For the Record

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.
Posted April 6, 2026

TUCSON (BRAIN) — Following his January 1 acquisition of The Bike Shop List from Christopher Georger, industry veteran Michael Forte has expanded his reach and will enhance his offering of industry services under the Wheel House Strategies brand.

Posted April 6, 2026

Melbourne, Australia – 1th of April 2026 – Knog announces two new distribution partnerships with BTI and QBP in the United States, and a new distribution partner with Live To Play Sports in Canada, effective immediately.

Posted April 6, 2026
June 9-11, 2026 | Bentonville, AR
Tickets are on sale now – Space is limited to 200 attendees!

The National Bicycle Dealers Association (NBDA) today announced the agenda for the 2026 NBDA Retailer Summit Central, taking place June 9–11, 2026 in Bentonville, Arkansas.

Posted April 3, 2026

New resources and expert guidance help riders maximize impact and make participation more accessible

Posted April 2, 2026

Industry-leading smart communication technology to be seamlessly integrated across Pedego’s 100+ U.S. dealer locations and the Pedego.com website.

Posted April 2, 2026

Italian cycling icon brings race-proven innovation to American riders through strategic distribution alliance

Posted April 1, 2026

The world's first DJI Avinox-specific light system delivering 3600 lumens, and a dedicated motor-powered solution for every major e-bike platform

Posted April 1, 2026

Briançon, France — Prestacycle, a leading innovator in high-performance cycling tools and inflation systems, is proud to announce the opening of its new European HQ and Distribution in Briançon, France.

Posted March 31, 2026

The time has come, I’m excited to share that I’m starting new partnerships with Bosch eBike Systems and Santa Cruz Bicycles as an ambassador and key opinion leader (KOL).

Posted March 31, 2026

London, UK – 31st March– Global protection brand, D3O, today announces the appointment of Matthieu Bazil as Chief Executive Officer, effective 1 April 2026, following the retirement of incumbent CEO Stuart Sawyer.

Posted March 30, 2026

Festival returns to Monterey in two weeks with the largest number of industry leaders set to attend

Posted March 30, 2026

Scott, a leading manufacturer of premium, innovative bike equipment and sporting goods, today announced the appointment of Hsuan Boon Tan as co‑CEO, serving alongside existing co‑CEO Pascal Ducrot. Hsuan Boon Tan will be based at the company's global headquarters in Switzerland.

Posted March 30, 2026

Industry leaders converge in Taiwan to showcase AI-driven technology, the evolution of e-mobility, and the future of green urban transit

Posted March 27, 2026

26th March 2026, Hanover, Germany: Continental Tires announces a three-year sponsorship with the world's premier off-road cycling series—the Life Time Grand Prix. The sponsorship sees Continental named as the Official Gravel and Mountain Bike Tire of the series through 2028.

Posted March 27, 2026

84% of cycling enthusiasts rode as children, proving the importance of initiatives to get kids active and out on bikes

Posted March 25, 2026

Paris, France – AI-powered training and coaching platform Vekta has announced the appointment of Chris Froome as Chief Innovation Officer - a hands-on role that will see him directly involved in product and brand development as the team set sights on becoming the most advanced, athlete-centred performance platform i

Posted March 25, 2026

Four defining highlights, including Green Forward, Motion Vision, Industry Forum, and d&i Awards, anchor the show and drive the industry forward

Posted March 25, 2026

Ahead of the Country's 250th Anniversary, Multigenerational Family Travel Fuels Demand for National Park Adventures

Posted March 24, 2026

Las Vegas, NV – March 23, 2026 — The National Bicycle Dealers Association (NBDA) proudly celebrates the incredible success of the second annual Retailer Summit West, held March 16–17, 2026, in Las Vegas, Nevada.

Posted March 20, 2026

The bicycle industry's most pressing policy and regulatory challenges took focus on the final day of the 2026 Bicycle Leadership Conference (BLC) in Dana Point, California, as business leaders addressed the evolving tariff landscape and growing scrutiny surrounding high-powered electric motorbikes.

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