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From the Magazine

Posted November 12, 2024
How does it compare to pre-COVID levels, as well as the years since the pandemic?
Steve Yeager.

BOULDER, Colo. (BRAIN) — For our November magazine edition, we asked our State of Retail panel members: How would you gauge the current consumer demand for bikes, service, apparel, parts, accessories?

Posted October 15, 2024
Win Allen.

BOULDER, Colo. (BRAIN) — For our October magazine edition, we asked our State of Retail panel members: How’s profitability compared to last year, and how do you measure it? What tactics have been producing the largest and smallest results on your profitability in 2024?

Posted September 18, 2024

ASOLA, Italy (BRAIN) — Industry veteran Steve Thomas calls Titici “a diamond in the rough,” referring more to the Italian brand’s presence in the U.S. than to its products, which appear to be anything but unpolished.

Posted September 10, 2024
Steve Yeager.

BOULDER, Colo. (BRAIN) — For our September magazine edition, we asked our State of Retail panel members: What would be your TED Talk about bicycle retail? What do you wish someone had told you before your bike industry career?

Posted August 13, 2024
Steve Gerhartz.

BOULDER, Colo. (BRAIN) — For our August magazine edition, we asked our State of Retail panel members: How are you approaching your 2025 ordering? What, if anything, is different this year?

Posted July 9, 2024
David Sperstad.

BOULDER, Colo. (BRAIN) — For our July magazine edition, we asked our State of Retail panel members: What are your expectations of sales reps? How are relations among retailers, sales representatives, and manufacturers?

Posted June 21, 2024
Arnold Kamler.

Arnold Kamler is the founder of the U.S. industry's second-largest bike company by volume, Kent International, and he took time to discuss the state of the industry to BRAIN in this Q&A.

Posted June 21, 2024
Ryan Fishel.

SUPERIOR, Colo. (BRAIN) — With e-bikes touted as a replacement for some car trips by many U.S. retailers, Ryan Fishel said it only makes sense to offer a purchasing option like the auto industry. As CEO of The Sweet Spot Bike Leasing, Fishel is giving them one. In April, The Sweet Spot announced a partnership with its first brand, Stromer, to offer e-bikes with an e-commerce leasing option for purchases between $3,000 and $20,000.

Posted June 11, 2024
Gillian Forsyth.

BOULDER, Colo. (BRAIN) — For our June magazine edition, we asked our State of Retail panel members: How do you engage with youth cycling in your store and community?

Posted May 7, 2024
Larry Tetone.

BOULDER, Colo. (BRAIN) — For our May magazine edition, we asked our State of Retail panel members: What types of insurance do you carry, and have you increased coverage in the last 1 to 3 years?

Posted April 11, 2024
Julie Muyllaert.

BOULDER, Colo. (BRAIN) — For our April magazine edition, we asked our State of Retail panel members: What are your best practices for recruiting, hiring, and retaining qualified sales people and mechanics?

Posted March 12, 2024
Audrey and Mark Sze-To.

BOULDER, Colo. (BRAIN) — For our March magazine edition, we asked our State of Retail panel members: What are the market forces that you feel are most out of your control? What resources or training help you manage?

Posted March 1, 2024

This article first ran in the February 2024 issue of BRAIN. 

WAIKITE VALLEY, New Zealand (BRAIN) — While working as customer service manager for MTBDirect, an Australia-based e-commerce site, Lyndal Bailey heard one question repeatedly:

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