News

Posted April 3, 2025

(BRAIN) — While the industry is still searching for answers to detailed questions about the tariffs' implementation, Trump's Rose Garden announcement made clear that price increases are inevitable in the bike industry.

Posted April 3, 2025

(BRAIN) — The U.S. imports most of its bikes, along with e-bikes, bike parts and frames and accessories. The new tariffs announced by the Trump administration Wednesday apply to all of the above and more.

Posted April 3, 2025

PORT COQUITLAM, British Columbia (BRAIN) — Two years after announcing that distributor HLC would handle its sales in the U.S., Norco Bicycles said it is resuming direct sales in July.

Posted April 3, 2025

WASHINGTON (BRAIN) — The Trump administration said the $800 de minimis loophole on Chinese imports will end on May 2.

The administration had announced Feb. 3 that it would close the loophole on shipments from China, Mexico and Canada.

Posted April 3, 2025

Borealis Founder and CEO Steve Kaczmarek said "responsible planning" is impossible in the current climate.

Posted April 2, 2025

(BRAIN) — A report by a national nonprofit outdoors organization to quantify the economic impact of U.S. mountain biking tourists estimated that an average of $416 is spent per visit toward lodging, restaurants, and retailers.

Posted April 2, 2025

TREVIGLIO, Italy (BRAIN) — Alberto Cavaggioni has been named general manager and CEO of Bianchi.

Posted April 2, 2025
A scene from the 2018 Interbike in Reno.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Despite surveys and many conversations with industry stakeholders, Emerald Expositions has not made a decision about bringing back the Interbike trade show in the near future, the company told BRAIN.

Posted April 1, 2025

CHICAGO (BRAIN) — SRAM said it has hired outside specialists to investigate an IT systems outage that caused the company to shut down its wholesale ordering system and other systems last month. 

Posted April 1, 2025
John Neugent

SAN LUIS OBISPO, Calif. (BRAIN) — Longtime industry member John Neugent died recently at age 76. Neugent worked for Service Cycle, led Sachs USA and worked with several other brands before opening his own consumer-direct wheel brand, Neuvation, in about 2004. 

Posted March 31, 2025

IWATA, Japan (BRAIN) — Yamaha Motor Co. has agreed to buy Brose's e-bike drive unit subsidiary. 

Posted March 28, 2025

TAIPEI, Taiwan (BRAIN) — Giant Bicycles showed off its latest technology at Taipei Cycle show on Wednesday, and despite its small size, it was hard to miss at the Nangang Exhibition Center.

Posted March 27, 2025

SEATTLE (BRAIN) — REI announced Thursday that its retail store will be offering mountain bikes from Rocky Mountain and road and gravel bikes from Van Rysel this year.

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