Tariffs

Posted April 17, 2025

MADISON, Wis. (BRAIN) — Trek and Electra retailers were informed Thursday by email that bike prices for most models will rise immediately because of the 10% tariff surcharge announced April 2, increasing costs "to a level that needs to be addressed."

Posted April 16, 2025
Turbo Levo 4 Comp.

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycles informed retailers that it will list a 10% additional tariff surcharge on a separate line item on B2B invoices for the new Turbo Levo 4 e-MTBs ordered after May 1. Orders shipped before that date will not include the surcharge.

Posted April 10, 2025

SEYMOUR, Ind. (BRAIN) — Guardian Bikes announced a $19 million financing with JPMorganChase, which the company said will power what it calls "the first large-scale bicycle frame manufacturing operation in the United States."

Posted April 10, 2025

PORTLAND, Ore. (BRAIN) — A2 Bikes founder AJ Alley heard the concerns from triathletes over rising bike prices last weekend at the Ironman 70.3 in Oceanside, California, after tariff increases were announced a few days before.

Posted April 9, 2025

SAN LUIS POTOSÍ, Mexico (BRAIN) — Mercurio Sports Group, a bike manufacturer and distributor in Mexico, opened a $25 million, 1.4 million square-foot facility-square-foot factory here in 2019, with plans to assemble bikes for the U.S. and the domestic market, and to eventually add frame manufacturing.

Posted April 8, 2025

STAVANGER, Norway (BRAIN) — Tracking device company BikeFinder said Tuesday it is pausing all new imports of its trackers into the U.S. because of the increased tariffs announced last week, "a decision made not out of necessity but strategy."

Posted April 8, 2025

BENTONVILLE, Ark. (BRAIN) — Best known for its U.S. manufacturing, Allied went to Asia for the layup of its new gravel bike. Its CEO said multiple factors led to that decision.

Posted April 4, 2025
Tern GSD photo courtesy of Tern.

If Tern’s shipments don’t arrive from Vietnam before Wednesday, or get diverted, the cargo bike brand will be on the hook for about $1 million — cash — in tariff fees. Until this week, the company had planned on zero.

Posted April 4, 2025
John Harrison.

BEVERLY, Mass. (BRAIN) — Parlee Cycles CEO John Harrison told BRAIN on Friday the brand has halted inventory purchases, the second bike manufacturer to do so since the Trump administration announced new tariffs on Tuesday.

Posted April 4, 2025

(BRAIN) — Cardinal Cycling Group, the owner of the Time bicycle brand, is partnered with Unibike, a Portugal assembly factory, to open a painting and bike assembly factory in the Spartanburg, South Carolina, area this year.

Posted April 3, 2025

(BRAIN) — While the industry is still searching for answers to detailed questions about the tariffs' implementation, Trump's Rose Garden announcement made clear that price increases are inevitable in the bike industry.

Posted April 3, 2025

(BRAIN) — The U.S. imports most of its bikes, along with e-bikes, bike parts and frames and accessories. The new tariffs announced by the Trump administration Wednesday apply to all of the above and more.

Posted April 3, 2025

WASHINGTON (BRAIN) — The Trump administration said the $800 de minimis loophole on Chinese imports will end on May 2.

The administration had announced Feb. 3 that it would close the loophole on shipments from China, Mexico and Canada.

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