News

Posted March 31, 2025

IWATA, Japan (BRAIN) — Yamaha Motor Co. has agreed to buy Brose's e-bike drive unit subsidiary. 

Posted March 28, 2025

TAIPEI, Taiwan (BRAIN) — Giant Bicycles showed off its latest technology at Taipei Cycle show on Wednesday, and despite its small size, it was hard to miss at the Nangang Exhibition Center.

Posted March 27, 2025

SEATTLE (BRAIN) — REI announced Thursday that its retail store will be offering mountain bikes from Rocky Mountain and road and gravel bikes from Van Rysel this year.

Posted March 27, 2025
David Miller, Palo Alto Bicycles, Palo Alto, Calif.

LAS VEGAS (BRAIN) — This is CABDA’s first show in Las Vegas. On a scale of 1 to 10, how do you rate Vegas as a host city for a bicycle trade show?

Posted March 27, 2025

TAIPEI, Taiwan (BRAIN) — When Bob Forgrave read the guidelines of the Taipei Cycle d&i Awards, he knew his Flatbike Pop-Off Pedals had to be a favorite in the Parts and Components category.

Posted March 26, 2025

TUCSON, Ariz. (BRAIN) — A speaker at last week’s Bicycle Leadership Conference declared “uncertainty” the Word of the Year for this industry and others, with much of the prevailing unease related to U.S. tariffs that have taken effect or been threatened. 

Posted March 26, 2025
CABDA West opened Wednesday in Las Vegas. Kathy Haq photo.

LAS VEGAS (BRAIN) — A year after announcing an expanded lineup, Haro is fleshing out its product line with new aluminum-framed full suspension mountain bikes, new e-bikes and other adult models being introduced at CABDA West and Sea Otter next month.

Posted March 26, 2025

TAIPEI, Taiwan (BRAIN) — Gary Fisher's e-bike startup brand Morelle Bikes will debut at the Sea Otter Classic next month, Fisher told BRAIN during the opening day of the Taipei Cycle show.

Posted March 23, 2025

TAIPEI, Taiwan (BRAIN) — Taipei Cycle show begins Wednesday with an estimated 980 exhibitors from 35 countries participating at the Nangang Exhibition Center.

Posted March 20, 2025

OAKLAND, Calif. (BRAIN) — The National Labor Relations Board filed a complaint against REI Co-op on Thursday, finding it broke the law by withholding raises and annual bonuses from workers at the chain's 11 unionized stores.

Posted March 19, 2025
In addition to expanding to Backcountry.com, Competitive Cyclist, Jenson USA, and Contender Bicycles, Scott adds a D2C channel.

SALT LAKE CITY (BRAIN) — After adding a click-and-collect program last month, Scott USA announced Wednesday a direct-to-consumer option, with bikes, accessories, and Syncros products available at four U.S. online retailers.

Posted March 14, 2025

WASHINGTON (BRAIN) — The 25% U.S. tariffs on steel and aluminum that took effect Thursday apply to bicycle chains, some bike cables, perhaps some locks, and a wide variety of hardware and other products that are used in bike shops and by manufacturers.

Posted March 14, 2025
Screenshot of Merida's presentation slides from Thursday's news conference.

TAIPEI, Taiwan (BRAIN) — Taiwanese manufacturer Merida Industry Co., which owns 35% of Specialized Bicycle Company, recorded a non-operating loss of over $100 million related to that investment in 2024, as the U.S. bike brand took a deferred tax loss and write-downs on its retail operations.

Pages