News

How a casual e-mail exchange with BRAIN publisher Marc Sani turned into a decades-long labor of bike industry love

BERKELEY, Calif. (BRAIN) — The owners of Wrench Science, the custom bike e-commerce site that closed earlier this winter, are looking to sell its remaining assets, including two custom-built online platforms: one that facilitates online bike sizing and a configurator that lets customers spec custom bikes with compatible parts.

If Tern’s shipments don’t arrive from Vietnam before Wednesday, or get diverted, the cargo bike brand will be on the hook for about $1 million — cash — in tariff fees. Until this week, the company had planned on zero.

BEVERLY, Mass. (BRAIN) — Parlee Cycles CEO John Harrison told BRAIN on Friday the brand has halted inventory purchases, the second bike manufacturer to do so since the Trump administration announced new tariffs on Tuesday.
(BRAIN) — Cardinal Cycling Group, the owner of the Time bicycle brand, is partnered with Unibike, a Portugal assembly factory, to open a painting and bike assembly factory in the Spartanburg, South Carolina, area this year.

(BRAIN) — While the industry is still searching for answers to detailed questions about the tariffs' implementation, Trump's Rose Garden announcement made clear that price increases are inevitable in the bike industry.

(BRAIN) — The U.S. imports most of its bikes, along with e-bikes, bike parts and frames and accessories. The new tariffs announced by the Trump administration Wednesday apply to all of the above and more.
PORT COQUITLAM, British Columbia (BRAIN) — Two years after announcing that distributor HLC would handle its sales in the U.S., Norco Bicycles said it is resuming direct sales in July.

WASHINGTON (BRAIN) — The Trump administration said the $800 de minimis loophole on Chinese imports will end on May 2.
The administration had announced Feb. 3 that it would close the loophole on shipments from China, Mexico and Canada.

Borealis Founder and CEO Steve Kaczmarek said "responsible planning" is impossible in the current climate.

(BRAIN) — A report by a national nonprofit outdoors organization to quantify the economic impact of U.S. mountain biking tourists estimated that an average of $416 is spent per visit toward lodging, restaurants, and retailers.

TREVIGLIO, Italy (BRAIN) — Alberto Cavaggioni has been named general manager and CEO of Bianchi.