For the Record

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.
Posted January 12, 2026

Following an overwhelming response of international interest, BESPOKED has today confirmed the dates and venue for its debut Japanese edition, BESPOKED Osaka 2026.

Posted January 12, 2026

Seattle, WA — Cascade Bicycle Studio (CBS), a Seattle-based custom bicycle studio built on a fit-first, expert-led, and highly consultative approach focused on the person, announced that it has acquired Ambedo, a hybrid custom bicycle con

Posted January 9, 2026

Petaluma, Calif. — White Industries, the California-based manufacturer of precision bicycle components, is pleased to announce the new hire of Heather McFadden as Director of Global Marketing.

Posted January 9, 2026

Calgary, AB — The TransRockies Race Series, one of North America’s most trusted names in endurance event production, is expanding its cycling footprint with three new marquee U.S. events and an elevated calendar for 2026.

Posted January 9, 2026

Orlando, FL — Catrike, a leading U.S. manufacturer of premium recumbent trikes, has appointed Mark Egeland as Chief Executive Officer.

Posted January 8, 2026

Los Angeles, CA – [1/5/2026] – Retrospec, the outdoor lifestyle brand dedicated to making adventure accessible to everyone, is pleased to announce the appointment of Scott Lampe as its new Chief Operating Officer, effective January 2026.

Posted January 8, 2026

Colorado, USA — January 5, 2026 — Commencal is introducing new B2B terms to expand its dealer network across North America and strengthen access to bikes, service, and support.

Posted January 7, 2026

Walnut, CA — [Jan. 2, 2026] — Pacific Glory Worldwide LTD (PGW) has appointed Jim Marshall as U.S. Sales Manager, effective immediately. Marshall will lead PGW’s U.S.

Posted January 7, 2026

SQUAMISH, BC – January 6, 2026

OneUp Components, the Canadian brand known for its innovative products and great customer service, announced a major step for dealers in the United States with the introduction of a dedicated, multi-region sales representative force.

Posted January 7, 2026
Burnside expands her portfolio to lead the agency's largest department - combining PR, social media and influencer activation

Wednesday 7th January 2026 - Bath, UK: SHIFT Active Media has announced Rachael Burnside in the newly combined role of Head of PR and Social.

Posted December 30, 2025
New data highlights financial pressures, margin concerns, and the critical path forward for Specialty Retailers

Irvine, CA — The National Bicycle Dealers Association (NBDA) today announced the release of the 2025 NBDA Specialty Bicycle Retail Channel Report, a comprehensive analysis of the Specialty Bicycle Retail landscape built on data collected through the NBDA's annual industry survey.

Posted December 29, 2025

Irvine, CA (December 15, 2025) – The NBDA P2: Profitability Project is a structured peer-learning and business-improvement program run by the National Bicycle Dealers Association (NBDA).

Posted December 29, 2025

Irvine, CA (December 18, 2025) – For over a decade, the National Bicycle Dealers Association (NBDA) P2 Program has transformed the financial performance of non-competing Specialty Bicycle Retailers in a peer-to-peer driven environment.

Posted December 23, 2025

Leamington Spa, UK. 23 December 2025. Hiplok, the UK's premier bicycle and motorcycle security brand, has appointed Coast 2 Coast as a new distributor for its bicycle lock and storage line-up in the United States.

Posted December 22, 2025

(Santa Fe, NM – Dec 17, 2025) — Leading technical products supplier BTI is excited to announce several important leadership additions and territory expansions, featuring both new faces and familiar industry names.

Posted December 17, 2025

PeopleForBikes, the trade association for the U.S. bicycle industry, is developing a new premium data platform to deliver faster, more transparent market intelligence and help retailers, brands, and suppliers make smarter business decisions.

Posted December 17, 2025

 To Launch Advanced E-Bike Technical Training Program for Pedego Stores Nationwide

Posted December 17, 2025

Classified is launching its new B2B Portal in selected markets, including the USA, the UK, and France, marking a new step in how we support our professional network.

Posted December 17, 2025

 To Offer Enhanced Dealer Margins, and Avoid Tariff & Inflation-Driven Price Increases

Posted December 16, 2025

Traffic Distribution strengthens BMX portfolio and distribution rights across Europe

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