For the Record

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.
Posted September 25, 2025

Industrias Galfer, world leader in the design and production of high-performance braking systems for motorcycles and bicycles, proudly announces the opening of its new North American operational subsidiary.

Posted September 25, 2025

 Alongside launch, SRAM announces $25,000 match-giving campaign to bolster league

Posted September 25, 2025

 Registration Opens October 14–31 for Steamboat Springs’ Premier Gravel Event, June 26–28, 2026

Posted September 25, 2025

'Worlds' Return to Durango 40 Years After the City Hosted the Inaugural Event in 1990

Posted September 25, 2025
This collaboration gives Pivot riders access to affordable, opt-in coverage that protects bikes and e-bikes

Washington, DC – September 24, 2025 – Pivot Cycles, the high-performance carbon fiber bike company, has selected BikeInsure as its Official Bike Insurance partner.

Posted September 24, 2025

Hundreds of Cyclists Convened for the 25th Anniversary Ride Raising over $1.3M for Arthritis Foundation; Donations Accepted Through November 1, 2025

Posted September 24, 2025

Improved user experience with easier browsing, detailed model pages and an updated look.

Posted September 24, 2025

Hendersonville, NC – September 24, 2025 – Öhlins USA today announced it will transition to a distributor-only sales model for its mountain bike division, partnering with two of the industry’s leading distributors: Bicycle Technologies Inc.

Posted September 19, 2025

On September 12, 2025, SRAM filed a formal complaint with the Belgian Competition Authority (BCA) against the Union Cycliste Internationale (UCI) disputing the UCI's Maximum Gearing Protocol.

Posted September 17, 2025

(VANCOUVER, WA - September 17, 2025) - Following the acquisition of Spank Industries by manufacturer Glory Wheel, the company has hired industry veterans Patrick Kaye as Product Manager, Greg Townsend as Creative Lead/Designer, Riccardo Cavalera as European Sales Manager, and Chris Currie as Global Marketing Manager

Posted September 17, 2025

Santa Fe, NM 9.17.25— Bicycle Technologies International (BTI), a leading distributor of premium cycling products to independent bike shops across North America, is proud to announce a new distribution partnership with Remco Tools to bring their groundbreaking Bike Lift system to more retailers nationwide.

Posted September 17, 2025
Comprehensive retailer survey provides critical insights into supplier performance across North America

Irvine, CA – September 12, 2025 – The National Bicycle Dealers Association (NBDA) unveiled the results of its recent survey assessing E-bike system suppliers.

Posted September 17, 2025
Matt Heitmann.

SCOTT Sports SA today announced the appointment of Matt Heitmann as the company's first Chief Growth Officer (CGO), a role that will oversee Marketing and Digital functions from its headquarters in Givisiez, Switzerland.

Posted September 16, 2025
Join this Nationwide Rider-led Pedal Powered Holiday Movement

(Santa Fe, NM — September 9, 2025) — As the official steward of Cranksgiving, BTI is calling on cycling-industry brands to join forces and support grassroots Cranksgiving events happening across the US this fall. Last year, in celebration of Cranksgiving's 25th anniversary, 25 cycling industry brands stepped up.

Posted September 16, 2025

FOR IMMEDIATE RELEASE, 15th SEPTEMBER 2025. Korbach, Germany: Continental is proud to announce the expansion of its long-standing partnership with Cube, one of the world's biggest cycling brands.

Posted September 16, 2025
National Bicycle Dealers Association Welcomes Fresh Leadership to Guide Industry Forward
Kourtney Denne.

Sept 15, 2025, Irvine, CA – The National Bicycle Dealers Association (NBDA) is pleased to announce the results of its recent board elections, welcoming three new members to its Board of Directors while reelecting three dedicated current board members.

Posted September 15, 2025

PeopleForBikes, the U.S. bicycle industry's trade association and national advocacy organization, organized and led a three-day study tour across North Carolina and South Carolina, convening a cohort of industry leaders, policy makers and partners to explore

Posted September 12, 2025

Canyon Bicycles this week begins a new chapter in its development with the announcement of its first dedicated Market Manager for Canada.

Posted September 12, 2025

The beloved micro ebike and small EV brand brings its compact, all-terrain rides to more outdoor adventurers nationwide.

Posted September 11, 2025
"My BikeInsure claim was as simple as 1) I submitted, 2) They accepted, 3) I got paid!

Dallas, Texas – September 11, 2025 – BikeInsure, the Official Bike Insurance of USA Cycling and USA Triathlon, is thrilled to announce that Jenny Fletcher, a former professional triathlete and model now coaching and participating in cycling events as an age-grouper, has joined the company as a brand

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