Industry News

SPRINGFIELD, Mo. (BRAIN) — Rack brand Küat announced Thursday it will establish what it's calling an innovative direct-to-consumer sales channel in January.

LAS VEGAS (BRAIN) — Electric mobility brand Yadea will be recruiting regional distributors at the upcoming CES trade event here next month, part of an ambitious push into the U.S market.

Tagged Electric bike / Tradeshows and conferences
Better data collection needed, NTSB says.

WASHINGTON (BRAIN) — A National Transportation Safety Board study found at least 119 e-bike and e-scooter fatalities occurred between 2017 and 2021, and inadequate data collection from authorities makes identifying accidents involving micromobility devices difficult.

Tagged Electric bike

IRVINE, Calif. (BRAIN) — The National Bicycle Dealers Association sent a letter to federal regulators this week asking that they make a statement regarding UL certification of e-bikes sold in the U.S.

Tagged Electric bike
UPDATED with statement from CPSC Chair calling the standards voluntary.

WASHINGTON (BRAIN) — The Consumer Product Safety Commission urged manufacturers and importers of e-bikes and other micromobility devices to comply with relevant safety standards, including UL's 2849 standard. 

Tagged Electric bike

WASHINGTON (BRAIN) — Importers will be able to bring in many bicycle products from China for an extra nine months without paying Section 301 tariffs that the Trump administration imposed starting in 2018.  

Tagged Tariffs
Claudia Wasko

A Q&A with Claudia Wasko, head of Bosch eBike Systems in North America.

3T collaborated with Lamborghini on a special model this month.

VERONA, Italy (BRAIN) — An Italian investment group, UTurn Investments, has made an investment in component and bike brand 3T. René Wiertz and Gérard Vroomen will remain shareholders and managers.

The company said it has sales of 20 million euros ($21.2 million) per year and an EBITA of 5 million euros. 

Tagged Mergers, Acquisitions & Investments

BREMBRATE, Italy (BRAIN) — A private equity investment company announced it will acquire a majority stake in Vittoria. The transaction is expected to close early next year.

Tagged Mergers, Acquisitions & Investments

SEATTLE (BRAIN) — Rad Power Bikes had another round of layoffs following two previous cuts this year. The direct-to-consumer brand did not say how many employees were let go.

Tagged Electric bike

KORBACH, Germany (BRAIN) — Continental Tires teamed with a digital tracking platform to develop a technology to verify the origin of responsibly sourced natural rubber at every stage of the supply chain leading to the customer.

Tagged DEI and Sustainability

SALT LAKE CITY, Utah (BRAIN) — Vitus, the bike brand owned by Signa Sports United, is now available directly to U.S. consumers via a dedicated website and a Utah distribution center.

Tagged Electric bike
The GASGAS G Light Trail 3.0 model.

MURRIETA, Calif. (BRAIN) — Pierer E-Bikes North America is tweaking its name and announced it is now importing a third e-bike brand — GASGAS — to the U.S. market.

The new name for the North American operations of Austria's Pierer Mobility AG is: PIERER New Mobility North America Inc.

Tagged Electric bike

SAN FRANCISCO (BRAIN) — Cycling app maker Strava has let go of about 15% of its staff, multiple current and former employees have confirmed to BRAIN. The company has not made a public report or responded to BRAIN requests for comment. 

Company confirms it had layoffs in November.

SAN FRANCISCO (BRAIN) — Zwift founder Eric Min announced Friday that he will become co-CEO, sharing duties with former Amazon executive Kurt Beidler. Min, who has been CEO since Zwift's founding in 2014, said Beidler's hire came after "a long search." Min will also remain chairman of Zwift's board of directors. 

JetBlack agreed to stop selling its Volt trainer in the U.S.

WILMINGTON, Del. (BRAIN) — Wahoo Fitness has dropped a patent infringement lawsuit it had filed in October against Australian trainer brand JetBlack, but Wahoo continues to sue Zwift over the same issue.

Tagged Lawsuits/legal

SAN VENDEMIANO, Italy (BRAIN) — Cytech, which dominates the OE cycling padding market with its Elastic Interface brand, has acquired Pasasport S.r.l., an OE glove maker.

Tagged Mergers, Acquisitions & Investments

ASHEVILLE, N.C. (BRAIN) — A judge has rejected Kitzuma Cycling Logistics' motion to dismiss a lawsuit filed by TriBike Transport LLC, which alleges misuse of proprietary and confidential information.

The Big Gear Show and (e)revolution show will be held at Denver's Colorado Convention Center in June.

BOULDER, Colo. (BRAIN) — A look at next year's industry events and a few key consumer events.

Tagged Events / Consumer Expos and Rides / Tradeshows and conferences

ANTWERP, Belgium (BRAIN) — Classified Cycling has raised 22 million euros ($22.9 million) from an investment led by London-based Active Partners. Active Partners is a past investor in Rapha and retailer Evans Cycles.


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