News

Posted April 14, 2025

CARLSBAD, Calif. (BRAIN) — Canyon Bicycles has laid off an undisclosed number of employees in the U.S., part of an "an ongoing process" and not tied to changing tariff policy, a brand spokesperson wrote to BRAIN in an email Monday.

Posted April 14, 2025

NEW YORK (BRAIN) — Terry Precision Cycling is one of five owner-operated businesses suing the Trump administration, saying it lacks authority to issue increased tariffs.

Posted April 10, 2025

SEYMOUR, Ind. (BRAIN) — Guardian Bikes announced a $19 million financing with JPMorganChase, which the company said will power what it calls "the first large-scale bicycle frame manufacturing operation in the United States."

Posted April 10, 2025

PORTLAND, Ore. (BRAIN) — A2 Bikes founder AJ Alley heard the concerns from triathletes over rising bike prices last weekend at the Ironman 70.3 in Oceanside, California, after tariff increases were announced a few days before.

Posted April 10, 2025
A Brompton — outside the city??

NEW YORK (BRAIN) — Brompton Bicycle is 50 years old this year, and as it looks to expand sales outside a handful of major cities, the most British of bike brands is getting … a bit cheeky?

Posted April 9, 2025

SAN LUIS POTOSÍ, Mexico (BRAIN) — Mercurio Sports Group, a bike manufacturer and distributor in Mexico, opened a $25 million, 1.4 million square-foot facility-square-foot factory here in 2019, with plans to assemble bikes for the U.S. and the domestic market, and to eventually add frame manufacturing.

Posted April 8, 2025

STAVANGER, Norway (BRAIN) — Tracking device company BikeFinder said Tuesday it is pausing all new imports of its trackers into the U.S. because of the increased tariffs announced last week, "a decision made not out of necessity but strategy."

Posted April 8, 2025

BENTONVILLE, Ark. (BRAIN) — Best known for its U.S. manufacturing, Allied went to Asia for the layup of its new gravel bike. Its CEO said multiple factors led to that decision.

Posted April 8, 2025
Lisa Fleischaker.

BOULDER, Colo. (BRAIN) — For our April magazine edition, we asked our State of Retail panel members: What do you do to earn revenue besides sales and service? What have you tried in the past or plan to implement in the future?

Posted April 8, 2025

MASER, Italy (BRAIN)— Like many Italian cycling brands, Sidi, founded in 1960, struggled with a succession plan in recent years, with its founder entering his 90s and his children in their 60s. The solution came in the form of an even older Italian family company, Italmobiliare.

Posted April 8, 2025

NOTTINGHAM, United Kingdom (BRAIN) — Interactive Strength Inc. has agreed to acquire Wattbike, an indoor stationary bike training platform, in an all-stock transaction.

Posted April 7, 2025

SANTA BARBARA, Calif. (BRAIN) — Stinner Frameworks has quietly become one of the highest-volume framemakers in the U.S., putting out just under 2,000 frames for its own brand and others last year. And the 15-year-old company says it’s ready for more.

Posted April 7, 2025
We missed the 100th column anniversary last month.

How a casual e-mail exchange with BRAIN publisher Marc Sani turned into a decades-long labor of bike industry love

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