For the Record

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.
Posted July 17, 2025

PeopleForBikes tracked more than 800 bills nationwide, making 2025 the busiest year for bike-related legislation in history.

Posted July 16, 2025

Association to Host VIP Industry Event and Expo Presence, Setting Foundation for 2026 NBDA Retailer Summit Canada

Posted July 15, 2025

Trey Richardson, a self-proclaimed ‘Industry Rat’ is a familiar face to many on the retail, supply, media, and non-profit sides of the Bicycle Industry.

Posted July 11, 2025

Mühltal, 11.07.2025: Riese & Müller is now offering special textile repair kits as a sustainable repair solution for covers, seats and bags.

Posted July 10, 2025

Reid Bikes are thrilled to announce our return to the Canadian market in 2026, and we couldn't be more excited to do so through an exclusive distribution partnership with A1 Sport.

Posted July 8, 2025

6,000+ people are expected to ride STP 2025 on July 12-13.

Largest number of riders since 2019 attributed to influencer marketing, community partnerships, and 5-Pack coupon code registrations.

Posted July 8, 2025

KALAMAZOO, Mich. – Open Roads Bike Program will officially begin operations at its new home, 914 E. Vine Street, with a grand opening on Thursday, July 17.

Posted July 7, 2025

Memphis, TN – July 1, 2025 – Victory Bicycle Studio is proud to announce its new role as the exclusive U.S. online retailer for Lee Cougan Bicycles, marking the brand's exciting return to the American market.

Posted July 7, 2025

Even before hitting the market, Selle Royal's new NIVO Gel Grips have won the Eurobike 2025 Award, one of the most significant accolades in the cycling industry:

"The NIVO Gel Grips caught the jury's attention with their design and impressed them with their high haptic values," the award statement reads.

Posted July 2, 2025

Austin, Texas – Cinelli Bicycles, through its wholly owned U.S. subsidiary Gruppo Americas LLC, has announced the domestic assembly of three of its most advanced bicycle platforms in the United States.

Posted July 2, 2025

Retail Solutions provider, Citrus-Lime, has unveiled a major update to the Back Office of its Cloud POS platform.

Posted July 2, 2025

FOR IMMEDIATE RELEASE. Hanover, Germany, 2 July 2025: Continental has received the highest possible platinum sustainability rating from EcoVadis, scoring 84 out of 100 points.

Posted July 1, 2025

Dedham, MA - July 1st, 2025 - Miso Partners, a digital marketing agency committed to empowering bike shops and active lifestyle brands, is pleased to announce the promotion of Chris Mehlman to Marketing Operations Manager.

Posted July 1, 2025

VILLORBA, Italy – Tuesday 1st July: Cicli Pinarello is pleased to announce the opening of its new subsidiary in Shanghai. This strategic move will enable Pinarello to directly manage its operations in the crucial Chinese market, working in close collaboration with the company's headquarters in Villorba, Italy.

Posted July 1, 2025
New leadership brings expanded vision to powerful profitability initiative

June 30, 2025 – National Bicycle Dealers Association (NBDA) is excited to announce the appointment of Bill Miller as the new Coordinator of the P2 Program, the industry's leading retailer performance group designed to support profitability, leadership, and sustainable growth for bicycle retailers across North Americ

Posted June 30, 2025

Punderson brings 25+ years of experience and leadership to the world's largest youth mountain bike organization

Kate Webber Punderson joined the NICA leadership team in June. She brings a wealth of experience in youth sports and youth development, as well as fundraising and donor relationships.

Posted June 30, 2025
30 June 2025— Shimano Europe has today launched “Nextgen Mechanics: Advancing Cycle Mechanic Standards & Careers Together”, a new call for evidence aimed at tackling the growing shortage of skilled bicycle mechanics across Europe.
Posted June 30, 2025

To distribute Ridley, Eddy Merckx, and Nukeproof Bicycles

Posted June 30, 2025

After 35 years of presence in the German market through third-party distributors, MET will be supplying the Germany directly from the Italian headquarters and warehouse.

Posted June 27, 2025
Bike Fleet Insurance is essential for micromobility businesses operating bikes, e-bikes, and e-cargo bikes.

Washington, D.C. - June 25, 2025 - BikeInsure, an insurtech company that specializes in bicycle insurance for 'consumer use' bikes and e-bikes in the United States, has launched its Business Bike Fleet Insurance for 'commercial use' bikes and e-bikes.

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