From the Magazine
CHICAGO (BRAIN) — Bike Index began nearly a decade ago with a modest goal: registering bikes into a database to increase the chances of recovery if stolen. It completed its eighth year in 2021 by accomplishing something bigger.
BOULDER, Colo. (BRAIN) — For our February magazine edition, we asked our State of Retail panel members: What’s your outlook for 2022, and what steps are you taking to position your business for it?
BOULDER, Colo. (BRAIN) — This month we introduce our brand new 2022 State of Retail panelists.
BOULDER, Colo. (BRAIN) — For our December magazine edition, we asked our State of Retail panel members: What percentage of your business is service and how are you managing parts shortages?
NEW YORK (BRAIN) — Juliet Scott-Croxford recently was hired by London-based Brompton folding bikes to be president of North America amid the company's 50% U.S. growth in unit sales in the past year during the bike boom and 76% over 2019. Scott-Croxford, formerly the CEO of Worth magazine, took time in October to answer questions from BRAIN about her plans for Brompton's expanding U.S. market.
BAYFIELD, Colo. (BRAIN) — Tailwind Nutrition unveiled a re-branding this fall as the nine-year-old company see continued growth beyond the ultra-endurance athletes that helped it get its start.
MONTEREY, Calif. (BRAIN) — E-bikes and the Sea Otter Classic have had a long relationship dating back to the first e-MTB race held here in 2016. Five years later, while e-bike racing continues to grow, the event is also featuring e-bikes for a greater good.
We spoke to shop owners, front-line staff and industry experts to get a clearer picture of the rewards and opportunities available in the industry. First, we'll compare compensation and benefit numbers with other industries. Then let's look at three good things and one bad thing about working in bike retail.
BOULDER, Colo. (BRAIN) — For our November magazine edition, we asked our State of Retail panel members: Does your shop sponsor a team or have an ambassador program? How effective is it?
BOULDER, Colo. (BRAIN) — For our October magazine edition, we asked our State of Retail panel members: Which in-person trade shows and dealer events will you attend this year, and how relevant are these events to you in the post-COVID, post-Interbike world?
BRADENTON, Fla. (BRAIN) — In August, BRAIN spoke with Sébastien Coué, the vice presidents of sales and marketing for Look Cycle Internationals. Coué moved to the United States this August in order to support the development of the company's American subsidiary, which was created in 2019. Look Cycle Holding has an annual turnover of $53 million, with 75% of the revenues generated outside of France; that includes 15% in the United States and 15% in Asia.
RICHFIELD, Minn. — Best Buy's announcement in August that it would enter the e-mobility space is actually a return to the marketplace for the big-box behemoth.
A version of this article ran in the October issue of Bicycle Retailer & Industry News.
Most ambitious shop staffers look ahead to rising up through the ranks in the industry. How many of you have talked to a successful company's sales rep and thought, "I wish I had their job!"
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