News

Posted October 6, 2025
"You can be a jerk on any type of bike” — local retailer.

MOAB, Utah (BRAIN) — Last week's announcement by the Bureau of Land Management that it will open 200 miles of mountain bike trails in the Moab area to Class 1 e-bikes has industry folks buzzing with both trepidation and eager anticipation.

Posted October 3, 2025

MADISON, Wis. (BRAIN) — Pacific Cycle had another round of layoffs last month, with former employees relaying the news on their LinkedIn accounts and one telling BRAIN that tariffs and marketplace changes were the reason.

Posted October 3, 2025

TAIPEI, Taiwan (BRAIN) — Merida Industries, the second largest bike maker in Taiwan after Giant Group, has adopted a zero-fee policy for its migrant workers following the U.S. Customs and Border Protection move to block imports from Giant over forced-labor allegations. 

Posted October 2, 2025
UPDATED: Suunto also suing Garmin in a separate case
Garmin released computers with Strava Live Segments in 2015.

DENVER (BRAIN) — Strava and Suunto are each suing Garmin for patent infringement.

Strava is suing the GPS brand in a Colorado court, saying Garmin's segments and leaderboards features violate a patent licensing agreement the two companies reached in 2015.

Posted October 2, 2025

MINNEAPOLIS (BRAIN) — Emerald, the owner of the Outdoor Retailer trade show, announced Thursday that the event will be next held in Minneapolis in August 2026, instead of in Salt Lake City in June as planned.

Posted October 2, 2025
Danish journalist reports that Merida has pledged to enact a 'zero-fee' policy that goes beyond Giant's.

TAICHUNG, Taiwan (BRAIN) — Giant Group said it "formally engaged" with U.S. Customs and Border Protection on Monday through its U.S.

Posted October 1, 2025
Wayne D. Gray

KHS's vice president shares history and his thoughts on the current market.

Posted October 1, 2025

GUNNISON, Utah (BRAIN) — CSS Composites, one of only a few carbon rim manufacturers based in the U.S., is closing and liquidating assets for its creditors.

Posted October 1, 2025

WASHINGTON (BRAIN) — National Park Service and Bureau of Land Management open spaces mostly will remain accessible to the public during the government shutdown that began at midnight Wednesday. Officials updated contingency plans for both agencies.

Posted September 30, 2025
Mary Beth Laughton.

SEATTLE (BRAIN) — REI Co-op CEO Mary Beth Laughton shared a three-year strategic plan with employees, saying the company will have to make difficult decisions to grow sales and build customer trust.

Posted September 29, 2025
Some Fuell Folld models that were auctioned.

WAUWATOSA, Wis. (BRAIN) — An auction of the remaining assets of an e-bike and e-motorcycle brand founded by motorcycle innovator Erik Buell raised about $170,000, which will make a small dent in the nearly $7 million the company owed to secured and unsecured creditors.

Posted September 29, 2025

MOAB, Utah (BRAIN) — Despite the possibility of a government shutdown beginning Wednesday, at least one longtime event held on federal lands will go on as planned.

Posted September 29, 2025

LOS ANGELES (BRAIN) — A paraplegic man is suing a bike shop owner here because he says the business did not have a required ramp to enter the store. Angel Garcia filed the lawsuit in U.S. District Court Central District of California against Martin Villarruel, owner of Martin Bicycle Shop Corp., on Thursday.

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