For the Record

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Posted October 6, 2025

The Hague, 2 October 2025 – BBB Cycling announces the appointment of HLC (Hawley-Lambert Company) as its exclusive Canadian distributor.

Posted October 3, 2025

HydraPak, the manufacturer of hydration products for the active outdoor market, named Aaron Brown as VP of Sales.

Posted October 3, 2025

Funding Award Marks Pivotal Milestone for Youth Programming and Trail Access in Rural Georgia Communities

Posted October 2, 2025

Ventura, CA – October 1, 2025 – ZEITBIKE USA, a bicycle & parts distributor with more than a decade of experience in the U.S. cycling market, is proud to announce the addition of LOOP, an innovative UK-based brand, to its exclusive portfolio.

Posted October 2, 2025

Ass Savers AB—the company behind the eponymous Swedish fender brand Ass Savers—is now officially known as Paraply AB.

Meaning "umbrella" in the team's native language, this name change comes after a decade of keeping cyclists dry under a more descriptive moniker.

Posted October 2, 2025

Life Time Big Sugar Classic, Team USA events, Square 2 Square anchor a month of world-class races, community rides, and family-friendly cycling events 

Posted October 2, 2025

Former Under Armour Director of Sales will lead HydraPak’s Global Sales Strategy

Posted October 2, 2025
A groundbreaking collaboration weaves together the power of outdoor media and world-class hospitality, bringing curated guest experiences to the newly announced Marriott Bonvoy Outdoors
Posted October 1, 2025

(Atlanta, GA) – Wahoo Fitness, the leading fitness technology company for endurance athletes, announces a new partnership with science-backed sports nutrition brand Momentous. 

Posted October 1, 2025

The event for emerging outdoor leaders delivers 79 NPS score in debut year, attracts founders of Mountain Hardwear, GCI Outdoor, LifeStraw, and other leading brands

Posted October 1, 2025

Strategic hire accelerates momentum for flexible carbon fiber leader.

Posted October 1, 2025

Elite Fitters Embrace AiRO’s Wind Tunnel-Level Precision to Redefine Bike Fit Performance

Posted September 30, 2025

A Quarter Century of Innovation and U.S. Manufacturing

Posted September 30, 2025
After a successful year piloting programming in 2024, the organisation plans full-scale operations

Canberra, ACT, September 30, 2025 — The National Interscholastic Cycling Association (NICA), a U.S.-based youth development mountain biking organization, is officially launching its first international programming in Australia with team formation beginning in November.

Posted September 30, 2025

The following is a message from REI Board of Directors Chair Chris Carr:

To my fellow co-op members,

Posted September 29, 2025

25th September 2025 – Hastings, UK: Following a rigorous independent audit of its eBike safety testing, quality processes, policies and legal compliance, Whyte Bikes Ltd.

Posted September 29, 2025

BESPOKED, Europe’s leading handmade bicycle show, returns to Dresden, 10–12 October 2025, bringing together over 150+ exhibitors [

Posted September 29, 2025
Annual study provides critical data for retailers and suppliers to navigate the evolving bicycle retail landscape

Irvine, CA- Sept 24, 2025– The National Bicycle Dealers Association (NBDA) today announced the launch of its 2025 Specialty Bicycle Retailer Survey, a comprehensive industry study designed to provide foundational data for understanding market trends, operational benchmarks, and growth opportunities across the specia

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