BRAIN Staff
All articles by BRAIN Staff
May 1, 2025
Pierer is evaluating options for Felt.
(BRAIN) — The Pierer Mobility Group will withdraw from the bicycle and e-bike business in its 2025 fiscal year, the company announced in a preliminary 2024 fiscal report this week. The company said it will sell off its remaining inventory of Husqvarna and GasGas bikes.
Posted in International
April 28, 2025
(BRAIN) — The Austrian bicycle trade association is calling on the government to renew an e-bike subsidy program as it reports that e-bikes accounted for 57% of bike unit sales last year, up 5% from the year before.
Posted in International
April 25, 2025
VIENNA (BRAIN) — Privately held kids bike manufacturer woom reported its best quarterly result in company history achieving 44 million euros ($50 million) in sales in the first quarter.
Posted in Industry News
April 8, 2025
BOULDER, Colo. (BRAIN) — For our April magazine edition, we asked our State of Retail panel members: What do you do to earn revenue besides sales and service? What have you tried in the past or plan to implement in the future?
Posted in Industry News
March 31, 2025
IWATA, Japan (BRAIN) — Yamaha Motor Co. has agreed to buy Brose's e-bike drive unit subsidiary.
Posted in Industry News
March 27, 2025
SEATTLE (BRAIN) — REI announced Thursday that its retail store will be offering mountain bikes from Rocky Mountain and road and gravel bikes from Van Rysel this year.
Posted in Retail News
February 25, 2025
SEATTLE (BRAIN) — REI Co-op accepted a long-term sale-leaseback agreement with Madison Capital for its four distribution center properties. REI said it will maintain and operate the centers without impacting any of its employees.
Posted in Retail News
February 18, 2025
How do you predict it will affect you in 2025 and beyond?
BOULDER, Colo. (BRAIN) — For our February magazine edition, we asked our State of Retail panel members: How has your business been affected by recent industry upheavals, such as bike brands leaving the U.S. market and retailers going out of business?
Posted in Industry News
February 10, 2025
The new event, called the U.S. Bicycle Market Forum, is targeted at international brands either operating or hoping to operate in the U.S. bike and e-bike market.
Posted in Industry News
February 3, 2025
BOULDER, Colo. (BRAIN) — For our January magazine edition, we introduce our 2025 State of Retail panel members.
Posted in Retail News
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