SRAM brings more production to Europe with new Portugal facility

Coimbra, PORTUGAL (BRAIN) — SRAM, which has manufactured chains in Portugal for decades, is moving more production to the country with the opening of a 270,000-square-foot factory here planned for 2028.

The new facility will create more than 500 jobs, in addition to the 300 people SRAM currently employs in Coimbra in its facilities that make chains and assemble TIME Sport pedals and Zipp wheels. The new facility will supply European OE and aftermarket customers and enable production of SRAM's entire component line of more than 7,500 parts, the company said. 

SRAM said the project is part of a broader onshoring strategy and will reduce shipping between Taiwan and Europe, reduce shipping emissions, shorten lead times, simplify OEM operations, and improve day‑to‑day collaboration with bicycle manufacturers.

"The addition of a second full‑product facility strengthens global production and supply‑chain security, while the vertically integrated design supports rapid scaling and deployment of new and inline drivetrain, brake, and suspension technologies," the company said. 

"The Coimbra facility represents a major strategic step for SRAM," said SRAM CEO Ken Lousberg. "Expanding our manufacturing footprint in Europe allows us to work more closely with our European OEM and AM partners, improve sustainability, and operate with greater speed and resilience across our global network."

SRAM will partner with local institutions to support workforce development and community engagement, the company said.

"This is a proud moment for everyone at SRAM Portugal. A second facility here confirms what our team has built over decades — and it means European riders will get more SRAM products faster, with the same quality standards they've come to expect. We're ready to deliver on that," said Isabel Gomes, SRAM's Portugal general manager.

The Coimbra facility is expected to begin phased operations in 2028, with production capacity ramping up through 2032. SRAM chain, TIME pedal, and Zipp wheel assembly will remain in their current separate Coimbra facilities. Coimbra is Portugal's so-called "Bike Valley"— a cluster of about 60 bike companies with facilities in the area.