From the Magazine

BOULDER, Colo. (BRAIN) — For our May magazine edition, we asked our State of Retail panel members: What resources do you invest in social media? What are your expectations for performance and how do you measure effectiveness?

BOULDER, Colo. (BRAIN) — For our April magazine edition, we asked our State of Retail panel members: What do you do to earn revenue besides sales and service? What have you tried in the past or plan to implement in the future?

A version of this feature ran in the March issue of BRAIN.
BOULDER, Colo. (BRAIN) — For our March magazine edition, we asked our State of Retail panel members: What are your top strategies and biggest obstacles when it comes to recruiting and retaining staff?



BOULDER, Colo. (BRAIN) — For our December magazine edition, we asked our State of Retail panel members: How relevant are in-person trade shows, seminars, and dealer events? Which events do you think you might attend in 2025?

BOULDER, Colo. (BRAIN) — For our November magazine edition, we asked our State of Retail panel members: How would you gauge the current consumer demand for bikes, service, apparel, parts, accessories?

BOULDER, Colo. (BRAIN) — For our October magazine edition, we asked our State of Retail panel members: How’s profitability compared to last year, and how do you measure it? What tactics have been producing the largest and smallest results on your profitability in 2024?

ASOLA, Italy (BRAIN) — Industry veteran Steve Thomas calls Titici “a diamond in the rough,” referring more to the Italian brand’s presence in the U.S. than to its products, which appear to be anything but unpolished.

BOULDER, Colo. (BRAIN) — For our September magazine edition, we asked our State of Retail panel members: What would be your TED Talk about bicycle retail? What do you wish someone had told you before your bike industry career?

BOULDER, Colo. (BRAIN) — For our August magazine edition, we asked our State of Retail panel members: How are you approaching your 2025 ordering? What, if anything, is different this year?

BOULDER, Colo. (BRAIN) — For our July magazine edition, we asked our State of Retail panel members: What are your expectations of sales reps? How are relations among retailers, sales representatives, and manufacturers?