Industry News
(BRAIN) — The Austrian bicycle trade association is calling on the government to renew an e-bike subsidy program as it reports that e-bikes accounted for 57% of bike unit sales last year, up 5% from the year before.

MONTEREY, Calif. (BRAIN) — Retyre claims its blackwalled tires are at least as durable as regular tires, offer the same traction and are considerably lighter. And they can be easily manufactured close to bike factories — even in the U.S.

VIENNA (BRAIN) — Privately held kids bike manufacturer woom reported its best quarterly result in company history achieving 44 million euros ($50 million) in sales in the first quarter.

EL PASO, Texas (BRAIN) — Osprey and Hydro Flask parent Helen of Troy will freeze inventory purchases from China during what it called "volatile times" because of tariff increases while reporting fourth-quarter and yearly net sales declines.

OSAKA, Japan (BRAIN) — Shimano is sticking to its original guidance for net sales and operating income for the rest of the year after reporting a 15.6% year-over-year increase in revenue in its bike division for the first quarter.

STOCKHOLM (BRAIN) — MIPS reported net sales for the first quarter increased 40% year-over-year and added that bike helmet inventory has "largely normalized" globally.

PHOENIX (BRAIN) — State Bicycle Co. announced on its website that an 8% "tariff recovery fee" is being applied to its products at checkout while warning it expects bike and component shortages for high-demand models similar to early pandemic levels.
LONGMONT, Colo. (BRAIN) — Thule Inc. has told state officials that it will layoff 22 workers at its facility here in October.
CARBONDALE, Colo. (BRAIN) — Revel Bikes told its dealers in an email Thursday afternoon that the brand will be closing.
"There is no easy way to say this. Revel Bikes as it currently stands is closing its doors," the email begins.

MADISON, Wis. (BRAIN) — Trek and Electra retailers were informed Thursday by email that bike prices for most models will rise immediately because of the 10% tariff increase announced April 2, increasing costs "to a level that needs to be addressed."

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycles informed retailers that it will list a 10% additional tariff surcharge on a separate line item on B2B invoices for the new Turbo Levo 4 e-MTBs ordered after May 1. Orders shipped before that date will not include the surcharge.

CARLSBAD, Calif. (BRAIN) — Canyon Bicycles has laid off an undisclosed number of employees in the U.S., part of an "an ongoing process" and not tied to changing tariff policy, a brand spokesperson wrote to BRAIN in an email Monday.

NEW YORK (BRAIN) — Terry Precision Cycling is one of five owner-operated businesses suing the Trump administration, saying it lacks authority to issue increased tariffs.
SEYMOUR, Ind. (BRAIN) — Guardian Bikes announced a $19 million financing with JPMorganChase, which the company said will power what it calls "the first large-scale bicycle frame manufacturing operation in the United States."

PORTLAND, Ore. (BRAIN) — A2 Bikes founder AJ Alley heard the concerns from triathletes over rising bike prices last weekend at the Ironman 70.3 in Oceanside, California, after tariff increases were announced a few days before.

NEW YORK (BRAIN) — Brompton Bicycle is 50 years old this year, and as it looks to expand sales outside a handful of major cities, the most British of bike brands is getting … a bit cheeky?
SAN LUIS POTOSÍ, Mexico (BRAIN) — Mercurio Sports Group, a bike manufacturer and distributor in Mexico, opened a $25 million, 1.4 million square-foot facility-square-foot factory here in 2019, with plans to assemble bikes for the U.S. and the domestic market, and to eventually add frame manufacturing.

STAVANGER, Norway (BRAIN) — Tracking device company BikeFinder said Tuesday it is pausing all new imports of its trackers into the U.S. because of the increased tariffs announced last week, "a decision made not out of necessity but strategy."

BENTONVILLE, Ark. (BRAIN) — Best known for its U.S. manufacturing, Allied went to Asia for the layup of its new gravel bike. Its CEO said multiple factors led to that decision.

BOULDER, Colo. (BRAIN) — For our April magazine edition, we asked our State of Retail panel members: What do you do to earn revenue besides sales and service? What have you tried in the past or plan to implement in the future?