply about where bicycles — and electric bicycles — are headed.

Posted February 27, 2026

WASHINGTON (BRAIN) — Todson is recalling about 40,245 Concord 360 Degree Rechargeable Light-Up helmets because they don't comply with mandatory safety standards. No incidents nor injuries have been reported.

Posted February 27, 2026
The Spring/Summer 26 line includes the new Aeron model, shown.

BLOOMINGTON, Minn. (BRAIN) — Sidi is working with its exclusive U.S. distributor, QBP, to launch a new consumer website. The site, which is managed by QBP, offers direct sales and points consumers toward nearby stores.

Posted February 27, 2026

VIENNA (BRAIN) — Privately held kids bike manufacturer woom reported its best financial year ever in 2025, with revenue increasing 27% and has now sold more than two million bikes since beginning in 2013.

Posted February 27, 2026

SAN MATEO, Calif. (BRAIN) — The U.S. International Trade Commission upheld a judge's initial finding that a Chinese company violated federal law by importing and selling cameras that infringed on GoPro's intellectual property.

Posted February 26, 2026

DULUTH, Ga. (BRAIN) — Fox Factory is reporting fourth-quarter sales of $118 million in its Specialty Sports Group business unit, which contains its bicycle and baseball/softball brands. The figure is 5% down from the fourth quarter last year.  

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