BRISTOL, U.K. (BRAIN) — Kelsey Media, a U.K. publisher that owns a variety of consumer media titles, has acquired three cycling titles froM Our Media> the Bike Radar digital brand and the print brands Cycling Plus and MBUK.
“This acquisition represents an exciting milestone for our business and demonstrates our confidence in the long-term strength of the cycling market,” said Steve Kendall, the chief executive of Kelsey Media, “These brands have built trusted relationships with passionate audiences over many years. Cycling continues to attract highly engaged communities, and we are committed to delivering exceptional content and experiences that inform, inspire, and connect riders. We will look to invest in audience engagement, digital innovation, events, memberships, and new commercial opportunities.”
Andy Marshall, Chief Executive of Our Media added “After a strategic review earlier this year we reluctantly came to the decision that our cycling portfolio would be better served with a new owner. It is a brilliant set of market leading brands with a fantastic team and we are very pleased to have found a good home for them at Kelsey Media where we know BikeRadar, Cycling Plus and MBUK will continue to serve the cycling community and enjoy a great future.”
The cycling titles will be led by Managing Director Oswin Grady, who said, “As a keen cyclist myself, I’m excited to have the opportunity to work on these brilliant brands that deliver the very best in cycling content. I’m looking forward to working with our hugely talented team as well as partners across the industry.”
Kelsey Media is an independent, family owned, media business. The company operates a portfolio of media brands spanning print, digital, events, and commerce, including many brands in the auto world. More information: kelsey.co.uk/brands/
