BRAIN Staff

All articles by BRAIN Staff

February 27, 2026
The Spring/Summer 26 line includes the new Aeron model, shown.

BLOOMINGTON, Minn. (BRAIN) — Sidi is working with its exclusive U.S. distributor, QBP, to launch a new consumer website. The site, which is managed by QBP, offers direct sales and points consumers toward nearby stores.

Posted in Industry News
February 27, 2026

VIENNA (BRAIN) — Privately held kids bike manufacturer woom reported its best financial year ever in 2025, with revenue increasing 27% and has now sold more than two million bikes since beginning in 2013.

Posted in International
February 26, 2026
Import value dropped below $1B for the first time since 2006.
2025 imports (all sizes) by country of origin.

WASHINGTON (BRAIN) — The latest import figures show the U.S. imported 8.54 million bikes last year, 21% fewer than in 2024 and the lowest number in at least a decade. 

Posted in Industry News
February 25, 2026
Suits against Giant and Specialized point to a new California law banning "junk fees."
Screenshot from the suit against Giant showing a destination fee.

WALNUT CREEK, Calif. (BRAIN) — A California law firm has filed class-action lawsuits against Giant and Specialized, on behalf of separate plaintiffs, alleging the bike companies’ website charge online consumers hidden fees.

Posted in Industry News
February 20, 2026

BOULDER, Colo. (BRAIN) — Soon after Friday's decision by the Supreme Court ruling the Trump administration's use of the IEEPA law to impose tariffs was illegal, industry group PeopleForBikes urged industry member to work to avert another tariff threat: an aluminum and steel tariff proposed for all bikes and e-bikes last year.

Posted in Industry News
February 18, 2026
Accell Group logo.

HEERENVEEN, Netherlands (BRAIN) — After leading a group that purchased Accell Group in 2022 for approximately $1.77 billion, US-based investment giant KKR has stepped away from the troubled Dutch bicycle conglomerate, as a new ownership group led by its lenders takes over.

Posted in International
February 18, 2026
Jim Costello.

BOULDER, Colo. (BRAIN) — For our February magazine edition, we asked our State of Retail panel members: How does your shop handle e-bike service requests?

Posted in Industry News
February 16, 2026

LOS ANGELES (BRAIN) — A paraplegic man has dropped a suit against a bike shop ownerwho he said did not have a required ramp to enter the store.

Posted in Retail News
February 16, 2026

TAICHUNG CITY, Taiwan (BRAIN) — Giant Group founder King Liu died Monday at the age of 93. Liu founded Giant in Taiwan in 1972 and co-founded Giant Manufacturing Co., Ltd., and eight years later built it into the largest bike manufacturer in the country and second largest in Asia.

Posted in International
February 10, 2026
Company is projecting flat sales and reduced profitability in 2026.

OSAKA, Japan (BRAIN) — As the global industry adjusted to market inventories and other realities, regional results varied widely for Shimano last year. The Japanese component giant’s full-year 2025 sales in its bike division totaled 355 billion yen ($2.3 billion), up 2.7% from 2024.

Posted in Industry News

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