News

Posted September 15, 2025

TAICHUNG, Taiwan (BRAIN) — Just prior to the opening of the Taichung Bike Week OE event here this week, three of Taiwan’s largest OE bike makers announced that operating revenues had declined in August, with two of them down for the year-to-date.

Posted September 10, 2025
Swrve co-founders Muriel Bartol and Matt Rolletta.

LOS ANGELES (BRAIN) — Swrve announced Wednesday that it has a new owner and will relaunch in 2026 more than a year after the 20-year-old cycling and outdoor apparel brand said it would close.

Posted September 10, 2025

SAN FRANCISCO (BRAIN) — Rad Power has reached a settlement with a man who said his Rad Runner Plus e-bike caused him to fall and sustain injuries and damage property. The case is in the Superior Court of California in San Francisco.

Posted September 9, 2025

PORTLAND, Ore. (BRAIN) — Firsthand Framebuilding, which sells framebuilding supplies including Reynolds steel and titanium tubing, will launch a series of framebuilding classes next year.

Posted September 9, 2025
Brett Thurber & Karen Wiener.

BOULDER, Colo. (BRAIN) — For our September magazine edition, we asked our State of Retail panel members: How much of your square footage is dedicated to apparel, and how strong of a category is it? What are your key challenges and best practices with apparel sales?

Posted September 8, 2025

LEXINGTON, S.C. (BRAIN) — HLC will close its facility here and consolidate operations at its Nevada distribution center while also reducing its number of brands.

Posted September 8, 2025
Another fine mess. Getty image.

As the industry continues its business-as-usual post-COVID death spiral, there is still an opportunity to put a stop to it.

Posted September 8, 2025
Christina Hsu and Jochim Aerts.

TAICHUNG, Taiwan (BRAIN) — Belgian Cycling Factory opened an office here that will focus on sourcing, R&D support, and other facets for its four brands.

Posted September 5, 2025

VIENNA (BRAIN) — Woom announced it had the best six months in its 12-year history with a 41% increase in revenue.

Posted September 5, 2025

CHICAGO (BRAIN) — SRAM will open a new facility in the Varese region of Italy next year. The facility will be home to chainring spider manufacturer Ochain, which SRAM acquired in July.

Posted September 4, 2025

WASHINGTON (BRAIN) — After a decline in Chinese bike imports in June, the industry made a sudden 128% increase in July, likely in a bid to get ahead of a triple-digit tariff that was expected to take effect in early August, but which the Trump administration delayed at the last minute.

Posted September 4, 2025
Getty image of bicycle in India.

WASHINGTON (BRAIN) — The U.S. mass market bike industry began looking to India as a supply source this year, with U.S. bike imports from the country — while still small relative to other major nations — up 98% in value this year through July, according to figures released Thursday.

Posted September 4, 2025

PORTLAND, Ore. (BRAIN) — Backcountry.com has acquired Velotech Inc, the parent of e-commerce retailers BikeTiresDirect, Western Bikeworks, and TriSports. 

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