News

Posted February 22, 2026

Tariff reimbursement is not a logistical nightmare — it's a matter of administrative will.

Posted February 20, 2026

BOULDER, Colo. (BRAIN) — Soon after Friday's decision by the Supreme Court ruling the Trump administration's use of the IEEPA law to impose tariffs was illegal, industry group PeopleForBikes urged industry member to work to avert another tariff threat: an aluminum and steel tariff proposed for all bikes and e-bikes last year.

Posted February 20, 2026
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An interview by Mike Kazimer with Erick Auger and Julien Boulais from Faction Bike Studios, the small Quebec company helping develop some of the most exciting bikes on the market.

Posted February 20, 2026
Trump at the news conference Friday. Getty image.

BOULDER, Colo. (BRAIN) — Industry members praised the Supreme Court’s decision Friday that ruled illegal President Donald Trump’s use of the International Emergency Economic Powers Act to impose tariffs. But they aren't holding their breath for the benefits to trickle down to the marketplace.

Posted February 20, 2026

BLOOMINGTON, Minn. (BRAIN) — QBP plans to change how it utilizes its four distribution centers, acknowledging retailers using the Colorado facility are at a disadvantage.

Posted February 19, 2026

WASHINGTON (BRAIN) — About 3,295 SAMIT youth multi-purpose helmets are being recalled because they don't comply with positional stability and certification requirements. The helmets can fail to protect, posing a risk of injury or death.

No injuries nor incidents have been reported.

Posted February 18, 2026
Accell Group logo.

HEERENVEEN, Netherlands (BRAIN) — After leading a group that purchased Accell Group in 2022 for approximately $1.77 billion, US-based investment giant KKR has stepped away from the troubled Dutch bicycle conglomerate, as a new ownership group led by its lenders takes over.

Posted February 18, 2026
Jim Costello.

BOULDER, Colo. (BRAIN) — For our February magazine edition, we asked our State of Retail panel members: How does your shop handle e-bike service requests?

Posted February 18, 2026

OLATHE, Kan. (BRAIN) — Garmin reported record consolidated revenue for 2025, a 15% increase over the previous year, with all segments posting full-year all-time gains. For the fourth quarter, Garmin's revenue increased 17%.

Posted February 16, 2026

LOS ANGELES (BRAIN) — A paraplegic man has dropped a suit against a bike shop ownerwho he said did not have a required ramp to enter the store.

Posted February 16, 2026

Dealer trust of suppliers is shrinking. But it doesn't have to be that way.

Posted February 16, 2026

TAICHUNG CITY, Taiwan (BRAIN) — Giant Group founder King Liu died Monday at the age of 93. Liu founded Giant in Taiwan in 1972 and co-founded Giant Manufacturing Co., Ltd., and eight years later built it into the largest bike manufacturer in the country and second largest in Asia.

Posted February 11, 2026

STOCKHOLM (BRAIN) — MIPS net sales increased 2% year-over-year in the fourth quarter and 10% for the year despite tariff concerns in the U.S.

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