News

Posted October 14, 2025
Claudia Wasko

BENTONVILLE, Ark. (BRAIN) — Claudia Wasko, the longtime leader of Bosch’s e-bike motor program in the Americas and a pioneer in the U.S. e-bike market, is retiring from the German company. 

Posted October 14, 2025

Ritchey supports International Repair Day, Oct. 18, 2025, with a campaign to “Fix it, don’t ditch it!” and inspire other brands to do the same.

Posted October 14, 2025

BOULDER, Colo. (BRAIN) — BRAIN is recruiting its State of Retail panel for next year. We're in search of nine bike shop owners, managers, and/or staff to answer timely questions about selling or servicing bikes.

Posted October 14, 2025
Dave Adornato.

BOULDER, Colo. (BRAIN) — For our October magazine edition, we asked our State of Retail panel members: What are your challenges with theft and cybersecurity? What measures do you take to address them?

Posted October 14, 2025
UPDATED with Reynolds Cycling offering crash replacement pricing to any customer with wheels manufactured by CSS/Forge+Bond or the brands that sourced rims from the company.

CARBONDALE, Colo. (BRAIN) — Revel Bikes is collaborating with Industry Nine to honor the lifetime warranty on its carbon wheelsets after former manufacturing partner CSS Composites closed earlier this month.

Posted October 13, 2025

It’s one of the most important aspects of brand quality, especially for younger audiences. So why isn’t there more of it in the bike industry?

Posted October 9, 2025
TL;DR: They would add a ton of costs (Also: Get a good customs broker).

(BRAIN) — There are as many ways to calculate Section 232 tariffs on imported steel and aluminum as there are companies importing products containing those common materials. It could be come more important than ever.

Posted October 9, 2025

(VELO) — The Belgian Competition Authority has handed SRAM a win in its dispute with the UCI over a new road-racing rule that would have made some SRAM drivetrains illegal in competition.

Posted October 8, 2025

BOULDER, Colo. (BRAIN) — Trade group PeopleForBikes is calling on its members to respond — quickly — to public requests from the domestic manufacturer Guardian Bikes and an aluminum trade group for steeper tariffs on imported bikes and e-bikes.

Posted October 8, 2025
Lupton-Smith in 2020.

COSTA MESA, Calif. (BRAIN) — Electric Bicycle Co., which assembled and painted custom e-bikes at its California facility, filed for Chapter 7 bankruptcy liquidation last week, listing total liabilities of $6.1 million, including secured claims of $960,000, and assets of $953,000.

Posted October 8, 2025

EL PASO, Texas (BRAIN) — Osprey and Hydro Flask parent company Helen of Troy second-quarter net sales declined 8.9% year-over-year, prompting its new CEO to say a return to growth won't be swift.

Posted October 8, 2025

TAIPEI, Taiwan (BRAIN) — The Taiwan Bicycle Association announced an initiative to have industry suppliers observe human rights following the U.S.

Posted October 8, 2025

RANCHO DOMINGUEZ, Calif. (BRAIN) — The KHS U.S. distribution business will close in early 2026 as its founders, Wen and Susah Hsieh, retire after a half-century running the business. 

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