Agreement establishes Prestacycle® as the exclusive U.S. brand and distributor for Tyre Glider®, with Prestacycle-branded products also available globally.
Prestacycle, the international cycling tool and inflation equipment specialist, has announced a strategic partnership with British cycling accessories brand Tyre Glider. Under the agreement, Prestacycle becomes the exclusive U.S. brand and distributor for Tyre Glider products, bringing the innovative tire installation and removal tool to the USA market under the Prestacycle brand.
The partnership combines Tyre Glider's product innovation with Prestacycle's established brand presence, U.S. operations and cycling trade relationships. Prestacycle will expand product availability and introduce the tool to more cyclists, bicycle retailers and professional workshops.
Developed and manufactured in the United Kingdom, Tyre Glider offers a distinctive alternative to traditional tire levers. Its gliding action guides the tire bead over the rim, simplifying installation and removal—including the stubborn final section that can make tire fitting difficult.
A Shared Approach to Innovation
Richard Eakins, Director of Prestacycle UK and Europe, commented: "Having worked in the cycling industry for 20 years, it's rare to get genuinely excited about a tire lever, but the Tyre Glider really is a game changer. It's one of those products that makes you wonder why nobody thought of it sooner. We're incredibly excited to be working with Tyre Glider and to put this great product into the hands of even more cyclists."
David Finlayson, President at Prestacycle USA, added: "From the first time I used Tyre Glider, I was amazed at how it turned even a difficult road tubeless tire installation into a simple, effortless task. That kind of inventive thinking is a perfect fit for Prestacycle. We knew we had to bring it to the market under the Prestacycle brand."
Kevin Baker, Director at Tyre Glider, commented: "Whilst Tyre Glider has established distribution in many parts of the world, the USA market has so far alluded us and I am really excited to be partnering with an established company in the USA market in Prestacycle. Their innovative range of tools and established sales operation channels will be a fantastic fit for Tyre Gliders accelerated growth into the USA market and to ultimately help USA cycling consumers with their bike maintenance needs. Once I spoke to the team at Prestacycle and heard their vision for Tyre Glider, it made complete sense for both parties to join together in this venture."
Global Availability Under the Prestacycle Brand
While the exclusive branded distribution agreement focuses on the United States, Prestacycle Tyre Glider is also available globally as part of the Prestacycle product range, under the Prestacycle brand.
Availability includes Prestacycle's U.S., UK and European online stores, extending access to its international customer base.
About Prestacycle
Prestacycle is an international cycling tool and inflation equipment specialist developing and supplying innovative products for cyclists, professional mechanics and bicycle workshops. With established operations in the United States, United Kingdom and Europe, Prestacycle combines product development expertise with extensive industry experience to deliver practical, high-quality maintenance solutions.
Websites:
www.prestacycle.com
www.prestacycle.co.uk
www.prestacycle.eu
