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From the Magazine

Posted April 12, 2022
Pam Sayler.

BOULDER, Colo. (BRAIN) — For our April magazine edition, we asked our State of Retail panel members: What could suppliers do to make your life easier, and what are best-in-class suppliers doing that sets them apart?

Posted March 14, 2022
Joe Elam, owner Habersham Bicycles.

BOULDER, Colo. (BRAIN) — For our March magazine edition, we asked our State of Retail panel members: How do you handle requests to service direct-to-consumer brands of bicycles and e-bikes?

Posted February 18, 2022
Mexican stolen bike study raises bike registration group's stature.

CHICAGO (BRAIN) — Bike Index began nearly a decade ago with a modest goal: registering bikes into a database to increase the chances of recovery if stolen. It completed its eighth year in 2021 by accomplishing something bigger.

Posted February 14, 2022
Jannie Fitzgerald.

BOULDER, Colo. (BRAIN) — For our February magazine edition, we asked our State of Retail panel members: What’s your outlook for 2022, and what steps are you taking to position your business for it?

Posted January 10, 2022
Jenny Moore

BOULDER, Colo. (BRAIN) — This month we introduce our brand new 2022 State of Retail panelists.

Posted December 13, 2021
Karen Malogorski.

BOULDER, Colo. (BRAIN) — For our December magazine edition, we asked our State of Retail panel members: What percentage of your business is service and how are you managing parts shortages?

Posted November 29, 2021

NEW YORK (BRAIN) — Juliet Scott-Croxford recently was hired by London-based Brompton folding bikes to be president of North America amid the company's 50% U.S. growth in unit sales in the past year during the bike boom and 76% over 2019. Scott-Croxford, formerly the CEO of Worth magazine, took time in October to answer questions from BRAIN about her plans for Brompton's expanding U.S. market.

Posted November 29, 2021

BAYFIELD, Colo. (BRAIN) — Tailwind Nutrition unveiled a re-branding this fall as the nine-year-old company see continued growth beyond the ultra-endurance athletes that helped it get its start.

Posted November 24, 2021
The Sea Otter e-bikes for veterans program provides transportation and self-sufficiency for those in need.
The Sea Otter Classic Foundation is growing its e-bikes for veterans program.

MONTEREY, Calif. (BRAIN) — E-bikes and the Sea Otter Classic have had a long relationship dating back to the first e-MTB race held here in 2016. Five years later, while e-bike racing continues to grow, the event is also featuring e-bikes for a greater good.

Posted November 24, 2021

We spoke to shop owners, front-line staff and industry experts to get a clearer picture of the rewards and opportunities available in the industry. First, we'll compare compensation and benefit numbers with other industries. Then let's look at three good things and one bad thing about working in bike retail.

Posted November 15, 2021
Muneer Radi.

BOULDER, Colo. (BRAIN) — For our November magazine edition, we asked our State of Retail panel members: Does your shop sponsor a team or have an ambassador program? How effective is it?

Posted October 18, 2021
Christina Baanders-Decker.

BOULDER, Colo. (BRAIN) — For our October magazine edition, we asked our State of Retail panel members: Which in-person trade shows and dealer events will you attend this year, and how relevant are these events to you in the post-COVID, post-Interbike world?

Posted October 8, 2021
Sébastien Coué.

BRADENTON, Fla. (BRAIN) — In August, BRAIN spoke with Sébastien Coué, the vice presidents of sales and marketing for Look Cycle Internationals. Coué moved to the United States this August in order to support the development of the company's American subsidiary, which was created in 2019. Look Cycle Holding has an annual turnover of $53 million, with 75% of the revenues generated outside of France; that includes 15% in the United States and 15% in Asia.


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