SANTA MONICA, Calif. (BRAIN) — X-Lab framesets will be available for the first time by the end of the month to its 300-plus U.S. retailers after many have been asking the upstart Chinese brand for that option.
The RT9 ($3,499), AD9 ($2,999), and GT8 ($1,999) framesets in all sizes are scheduled to arrive at the Port of Long Beach later this month, with retailers receiving them in September, said Global Marketing Head Patrick Pan on Tuesday. He added that retailers have said they would generate "great" revenue opportunities by building complete bikes with them.
Pan said retailers will not be held to any minimum orders, and the margins would be at least industry average if not better. "Certainly, there are two ways to size that equation," Pan said. "You can get really, really incredible margins, or you can just make sure they keep selling bikes. So we're focusing a little bit more on the latter."
While primarily focused on retailer sales, X-Lab framesets will be available eventually directly to consumers after retailer orders are placed, likely by the fall, Pan said.
XDS factory is X-Lab's parent company and is a large OEM manufacturer, making about eight million bikes a year.
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RT9
