For the Record

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.
Posted April 15, 2026

POOLE - Muc-Off has extended its partnership with LifeTime Events, continuing a shared commitment to delivering world-class cycling experiences and supporting riders at every level of the sport.

Posted April 14, 2026

GRAND RAPIDS, Mich. —  Independent retail store owners looking for practical strategies to grow their businesses will gather June 16–17 for the Retail Success Summit 2026, one of the most comprehensive, longest-running educational conferences dedicated exclusively to independent retail.

Posted April 11, 2026

Supercross BMX is proud to announce the signing of Tommy Zula to the factory team. Tommy is one of the most dynamic and versatile riders in the world today, and this is a partnership we’ve been looking forward to making official for a long time.

Posted April 11, 2026

Three days. Two wheels. One epic outdoor expo.

Oct. 30 – Nov. 1, 2026

Southern California is the Heart of Cycling Culture…and it’s screaming for a tradeshow.

Posted April 11, 2026

Magura USA is pleased to announce the addition of Nick Simcik to our team as Regional Sales Manager.  With his extensive background in sales and customer service, Nick brings a wealth of expertise and knowledge that will undoubtedly enhance our company’s success.

Posted April 11, 2026

Leading Bikefitting Innovator to Distribute AiRO Across Germany, Austria, Switzerland, and the Benelux Region

Posted April 11, 2026

BOULDER, Colo. (March 30, 2026) — The International Mountain Bicycling Association (IMBA) announces the next round of 2026 Trail Accelerator Grant (TAG) opportunities.

Posted April 10, 2026

Micromobility Connect, a leader in E-bike technician training and dealer support systems, has partnered with Landry’s Bicycles, an eight-location retailer based in Massachusetts, to implement a structured, systemized approach to E-bike service across all locations.

Posted April 10, 2026

Reid, the Australian-born bike brand headquartered in Poole, UK, is proud to announce the appointment of Ben Tabor as its new Head of Quality & Compliance.

Posted April 8, 2026

SHANGHAI, CHINA, Feb. X, 2026, PRNewswire/-- China International Bicycle Fair 2026 (China Cycle 2026) is expected to open May 5–8, 2026 at the Shanghai New International Expo Centre (SNIEC).

Posted April 8, 2026
USA Cycling strengthens Sports Performance staff support through 2028 and beyond.

COLORADO SPRINGS, Colo. – April 8, 2026 – USA Cycling is pleased to announce a series of staffing updates within its Sports Performance department as the organization invests and builds toward the Los Angeles 2028 Olympic and Paralympic Games.

Posted April 8, 2026
Scott Mellin.

London: Rapha today announces the appointment of Scott Mellin to its board of directors. He brings three decades of brand-building, product innovation, and cultural marketing expertise from some of the most iconic names in outdoor and performance sport, including The North Face and Salomon.

Posted April 8, 2026

Leamington Spa, UK. 8 April 2026. British security brand Hiplok has appointed TCK Sports Group as its bicycle distributor for the Benelux.

The move strengthens Hiplok's presence in Europe, with TCK supporting distribution across independent retailers and key accounts.

Posted April 6, 2026

New partnership marks a major milestone in cycling retail and expands access for riders across the U.S.

Posted April 6, 2026

Golden, Colorado-based mountain bike brand adds a seasoned industry veteran to lead sales and oversee day-to-day site operations

Posted April 6, 2026

Sold Secure Diamond tested smart security sets a new benchmark for the U.S. bicycle market

Posted April 6, 2026

Outcome follows coordinated industry advocacy led by PeopleForBikes and its members

Posted April 6, 2026

TUCSON (BRAIN) — Following his January 1 acquisition of The Bike Shop List from Christopher Georger, industry veteran Michael Forte has expanded his reach and will enhance his offering of industry services under the Wheel House Strategies brand.

Posted April 6, 2026

Melbourne, Australia – 1th of April 2026 – Knog announces two new distribution partnerships with BTI and QBP in the United States, and a new distribution partner with Live To Play Sports in Canada, effective immediately.

Posted April 6, 2026
June 9-11, 2026 | Bentonville, AR
Tickets are on sale now – Space is limited to 200 attendees!

The National Bicycle Dealers Association (NBDA) today announced the agenda for the 2026 NBDA Retailer Summit Central, taking place June 9–11, 2026 in Bentonville, Arkansas.

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