Industry News

WASHINGTON (BRAIN) — President Donald Trump on Friday reversed the step he took on Monday to close the de minimis loophole, which allows packages valued at less than $800 to enter the U.S. duty free.

LONGMONT, Colo. (BRAIN) — Dirtlabs Suspension service now will offered at REI Co-op bike shops nationally.

STOCKHOLM (BRAIN) — Thule Group net sales for the fourth quarter increased 7.2% year-over-year thanks to revenue from Thule's recent acquisition, Quad Lock.

SAN MATEO, Calif. (BRAIN) — GoPro revenue decreased 32% year-over-year in the fourth quarter and 20% in 2024 with its founder and CEO saying the action camera brand intends to reduce expenses this year.

WASHINGTON (BRAIN) — The bike industry is closely watching new legislation introduced in the House, which would give the president a powerful weapon in negotiating trade agreements with every nation on the globe.

WASHINGTON (BRAIN) — After steep declines in 2022 and 2023, the number of non-electric bikes imported last year increased 16.7% to 11.1 million units, according to import statistics released Wednesday.

STOCKHOLM (BRAIN) — MIPS reported fourth-quarter net sales increased 58% year-over-year and yearly net sales by 35% as the helmet technology company's bike sub-category showed revenue growth for the fifth consecutive quarter.

GRIMSBY, United Kingdom (BRAIN) — LeMond Carbon UK is planning a facility here to make carbon fiber wind turbine blades and pressure vessels for hydrogen storage.

WASHINGTON (BRAIN) — The specialty market has been moving out of China rapidly, but the U.S. still imports lots of e-bikes and juvenile bikes from China, and relies on components for bike assembly in other nations. Canada and Mexico don't export many bike products to the U.S., but new tariffs — and retaliatory tariffs — could be burdensome to some.

WASHINGTON (BRAIN) — The import threshold exemption cited most often as a loophole for allowing e-bikes and lithium-ion batteries to enter the U.S. marketplace without scrutiny no longer will apply to those products valued at under $800 coming from China beginning Tuesday.

SAN LUIS OBISPO, Calif. (BRAIN) — Genuine Innovations, which for more than 30 years has been synonymous with CO₂ bike tire inflators, is being discontinued by its parent company.

CHICAGO (BRAIN) — Bike Index released its annual 2025 report showing a 15% increase in reported thefts of the 1.3 million bikes it registered, and more than two million are stolen annually in the U.S. with a value of more than a billion dollars.

NEW YORK (BRAIN) — The city's free e-bike and battery trade-in program has started for eligible food delivery workers to exchange uncertified devices to reduce fire hazards.

SAN CARLOS, Calif. (BRAIN) — The rainbow stripes that have been part of Ritchey's World Champion Series (WCS) logo for more than 30 years will no longer be part of the company's branding.

GREENSBORO, N.C. (BRAIN) — REI Co-op workers here voted to unionize, becoming the 11th store location to join the Retail, Wholesale and Department Store Union (RWDSU).

KORTRIJK, Belgium (BRAIN) — Pablo Carrasco and Ignacio Estelles, the co-founders of the Rotor Bike Components, launched a new component brand called QO at the Velofollies bike show in Belgium last week.

CHICAGO (BRAIN) — Radio Flyer is expanding its independent bike dealer network by hiring Justin Gottlieb as e-bike sales director and adding several sales agencies.

MURRIETA, Calif. (BRAIN) — Pierer New Mobility GmbH — the e-bike business unit of Pierer Mobility AG — says it will consolidate its functions to headquarters in Munderfing, Austria, and Murrieta, California, and phase out its operations in South Africa, Germany, and the United Kingdom.