For the Record

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.
Posted June 22, 2026
Real-world claims experience from IMBA members highlights why theft protection remains an important consideration for mountain bike and electric mountain bike owners.

Boulder, CO — June 23, 2026 — Since becoming the Official Bike Insurance Partner of IMBA in 2023, BikeInsure has helped protect mountain bikes and electric mountain bikes across the United States by enabling owners to offset financial risk ass

Posted June 19, 2026

Less than one year after launch, AiRO's approved fitter network continues to expand as global interest grows

Posted June 19, 2026

Baar  – SGS, the world's leading testing, inspection and certification company, will offer Eurobike 2026 attendees a free, limited-time PFAS testing program, helping raise awareness of hazardous substances while supporting a charitable initiative.

Posted June 19, 2026

NIJMEGEN – OEM suppliers from the international bicycle industry can now officially register for the first edition of CycleExpo, which is scheduled to take place next year from October 6 to 8, 2027.

Posted June 19, 2026

NBDA Retailer Summit Central Brings Retailers, Suppliers, Advocates, and Industry Partners Together for Three Days of Learning, Connection, and Action

Posted June 18, 2026

More People Have Access to Bike Share Thanks to This 12-Year Partnership

Posted June 18, 2026

New resource aims to advance the understanding and improvements in flex, one of footwear's least engineered properties.

Posted June 17, 2026

AMES, Iowa — Traffic Distribution USA Inc. (Traffic USA) officially opens its U.S. distribution operations on June 17th, 2026. Inventory is available from its warehouse in Ames, Iowa, allowing Traffic USA to supply authorized retailers and accept orders across its brand portfolio.

Posted June 16, 2026

Sold-out event returns with one-day ride and race format, new courses, a stacked pro field and expanded weekend programming

Posted June 16, 2026
Dragonspine Cycling and BikeInsure share two years of real-world claims results from cyclists riding high-value performance bicycles.

CHICAGO, IL — June 16, 2026 — Most partnership announcements focus on promises. This one is backed by two years of real claims outcomes.

Posted June 16, 2026

Pedego customers can now protect their electric bikes with insurance built specifically for the way they ride.

Posted June 15, 2026

Supporting the unofficial ‘fourth Grand Tour’, and further cementing BMC’s commitment to the forefront of performance and racing pedigree.

Posted June 15, 2026

BENTONVILLE, Ark. (June 10, 2026) — PeopleForBikes welcomed leaders from across the bike industry and beyond to Bentonville, Arkansas, on June 10 for the inaugural PeopleForBikes Investor Summit, a new gathering designed to strengthen connections, share ideas, and explore opportunities to shape what

Posted June 12, 2026

Huffy Parent Company Relocates Canadian HQ to Accommodate Future Growth

Posted June 11, 2026

LOS ANGELES, June 11, 2026 -- X-LAB, the in-house performance brand of the world's largest bike maker XDS, today announced it is launching with Sports Basement, the California-based outdoor retailer known for its community-first culture, service expertise, and deep local customer loyalty.

Posted June 10, 2026

Minneapolis, MN – 6/10/2026 – ERIK'S Bike Board & Ski, the largest independent bicycle retailer in the United States, is excited to announce the opening of a new retail location in

Posted June 9, 2026

Pedersöre, Finland – 9.6.2026 Herrmans Bike Components Ltd strengthens its commercial organisation with the appointment of François Joly as Sales & Marketing Director.

Posted June 9, 2026
Learn what homeowners insurance excludes, how standalone eBike insurance works, and which coverage features matter most as electric bike theft climbs in 2026.

WASHINGTON, D.C.

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