News

Posted April 8, 2025
Lisa Fleischaker.

BOULDER, Colo. (BRAIN) — For our April magazine edition, we asked our State of Retail panel members: What do you do to earn revenue besides sales and service? What have you tried in the past or plan to implement in the future?

Posted April 8, 2025

MASER, Italy (BRAIN)— Like many Italian cycling brands, Sidi, founded in 1960, struggled with a succession plan in recent years, with its founder entering his 90s and his children in their 60s. The solution came in the form of an even older Italian family company, Italmobiliare.

Posted April 8, 2025

NOTTINGHAM, United Kingdom (BRAIN) — Interactive Strength Inc. has agreed to acquire Wattbike, an indoor stationary bike training platform, in an all-stock transaction.

Posted April 7, 2025

SANTA BARBARA, Calif. (BRAIN) — Stinner Frameworks has quietly become one of the highest-volume framemakers in the U.S., putting out just under 2,000 frames for its own brand and others last year. And the 15-year-old company says it’s ready for more.

Posted April 7, 2025
We missed the 100th column anniversary last month.

How a casual e-mail exchange with BRAIN publisher Marc Sani turned into a decades-long labor of bike industry love

Posted April 7, 2025

BERKELEY, Calif. (BRAIN) — The owners of Wrench Science, the custom bike e-commerce site that closed earlier this winter, are looking to sell its remaining assets, including two custom-built online platforms: one that facilitates online bike sizing and a configurator that lets customers spec custom bikes with compatible parts.

Posted April 4, 2025
Tern GSD photo courtesy of Tern.

If Tern’s shipments don’t arrive from Vietnam before Wednesday, or get diverted, the cargo bike brand will be on the hook for about $1 million — cash — in tariff fees. Until this week, the company had planned on zero.

Posted April 4, 2025
John Harrison.

BEVERLY, Mass. (BRAIN) — Parlee Cycles CEO John Harrison told BRAIN on Friday the brand has halted inventory purchases, the second bike manufacturer to do so since the Trump administration announced new tariffs on Tuesday.

Posted April 4, 2025

(BRAIN) — Cardinal Cycling Group, the owner of the Time bicycle brand, is partnered with Unibike, a Portugal assembly factory, to open a painting and bike assembly factory in the Spartanburg, South Carolina, area this year.

Posted April 3, 2025

(BRAIN) — While the industry is still searching for answers to detailed questions about the tariffs' implementation, Trump's Rose Garden announcement made clear that price increases are inevitable in the bike industry.

Posted April 3, 2025

(BRAIN) — The U.S. imports most of its bikes, along with e-bikes, bike parts and frames and accessories. The new tariffs announced by the Trump administration Wednesday apply to all of the above and more.

Posted April 3, 2025

PORT COQUITLAM, British Columbia (BRAIN) — Two years after announcing that distributor HLC would handle its sales in the U.S., Norco Bicycles said it is resuming direct sales in July.

Posted April 3, 2025

WASHINGTON (BRAIN) — The Trump administration said the $800 de minimis loophole on Chinese imports will end on May 2.

The administration had announced Feb. 3 that it would close the loophole on shipments from China, Mexico and Canada.

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