For the Record

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.
Posted June 2, 2026
Magnetic simplicity meets everyday functionality in FIDLOCK’s latest Award-winning innovation

Hanover, Germany, 5/21/2026 — FIDLOCK continues to prove that innovation can make everyday products smarter, easier, and more intuitive.

Posted June 2, 2026

STOCKHOLM, Sweden - May 22, 2026 - Twiceme Technology, a company building the digital safety standard for jobsites and adventures, announced today the integration of its digital safety platform, anchored by its Medical ID feature, into four best-selling SMITH cycling helmet models:

Posted June 2, 2026
Victory comes days after historic worker-led boycott turns away thousands of REI customers across 30 states

SAN DIEGO, CALIF. – Today, the REI Union announced that workers at REI's San Diego store voted to join the United Food and Commercial Workers Union (UFCW) Local 135.

Posted June 2, 2026
2025 Scholar - Bee from Gutter Bikes at BESPOKED Dresden 25 - Photo Credit - Alexej Fedorov

For the fourth year running, BESPOKED and SRAM are continuing the Inclusivity Scholarship - supporting framebuilders across the UK and Europe and helping
create more opportunities within cycling and framebuilding.

Posted June 2, 2026
New AI educational experience helps cyclists instantly understand bicycle and e-bike insurance coverage, theft protection, racing, claims, and more.

WASHINGTON, DC — June 1, 2026 — BikeInsure today announced the launch of Buzzy™ — the Bike Insurance Advisor, an AI-powered educational experience designed to help cyclists better understand bicycle and e-bike insurance coverage before and after enrollment.

Posted June 2, 2026

 Planned leadership transition reflects a longterm investment in Kona 3.0 and the brand’s future.

Posted June 2, 2026
New firmware updates enable native sensor integration with CORE, FLOWBIO, Tymewear and hDrop - bringing elite-level metrics directly to riders’ screens.

Atlanta, GA (Tuesday 2nd June 2026) – Wahoo Fitness, the leading enduranceathlete fitness technology company, has unveiled a series of innovative sensor integrations for its ELEMNT bike computers.  This update sees native integrations with not one, but four next-generation sensors, ensuring riders have acc

Posted May 29, 2026

Foothill Ranch, Calif. (May 27, 2026) – Bosch eBike Systems is headed to Northwest Arkansas next month as the title sponsor of a brand-new 2026 Bike Fest event: Bosch Hill Climb Challenge.

Posted May 26, 2026

The PeopleForBikes Coalition Board of Directors, composed of the bicycle industry’s top leaders, met in Bentonville, Arkansas, for their semi-annual gathering from May 18–20. 

Posted May 19, 2026

Retailer continues to expand its national footprint while remaining invested in local communities

Posted May 18, 2026

BENTONVILLE, Ark, May 18, 2026 – SGS, the world's leading testing, inspection and certification company, opens its new Bicycle, eMobility and Transit Packaging Testing Laboratory in Bentonville, Arkansas – expanding its global network and strengthening support for manufacturers serving North American and internation

Posted May 17, 2026

In mountain biking, power is often misunderstood. For some, higher motor output raises concerns about safety, trail impact, or component wear. For Avinox, power is not about excess, but about possibility.

Posted May 15, 2026
Admission Is Free for All Speciality Bicycle Retailers — July 29–30, 2026 · Maury Young Arts Centre, Whistler, BC

WHISTLER, BC — May 2026 — The National Bicycle Dealers Association (NBDA) today announced the release of the full agenda for the NBDA Retailer Summit Canada, taking place July 29–30, 2026, at the Maury Young Arts Centre in Wh

Posted May 15, 2026
Tapping Industry Veterans, SUPER73® Strengthens its Sales Organization By Hiring Todd Schmidt as Director of Global Sales and Seth Holmes as Wholesale Manager to Scale its Global Dealer Network

IRVINE, CALIF, MAY 14, 2026 –

Posted May 15, 2026

Troxus Mobility Expands into Canada; Partners with Trailhead Axis Group to Support Independent Bicycle Dealer Network

Posted May 15, 2026

SRAM is pleased to announce several leadership transitions within its global sales team.

These changes reflect the company's ongoing growth and its continued commitment to customer needs, market‑leading product innovation, and targeted marketing that inspires riders worldwide.

Posted May 15, 2026

Memphis, TN — May 2026 — Victory Bicycle Studio, the Memphis-based premium bicycle retailer, today announced the appointment of Roy Lazarus as Head of eCommerce, further strengthening the company's leadership team as it continues to scale its eCommerce operations nationwide.

Posted May 14, 2026

Join Giant Group, Zwift and World Bicycle Relief to celebrate cycling May 11-17

Posted May 13, 2026

Freeride standouts Hannah Bergemann, Carson Storch, and Georgia Astle headline the outdoor retailer’s inaugural mountain bike roster

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