For the Record

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.
Posted March 10, 2025

After a successful first six months, SHIFT expands its remit with Wahoo, leveraging its category know-how, deep media expertise, and Google Premier Partner status, to enhance Wahoo's competitive edge and drive awareness, engagement and growth for its expanding product lineup

Posted March 10, 2025

 Portland, OR 3/10/2025 – Ruckus Composites and Ruckus Aerospace are kicking off the new year with major technology upgrades, expanding our precision machining, measurement, and ultrasound inspection capabilities.

Posted March 10, 2025

Vancouver, BC - March 5th, 2025 - Teifi Digital, a close Shopify Plus Partner, is proud to announce the launch of WorkMate, the essential Shopify extension built to empower bike retailers.

Posted March 10, 2025

Greenville, SC – Boyd Cycling, a leading innovator in high-performance bicycle wheels, is ramping up U.S. production of carbon fiber and alloy rims.

Posted March 7, 2025

Bringing speed, expertise and a passion for progress, Otto partners with PEARL iZUMi to shape the future of off-road cycling

Posted March 5, 2025

2025 Bicycle Leadership Conference Sessions Announced

Posted March 4, 2025

Irvine, CA (February 28, 2025) – Bicycle retailers looking to strengthen their businesses in 2025 found valuable insights at the NBDA P2 Workshops held at CABDA East and CABDA Midwest.

Posted March 4, 2025

Temecula, Calif, March 4, 2025 – Today, INTENSE announced the implementation of a new and unique independent bicycle dealer (IBD) focused program designed to maximize dealer retail velocity and profitability for US based retailers.

Posted March 4, 2025

Starting in July 2025, e-bike riders in Canada will be able to rent batteries for their bikes. This new service helps riders who want to fly with their e-bike. It removes the hassle of transporting or buying extra batteries.

Posted March 3, 2025
Bringing three decades of global brand, category, and product management experience

7mesh, the Canadian technical apparel brand known for pushing the boundaries of cycling and outdoor performance gear, is excited to announce the addition of Thomas Weiss as Strategy Consultant for Europe, with a primary focus on the GAS (Germany, Austria, Switzerland) region.

Posted February 25, 2025

PeopleForBikes, with generous support from REI Co-op, is proud to announce the launch of the Recreational Bicycling Access Tool, a first-of-its-kind resource designed to evaluate the accessibility, quality, and connectivity of recreational biking facilities across the United States.

Posted February 25, 2025

Investing in staff to elevate performance and industry positioning

Posted February 25, 2025
This bicycle insurance partnership aims to transform our riders from feeling like a zero with large debts to being their hero in the event of a cycling accident or bike theft.

February 25, 2025 / San Diego, CA – The iconic Belgian Waffle Ride (BWR) series, renowned for its legendary "unroad" challenges, has extended its successful partnership with BikeInsure, the Official Bike Insurance provider of Belgian Waffle Ride through 2026.

Posted February 19, 2025

Charlotte, NC – Blaupunkt Americas is proud to announce an exciting new partnership with Pedego Electric Bikes, a leading retailer of premium electric bicycles.

Posted February 19, 2025

Investing In Biking Pays Off

Posted February 19, 2025

The new administration has implemented thousands of staffing cuts across land management agencies, which will hurt outdoor recreation access.

Posted February 19, 2025
Kimpex, the Premier Powersports Distributor in Canada, to Service Network of More than 2,300 Dealers with GoPro Products

SAN MATEO, Calif., Feb. 13, 2025 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ: GPRO) announced a new distribution partnership with Kimpex Powersports in Canada to sell GoPro products through one of the largest powersports sales networks in the region.

Posted February 19, 2025
Bob Thompson

Sumner, Washington State

JBI has announced the retirement of long-time Seattle and Western Washington outside sales representative Bob Thompson.

Posted February 19, 2025

Schaumburg, IL – February 13, 2025 – The 10th anniversary of the CABDA Midwest show was marked by a special moment of recognition for CABDA Show Director Jim Kersten, who was honored for his unwavering dedication to organizing one of the industry's most impactful trade shows.

Posted February 18, 2025

February 10, 2025 – Vista, CA – Pedego Electric Bikes, a pioneering force in the electric bike industry renowned for its commitment to quality and customer satisfaction is pleased to announce a strategic partnership with Troxus, a dynamic and innovative e-bike manufacturer.

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