News

BOULDER, Colo. (BRAIN) — For our April magazine edition, we asked our State of Retail panel members: What do you do to earn revenue besides sales and service? What have you tried in the past or plan to implement in the future?

MASER, Italy (BRAIN)— Like many Italian cycling brands, Sidi, founded in 1960, struggled with a succession plan in recent years, with its founder entering his 90s and his children in their 60s. The solution came in the form of an even older Italian family company, Italmobiliare.

NOTTINGHAM, United Kingdom (BRAIN) — Interactive Strength Inc. has agreed to acquire Wattbike, an indoor stationary bike training platform, in an all-stock transaction.

SANTA BARBARA, Calif. (BRAIN) — Stinner Frameworks has quietly become one of the highest-volume framemakers in the U.S., putting out just under 2,000 frames for its own brand and others last year. And the 15-year-old company says it’s ready for more.

How a casual e-mail exchange with BRAIN publisher Marc Sani turned into a decades-long labor of bike industry love

BERKELEY, Calif. (BRAIN) — The owners of Wrench Science, the custom bike e-commerce site that closed earlier this winter, are looking to sell its remaining assets, including two custom-built online platforms: one that facilitates online bike sizing and a configurator that lets customers spec custom bikes with compatible parts.

If Tern’s shipments don’t arrive from Vietnam before Wednesday, or get diverted, the cargo bike brand will be on the hook for about $1 million — cash — in tariff fees. Until this week, the company had planned on zero.

BEVERLY, Mass. (BRAIN) — Parlee Cycles CEO John Harrison told BRAIN on Friday the brand has halted inventory purchases, the second bike manufacturer to do so since the Trump administration announced new tariffs on Tuesday.
(BRAIN) — Cardinal Cycling Group, the owner of the Time bicycle brand, is partnered with Unibike, a Portugal assembly factory, to open a painting and bike assembly factory in the Spartanburg, South Carolina, area this year.

(BRAIN) — While the industry is still searching for answers to detailed questions about the tariffs' implementation, Trump's Rose Garden announcement made clear that price increases are inevitable in the bike industry.

(BRAIN) — The U.S. imports most of its bikes, along with e-bikes, bike parts and frames and accessories. The new tariffs announced by the Trump administration Wednesday apply to all of the above and more.
PORT COQUITLAM, British Columbia (BRAIN) — Two years after announcing that distributor HLC would handle its sales in the U.S., Norco Bicycles said it is resuming direct sales in July.