BRAIN Staff

All articles by BRAIN Staff

April 23, 2026
Surron Ultra Bee.

SANTA ANA, Calif. (BRAIN) — A mother has been charged with felony child endangerment after her 14-year-old son riding an e-moto critically injured an 81-year-old Vietnam veteran. It's the latest arrest of a parent in California for allowing access to an e-moto that resulted in a crash.

Posted in Industry News
April 23, 2026
Chart courtesy of Shimano

OSAKA, Japan (BRAIN) — Sales in Shimano's bike division were down 0.7% in in the first quarter, but operating  earnings in the business unit plummeted 46% in the quarter.

Posted in Industry News
April 20, 2026

MÜHLTAL, Germany (BRAIN) — Riese & Müller will pull out of the U.S. market this summer, citing "challenging and increasingly volatile market conditions." U.S. dealers can place orders for Riese & Müller e-bikes and cargo bikes until July 31. Afterward, new product orders will no longer be accepted.

Posted in Industry News
April 9, 2026

CORNWALL, Vt. (BRAIN) — Tim Blumenthal, a journalist and cycling nonprofit leader, master storyteller and “nicest man in the world,” died March 30 at 70 after a two-year battle with cancer. 

Posted in Industry News
April 8, 2026

SAN MATEO, Calif. (BRAIN) — GoPro's restructuring plan will reduce its global workforce by 23%.

Posted in Industry News
April 7, 2026
Sophia Emad.

BOULDER, Colo. (BRAIN) — For our April magazine edition, we asked our State of Retail panel members: Do you target specific customer segments? If so, which ones, and how effective is it?

Posted in Industry News
April 3, 2026

WASHINGTON (BRAIN) — The industry has survived a threat of tariffs of up to 50% on steel and aluminum products, which was proposed by juvenile bike brand Guardian and an aluminu

Posted in Industry News
April 2, 2026

AMSTERDAM (BRAIN) — Pon Holdings is reporting 2025 revenues of 9.7 billion euros ($11.20 billion) across all its businesses, including automotive and bicycle, with its bicycle business revenue totaling "around 2 billion euros."

Posted in Industry News
March 30, 2026
Separately, police in Long Beach said they made one arrest after responding to a group of 50 allegedly riding e-motos recklessly.
A Sur-Ron X Light Bee Light Bee retails for $4,400 on the company's website.

MARTINEZ, Calif. (BRAIN) — Prosecutors in California have charged a mother and father with child abuse after their child crashed into a vehicle in Walnut Creek on their e-moto and was seriously injured.

Posted in Industry News
March 30, 2026

WASHINGTON (BRAIN) — A bi-partisan group in Congress has introduced the Safe SPEEDS Act, which would create federal standards for low-speed electric bikes and e-motos.

Posted in Industry News

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