BRAIN Staff

All articles by BRAIN Staff

May 4, 2026

SEATTLE (BRAIN) — REI Co-op announced Monday that net sales for 2025 increased slightly year-over-year, the same day the union representing 11 stores said its workers voted to boycott the chain's biggest sale of the year that begins May 15 after contract negotiations ended last week.

Posted in Retail News
April 23, 2026
Surron Ultra Bee.

SANTA ANA, Calif. (BRAIN) — A mother has been charged with felony child endangerment after her 14-year-old son riding an e-moto critically injured an 81-year-old Vietnam veteran. It's the latest arrest of a parent in California for allowing access to an e-moto that resulted in a crash.

Posted in Industry News
April 23, 2026
Chart courtesy of Shimano

OSAKA, Japan (BRAIN) — Sales in Shimano's bike division were down 0.7% in in the first quarter, but operating  earnings in the business unit plummeted 46% in the quarter.

Posted in Industry News
April 20, 2026

MÜHLTAL, Germany (BRAIN) — Riese & Müller will pull out of the U.S. market this summer, citing "challenging and increasingly volatile market conditions." U.S. dealers can place orders for Riese & Müller e-bikes and cargo bikes until July 31. Afterward, new product orders will no longer be accepted.

Posted in Industry News
April 9, 2026

CORNWALL, Vt. (BRAIN) — Tim Blumenthal, a journalist and cycling nonprofit leader, master storyteller and “nicest man in the world,” died March 30 at 70 after a two-year battle with cancer. 

Posted in Industry News
April 8, 2026

SAN MATEO, Calif. (BRAIN) — GoPro's restructuring plan will reduce its global workforce by 23%.

Posted in Industry News
April 7, 2026
Sophia Emad.

BOULDER, Colo. (BRAIN) — For our April magazine edition, we asked our State of Retail panel members: Do you target specific customer segments? If so, which ones, and how effective is it?

Posted in Industry News
April 3, 2026

WASHINGTON (BRAIN) — The industry has survived a threat of tariffs of up to 50% on steel and aluminum products, which was proposed by juvenile bike brand Guardian and an aluminu

Posted in Industry News
April 2, 2026

AMSTERDAM (BRAIN) — Pon Holdings is reporting 2025 revenues of 9.7 billion euros ($11.20 billion) across all its businesses, including automotive and bicycle, with its bicycle business revenue totaling "around 2 billion euros."

Posted in Industry News
March 30, 2026
Separately, police in Long Beach said they made one arrest after responding to a group of 50 allegedly riding e-motos recklessly.
A Sur-Ron X Light Bee Light Bee retails for $4,400 on the company's website.

MARTINEZ, Calif. (BRAIN) — Prosecutors in California have charged a mother and father with child abuse after their child crashed into a vehicle in Walnut Creek on their e-moto and was seriously injured.

Posted in Industry News

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