Hillsborough Township — Pacific Glory Worldwide LTD (PGW), owner and distributor of the Fuji, SE and Tuesday bicycle brands, continues to strengthen its U.S. operations with investments in service infrastructure and an expanded sales network, reinforcing its commitment to independent bicycle retailers across the country.
As part of its growth strategy, PGW is establishing a new U.S. office and service center in Hillsborough Township, NJ. The facility will stock warranty and service parts and provide additional technical and operational support for the company's growing U.S. dealer network. This investment is designed to improve response times, streamline service operations and provide dealers with the resources they need to better support their customers.
Strengthening Service and Warranty Support
PGW has expanded its service and warranty team with the addition of Steve Bronstein as Warranty Manager. Bronstein brings extensive bicycle industry experience, including retail leadership positions with Pennsylvania independent bicycle retailers. His background encompasses store operations, customer service, technical support and relationship building with customers and industry partners.
Bronstein brings to the job a firsthand understanding of the challenges which independent bicycle dealers face. At PGW, he will focus on streamlining warranty processes, improving dealer communication and delivering responsive, practical support to help retailers serve their customers more effectively.
Expanding Sales Coverage in Florida
PGW has also appointed Delfino Parra as Territory Manager for Florida, bringing approximately 40 years of cycling industry experience to the company's sales organization.
Originally from Guadalajara, Mexico, Parra began his cycling career as a competitive athlete, racing across road, track, gravel and mountain biking disciplines. He subsequently expanded into bicycle retail, where he held management positions in stores across in Illinois and Florida. In his new role, Parra will focus on developing strong partnerships with retailers and fortifying the presence of PGW's brands throughout the state.
Strengthening Independent Sales Representation Across the Southeast
Further expanding its regional coverage, PGW has partnered with Lauren Webb’s Bullish Endurance, an independent sales agency, to serve bicycle retailers across North Carolina, South Carolina, Georgia, Alabama, Mississippi and Tennessee.
With experience in both retail and competitive cycling, including road racing and triathlon, Webb brings a strong understanding of the cycling market and the importance of building lasting relationships with independent retailers. While her competitive interests have increasingly shifted toward off-road cycling, her professional focus remains on helping bicycle shops grow and ensuring the brands she represents are well supported in their markets.
About Pacific Glory Worldwide
Pacific Glory Worldwide LTD (PGW) is the owner and distributor of the Fuji, SE Bikes and Tuesday bicycle brands. The company is committed to supporting independent bicycle retailers through dedicated sales representation, reliable product availability, responsive service and warranty support, and marketing resources. PGW operates with a dealer-first business model focused on building strong, sustainable partnerships throughout the bicycle industry.
For more information, visit www.pgwbike.com
