Mergers, Acquisitions & Investments
LOS ANGELES (BRAIN) — Swrve announced Wednesday that it has a new owner and will relaunch in 2026 more than a year after the 20-year-old cycling and outdoor apparel brand said it would close.
PORTLAND, Ore. (BRAIN) — Backcountry.com has acquired Velotech Inc, the parent of e-commerce retailers BikeTiresDirect, Western Bikeworks, and TriSports.
PRAGUE (BRAIN) — Indoor cycling platform Rouvy has acquired competitor Bkool for an undisclosed amount.
VARESE, Italy (BRAIN) — SRAM has acquired the Italian chainring spider manufacturer Ochain, whose chain-dampening component has become a staple on World Cup downhill and enduro bikes.
Fabrizio Dragoni, who founded Ochain in 2019, will continue to lead the brand from a new facility in Italy.
ASHEVILLE, N.C. (BRAIN) — Industry Nine announced Tuesday that it acquired British Columbia-based We Are One Composites, which has been its source for hand-laid carbon fiber rims for the past five years.
CARBONDALE, Colo. (BRAIN) — Adam Miller is back to lead the Revel Bikes' revival after announcing Wednesday the purchase of the company's assets.
NOTTINGHAM, United Kingdom (BRAIN) — Interactive Strength Inc. has agreed to acquire Wattbike, an indoor stationary bike training platform, in an all-stock transaction.
IWATA, Japan (BRAIN) — Yamaha Motor Co. has agreed to buy Brose's e-bike drive unit subsidiary.
TAICHUNG, Taiwan (BRAIN) — China’s Zhonglu Co, through one of its subsidiaries, has acquired a 21% share in Factor Bikes while a private equity firm that includes Factor CEO Rob Gitelis also has made an investment. Together the two entities have acquired a majority share in Factor from exiting non-management shareholders, the company told BRAIN.
PRAGUE (BRAIN) — Indoor cycling app Rouvy has acquired its fellow app brand FulGaz from the IRONMAN Group. Rouvy has added the 20 most popular FulGaz courses, including courses from real-world Ironman and Ironman 70.3 events.
FulGaz users can continue to use the platform as usual for now.
WESTPORT, Conn. (BRAIN) — Fifteen years after acquiring the juvenile products brand Ergobaby, Compass Diversified Holdings has sold the brand to Highlander Partners, a Dallas-based private investment firm.
PROVIDENCE, R.I. (BRAIN) — Revelyst, the former Vista Outdoor business unit that includes its bicycle-related brands, has been sold to Strategic Value Partners, LLC and its affiliates in an all-cash transaction based on an enterprise value of $1.125 billion.
BIELLA, Italy (BRAIN) — Selle Italia has acquired a fellow Italian cycling brand with a long history: Vittoria Cycling Shoes.
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