BRAIN Staff

All articles by BRAIN Staff

September 4, 2025

PORTLAND, Ore. (BRAIN) — Backcountry.com has acquired Velotech Inc, the parent of e-commerce retailers BikeTiresDirect, Western Bikeworks, and TriSports. 

Posted in Industry News
September 4, 2025
A lugged DH prototype photograhed during a Pinkbike visit in June 2024.

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycles is closing its California Auburn Innovation Center that opened last year and moving employees there to the brand's primary headquarters to enhance collaboration.

Posted in Industry News
August 28, 2025
Roman Arnold.

KOBLENZ, Germany (BRAIN) — Canyon founder Roman Arnold is returning to an operational role at the company on Sept. 1 as Nicolas De Ros Wallace, who has been CEO, steps down.

Posted in Industry News
August 20, 2025

NEW YORK (BRAIN) — Firefighters extinguished a lithium-ion battery fire Sunday in the cellar of a Queens home operating as a battery repair business, according to the Fire Department of New York.

Posted in Retail News
August 12, 2025
Sandy Whitman Talley.

BOULDER, Colo. (BRAIN) — For our August magazine edition, we asked our State of Retail panel members: Which point-of-sale system do you use, and how well does it meet your needs in terms of performance, features, and cost effectiveness?

Posted in Industry News
August 8, 2025
UPDATED
Stuart Walsworth.

BOULDER, Colo. (BRAIN) — Stuart Walsworth, husband of PeopleForBikes' president and CEO, Jenn Dice, died following a mountain bike ride Aug. 1 in Colorado. Funeral services for Walsworth, who was 58, will be Sunday at Greenwood & Myers Mortuary in Boulder.

Posted in Industry News
August 6, 2025

TOKYO (BRAIN) — Shimano has revised its full-year forecasts due to a discrepancy between its second quarter results and the results it forecast for that period. The company also said a proposed settlement to a U.S. class action lawsuit over its crank recall is "reasonable."

Posted in Industry News
July 23, 2025

UTICA, N.Y. (BRAIN) — eBliss Global plans to invest more than $4.1 million in an e-bike assembly and logistics factory here, the company announced Wednesday.

Posted in Industry News
July 16, 2025

CLAREMONT, Calif. (BRAIN) — Gabe Millar, the new owner of the 18-year-old retail site Cantitoe Road, said he plans to continue selling its mainstay products from Connex and Effetto Mariposa to consumers, and hopes to revive the company’s wholesale business as well. 

Posted in Industry News
July 16, 2025
Swiss Side launched its 68mm tall Hadron wheels on July 4.

THALWIL, Switzerland (BRAIN) — Wheel brand Swiss Side has released an open letter to the international cycling union, UCI, objecting to recently announced rules that would ban rims taller than 65mm in UCI road races. The rule takes effect on Jan. 1, 2026. 

Posted in Industry News

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