For the Record

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.
Posted February 16, 2024

BOULDER, COLO. (February 14, 2024) — As the bike industry continues to evolve, PeopleForBikes is proud to announce a new initiative extending access to its market research and reports beyond its membership base.

Posted February 14, 2024

Emporia, KS –– February 14, 2024 –– Today, the Gravel Cycling Hall of Fame has unveiled its 2024 inductees. This year's class includes Jay Petervary, Linda Guerrette, Selene Yeager, and Nick Legan.

Posted February 13, 2024

Beeline Connect Releases Streamlined Warranty Process To Better Support Retailers With Launch Partners Aventon, Priority and Rad Power Bikes

Posted February 12, 2024

FasCat Coaching Develops the First AI Technology to Coach Endurance Athletes Using Workout and Wearable Data

Posted February 8, 2024
Program Entry Period is February 5 – February 15th, 2024

Irvine,CA, February 3, 2024 – The National Bicycle Dealers Association (NBDA) is excited to announce the launch of the 

Posted February 7, 2024

Outdoor Prolink and its members donate $77,000 in 2023, building upon their legacy of community giving and non-profit collaboration

Outdoor Industry professionals rally with Outdoor Prolink in a cooperative effort to support charitable causes

Posted February 6, 2024

Early-Bird Festival Tickets and VIP Packages on Sale on Thursday, February 8

Posted February 6, 2024
Nikki Hawyes.

London, 5th February 2024 – Whyte Bikes Ltd (“Whyte”, “Whyte Bikes”), the premium, award-winning UK bike brand, announced today that Nikki Hawyes, formerly from Cannondale, will take up the role as the new CEO, replacing Ed Culley, who departs for a new role.

Posted February 5, 2024

Hayes Bicycle Group is pleased to announce that it has appointed Ison Distribution to distribute Hayes Disc Brakes in the UK market.

Posted February 5, 2024

Montreal, QC: Wolf Tooth Components has signed an exclusive multi-year distribution agreement with Outdoor Gear Canada (OGC) for the Canadian market.

Posted February 5, 2024

Are Collectives the New Privateer Programs in Gravel Racing? 

Felt UN1TD launched this week, uniting the talents of gravel racers Dylan Johnson, Danni Shrosbree and Adam Roberge under one banner. 

Posted February 2, 2024

Bike Clubs from around the country joined together to discuss growing culture and diversity in cycling, sharing information, and fostering access.

Posted February 2, 2024
Christoph Lindlein.

Oberwangen, Switzerland (1 February 2024)—Stromer, pioneers of Swiss e-bike technology, is pleased to announce three new additions to its leadership team.

Posted February 1, 2024

Winter Springs, FL – As the popularity of ebikes continues to surge, there is an opportunity for riders to fully harness the potential of these powerful vehicles. There is also a need to address growing concerns about rider behavior and safety.

Posted January 31, 2024

24 Hours in the Old Pueblo | Whiskey Off-Road | Tour of the White Mtns

(TUCSON, ARIZ.) – Orange Seal and Epic Rides are excited to announce a multi-year partnership, designating Orange Seal as the Official Tire Sealant Sponsor of Epic Rides' world-class mountain biking events.

Posted January 30, 2024

Moab, Utah (Jan. 18, 2024) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike and gear, announces 2024 Locations

Posted January 30, 2024

Canyon continues innovation drive with appointment of renowned industry pioneer 

Posted January 30, 2024

Los Angeles, Jan. 18, 2024 -- OKAI, a leading innovator in the electric micro-mobility industry, is showcasing new products at the Consumer Electronics Show (CES) in Las Vegas for the third year in a row.

Posted January 30, 2024

In its 10th year, Can'd Aid continued to make an impact through a unique, multi-faceted approach to philanthropy (Pictured above Yasso's team of volunteers making a difference in Vail, Colo.) More images - HERE

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