Industry News
CARBONDALE, Colo. (BRAIN) — Revel Bikes told its dealers in an email Thursday afternoon that the brand will be closing.
"There is no easy way to say this. Revel Bikes as it currently stands is closing its doors," the email begins.
MADISON, Wis. (BRAIN) — Trek and Electra retailers were informed Thursday by email that bike prices for most models will rise immediately because of the 10% tariff surcharge announced April 2, increasing costs "to a level that needs to be addressed."
MORGAN HILL, Calif. (BRAIN) — Specialized Bicycles informed retailers that it will list a 10% additional tariff surcharge on a separate line item on B2B invoices for the new Turbo Levo 4 e-MTBs ordered after May 1. Orders shipped before that date will not include the surcharge.
CARLSBAD, Calif. (BRAIN) — Canyon Bicycles has laid off an undisclosed number of employees in the U.S., part of an "an ongoing process" and not tied to changing tariff policy, a brand spokesperson wrote to BRAIN in an email Monday.
NEW YORK (BRAIN) — Terry Precision Cycling is one of five owner-operated businesses suing the Trump administration, saying it lacks authority to issue increased tariffs.
SEYMOUR, Ind. (BRAIN) — Guardian Bikes announced a $19 million financing with JPMorganChase, which the company said will power what it calls "the first large-scale bicycle frame manufacturing operation in the United States."
PORTLAND, Ore. (BRAIN) — A2 Bikes founder AJ Alley heard the concerns from triathletes over rising bike prices last weekend at the Ironman 70.3 in Oceanside, California, after tariff increases were announced a few days before.
NEW YORK (BRAIN) — Brompton Bicycle is 50 years old this year, and as it looks to expand sales outside a handful of major cities, the most British of bike brands is getting … a bit cheeky?
SAN LUIS POTOSÍ, Mexico (BRAIN) — Mercurio Sports Group, a bike manufacturer and distributor in Mexico, opened a $25 million, 1.4 million square-foot facility-square-foot factory here in 2019, with plans to assemble bikes for the U.S. and the domestic market, and to eventually add frame manufacturing.
STAVANGER, Norway (BRAIN) — Tracking device company BikeFinder said Tuesday it is pausing all new imports of its trackers into the U.S. because of the increased tariffs announced last week, "a decision made not out of necessity but strategy."
BENTONVILLE, Ark. (BRAIN) — Best known for its U.S. manufacturing, Allied went to Asia for the layup of its new gravel bike. Its CEO said multiple factors led to that decision.
BOULDER, Colo. (BRAIN) — For our April magazine edition, we asked our State of Retail panel members: What do you do to earn revenue besides sales and service? What have you tried in the past or plan to implement in the future?
MASER, Italy (BRAIN)— Like many Italian cycling brands, Sidi, founded in 1960, struggled with a succession plan in recent years, with its founder entering his 90s and his children in their 60s. The solution came in the form of an even older Italian family company, Italmobiliare.
NOTTINGHAM, United Kingdom (BRAIN) — Interactive Strength Inc. has agreed to acquire Wattbike, an indoor stationary bike training platform, in an all-stock transaction.
SANTA BARBARA, Calif. (BRAIN) — Stinner Frameworks has quietly become one of the highest-volume framemakers in the U.S., putting out just under 2,000 frames for its own brand and others last year. And the 15-year-old company says it’s ready for more.
If Tern’s shipments don’t arrive from Vietnam before Wednesday, or get diverted, the cargo bike brand will be on the hook for about $1 million — cash — in tariff fees. Until this week, the company had planned on zero.
BEVERLY, Mass. (BRAIN) — Parlee Cycles CEO John Harrison told BRAIN on Friday the brand has halted inventory purchases, the second bike manufacturer to do so since the Trump administration announced new tariffs on Tuesday.
(BRAIN) — Cardinal Cycling Group, the owner of the Time bicycle brand, is partnered with Unibike, a Portugal assembly factory, to open a painting and bike assembly factory in the Spartanburg, South Carolina, area this year.
(BRAIN) — The U.S. imports most of its bikes, along with e-bikes, bike parts and frames and accessories. The new tariffs announced by the Trump administration Wednesday apply to all of the above and more.
PORT COQUITLAM, British Columbia (BRAIN) — Two years after announcing that distributor HLC would handle its sales in the U.S., Norco Bicycles said it is resuming direct sales in July.
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