News

Posted July 31, 2026

As an industry we should put aside what divides us and talk about what we agree on.

Posted July 31, 2026

NORFOLK, Va. (BRAIN) — A Virginia Beach woman is suing Amazon and a Chinese e-bike brand for $1 million after alleged brake failure led to facial and body injuries.

Posted July 29, 2026

TAIPEI (BRAIN) — Merida Industry's president and Chief Information Security Officer separately announced their resignations this month.

Posted July 29, 2026

OLATHE, Kan. (BRAIN) — Garmin's Fitness segment once again helped the company post an 11% year-over-year consolidated revenue increase in the second quarter.

Posted July 28, 2026

TOKYO (BRAIN) — Shimano says soaring raw material costs due the Middle East war may force it to slightly raise prices on bicycle components next month.

Posted July 27, 2026

WATERLOO, Wis. (BRAIN) — Trek Bicycle announced Monday that all electric mountain bikes it sells will be class 1, be limited to 20 mph assisted speed, and will not have a throttle. 

Posted July 24, 2026

SAN MATEO, Calif. (BRAIN) — The Nasdaq Stock Market notified GoPro again on Tuesday its Class A common stock has been below the minimum bid price of $1 for 30 consecutive days, which is in violation of listing rules. It's the latest sign of a struggling action camera brand that's exploring selling or merging.

Posted July 24, 2026

RAPID CITY, S.D. (BRAIN) — Strider Bikes is now the exclusive authorized retailer for Kellys children's bikes in the United States.

Posted July 24, 2026

ASHEVILLE, N.C. (BRAIN) — Cane Creek Cycling Components is permanently reducing the price of up to 25% on two more components about a year after dropping the price of its Tigon air-charged coil shock.

Posted July 23, 2026
UPDATE: With more details on the "net of MFN" exceptions.

WASHINGTON (BRAIN) — The Trump administration on Thursday announced new Section 301 tariffs of 10% and 12.5% that apply to 99.4% of all imports, including those from the major bike-producing nations of Taiwan, China, Cambodia, Vietnam and Malaysia. 

Posted July 23, 2026

Last week, PeopleForBikes (PFB) launched their America Builds Bikes initiative in support of the U.S. Bicycle Production and Assembly Act, (HR 3904) currently under consideration in the U.S. House of Representatives.

Posted July 23, 2026

SEATTLE (BRAIN) — As a graduate student at the University of Colorado, Tripp Hurt co-authored two scientific papers on cycling shoe stiffness, examining how that stiffness affected sprint performance. The conclusion of both studies: It doesn’t.

Posted July 22, 2026

BRISTOL, U.K. (BRAIN) — Kelsey Media, a U.K. publisher that owns a variety of consumer media titles, has acquired three cycling titles froM Our Media> the Bike Radar digital brand and the print brands Cycling Plus and MBUK. 

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