Mergers, Acquisitions & Investments

Posted April 29, 2026

LONG BEACH, Calif. (BRAIN) — Zwift purchased real routes online platform Rouvy in an acquisition labeled as a strategic cooperation in which each will maintain independent operations. Terms of the deal were not disclosed.

Posted March 16, 2026
Life EV assembly facility in Fort Lauderdale.

FORT LAUDERDALE, Fla. (BRAIN) — Life Electric Vehicles CEO Rob Provost has high expectations for Rad Power Bikes after officially acquiring the beleaguered brand for $13.3 million March 5. And he's looking farther ahead.

Posted March 6, 2026

SEATTLE (BRAIN) — Life Electric Vehicles completed the court-approved acquisition of Rad Power Bikes, the Florida-based e-mobility company said Thursday.

Posted February 18, 2026
Accell Group logo.

HEERENVEEN, Netherlands (BRAIN) — After leading a group that purchased Accell Group in 2022 for approximately $1.77 billion, US-based investment giant KKR has stepped away from the troubled Dutch bicycle conglomerate, as a new ownership group led by its lenders takes over.

Posted February 5, 2026

LONDON (BRAIN) — Head Group has acquired the London-based cycling apparel brand Le Col from Puma Growth Partners, which has invested at least 14.4 million pounds ($19.5 million at today's exchange rate) in the brand since 2018. 

Posted January 27, 2026

AMSTERDAM (BRAIN) — Fundracer, the micro-mobility investment fund founded by several cycling industry veterans, is investing in a Belgian company that is developing safety airbags for cyclists.

Posted January 20, 2026

LA CROSSE, Wis. (BRAIN) — A nonprofit manufacturer with a commercial outdoor and consumer products subsidiary purchased U.S.-made custom sports apparel company Borah Teamwear for an undisclosed price.

Posted January 6, 2026

LOUISVILLE, Colo. (BRAIN) — Wheels Manufacturing acquired accessory manufacturer Mirrycle Corporation, which includes the Incredibell brands. Financial details, including the purchase price, were not released.

Posted January 6, 2026

MILAN (BRAIN) — Dutch conglomerate Accell Group has sold the titanium frame brand Van Nicholas to Italian cargo brand Velo-ce.

Posted January 6, 2026

TUCSON (BRAIN) — Industry veteran Michael Forte announced his acquisition of The Bike Shop List, a source of bicycle shop locations and brand information across North America.

Posted December 16, 2025

VICENZA, Italy (BRAIN) — Former Crankbrothers CEO Gaspare Licata leads a group of private investors that acquired a majority interest in Extreme Racing Shox (EXT), a manufacturer of bike and motorsports suspension systems.

Posted December 12, 2025
Koroyd is an ingredient partner for Fox.

STOCKHOLM (BRAIN) — MIPS has acquired all shares of body and head impact protection brand Koroyd for 40 million euros ($46.9 million). Based in Monaco and founded in 2010, Koroyd will continue to operate separately under its current leadership team, said Max Strandwitz, MIPS president and CEO.

Posted December 3, 2025
Citrus-Lime's Neil McQuillan.

CUMBRIA, United Kingdom (BRAIN) — U.K.-based capital investor BGF has made a "multi-million-pound" investment in bike retailer POS company Citrus-Lime.

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