News

Posted October 14, 2025
Dave Adornato.

BOULDER, Colo. (BRAIN) — For our October magazine edition, we asked our State of Retail panel members: What are your challenges with theft and cybersecurity? What measures do you take to address them?

Posted October 14, 2025
UPDATED with Reynolds Cycling offering crash replacement pricing to any customer with wheels manufactured by CSS/Forge+Bond or the brands that sourced rims from the company.

CARBONDALE, Colo. (BRAIN) — Revel Bikes is collaborating with Industry Nine to honor the lifetime warranty on its carbon wheelsets after former manufacturing partner CSS Composites closed earlier this month.

Posted October 13, 2025

It’s one of the most important aspects of brand quality, especially for younger audiences. So why isn’t there more of it in the bike industry?

Posted October 9, 2025
TL;DR: They would add a ton of costs (Also: Get a good customs broker).

(BRAIN) — There are as many ways to calculate Section 232 tariffs on imported steel and aluminum as there are companies importing products containing those common materials. It could be come more important than ever.

Posted October 9, 2025

(VELO) — The Belgian Competition Authority has handed SRAM a win in its dispute with the UCI over a new road-racing rule that would have made some SRAM drivetrains illegal in competition.

Posted October 8, 2025

BOULDER, Colo. (BRAIN) — Trade group PeopleForBikes is calling on its members to respond — quickly — to public requests from the domestic manufacturer Guardian Bikes and an aluminum trade group for steeper tariffs on imported bikes and e-bikes.

Posted October 8, 2025
Lupton-Smith in 2020.

COSTA MESA, Calif. (BRAIN) — Electric Bicycle Co., which assembled and painted custom e-bikes at its California facility, filed for Chapter 7 bankruptcy liquidation last week, listing total liabilities of $6.1 million, including secured claims of $960,000, and assets of $953,000.

Posted October 8, 2025

EL PASO, Texas (BRAIN) — Osprey and Hydro Flask parent company Helen of Troy second-quarter net sales declined 8.9% year-over-year, prompting its new CEO to say a return to growth won't be swift.

Posted October 8, 2025

TAIPEI, Taiwan (BRAIN) — The Taiwan Bicycle Association announced an initiative to have industry suppliers observe human rights following the U.S.

Posted October 8, 2025

RANCHO DOMINGUEZ, Calif. (BRAIN) — The KHS U.S. distribution business will close in early 2026 as its founders, Wen and Susah Hsieh, retire after a half-century running the business. 

Posted October 7, 2025
REI's NYC SoHo location.

SEATTLE (BRAIN) — A week after announcing a strategic plan to employees that would involve difficult decisions to grow sales, REI Co-op said it will close three stores next year, including the New York City SoHo location.

Posted October 7, 2025
Billy Hewes.

BETHESDA, Md. (BRAIN) — President Trump nominated William "Billy" Hewes III to the Consumer Product Safety Commission, replacing Douglas Dziak who recently resigned.

Posted October 6, 2025
"You can be a jerk on any type of bike” — local retailer.

MOAB, Utah (BRAIN) — Last week's announcement by the Bureau of Land Management that it will open 200 miles of mountain bike trails in the Moab area to Class 1 e-bikes has industry folks buzzing with both trepidation and eager anticipation.

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