FRANKFURT (BRAIN) — Eurobike reversed a decision to move its show back to the fall, announcing Tuesday it will continue to be held in the summer.
The 35th edition will be June 30 to July 2, 2027, at Messe Frankfurt exhibition grounds and will continue to be held annually "in response to extensive feedback from the international bicycle and ecomobility sectors ..." Eurobike said in a news release.
A rival international bicycle show in Cologne — Towards Tomorrow — was announced in June and debuts next year on Sept. 6-8. Eurobike announced in May that its 2027 show would return to its traditional early fall place on the calendar on Sept. 1-3, be held biannually, and move to a more B2B event while attracting more leading bike brands.
Also in June, Eurobike also named Matthias Pietsch show director, a new position created in January when Philipp Ferger replaced Stefan Reisinger as the event's leader.
In May, Messe Frankfurt Exhibition GmbH and Messe Friedrichshafen said they would separate from their joint venture Fairnamic GmbH. Messe Frankfurt assumes decision-making authority over Eurobike, with Messe Friedrichshafen working to develop the Aero aviation trade show.
