In France, Switzerland and the United Kingdom
IRVINE, CALIF. – For ten years, SUPER73, the American lifestyle adventure brand specializing in electric bikes, has set the stage when it comes to relentless innovation and a premium riding experience. It's no secret that the success behind the brand's resilience and longevity is largely due to its global distribution partners. Now, the brand is taking things a step further with the expansion of its European distribution network with three new official partners in France, Switzerland, and the United Kingdom.
These new partnerships with Rizsel in France, Urban Drive in Switzerland and Mount Green Cycles in the UK mark an important milestone for the lifestyle adventure company, showing its commitment to international expansion. These distributors will play an impactful role in further developing the SUPER73 brand by supporting local dealer networks, expanding market opportunities, and ensuring a high level of service and support for customers.
As SUPER73 continues to shape its product assortment to meet the needs of the evolving e-bike community and gears up for a massive year ahead, these key partnerships will be instrumental players for what's in store in 2027.
"Rizsel, Urban Drive, and Mount Green Cycles each bring deep local market knowledge and a genuine commitment to taking care of their customers. That matters enormously to us because it reflects how we want SUPER73 to show up in every market: approachable, accountable, and focused on building community around the brand," said Travis Erwin, CEO of SUPER73. "As we look for like-minded distribution partners in Germany, Spain, and the Benelux, we are being thoughtful about finding people who share those same values. We recognize that our distributors are an extension of SUPER73, and in many ways, they are our customers too. Our goal isn't to build transactional partnerships. It's to build lasting relationships with people who believe in the brand, understand their markets, and want to grow alongside us for years to come."
Words From Our Partners
Europe is one of the largest e-bike markets in the world, and far too big an opportunity to serve at arms length. For SUPER73, building a strong partner ecosystem across the region will help deliver an exceptional brand experience while strengthening the company's position as an industry leader.
Here's what the new distributors had to say about the partnership.
"We were recommended to SUPER73 by brand partners, and SUPER73 recommended to us by existing retailers, the perfect match. We are super picky in what we add to our portfolio, first of all the product and brand must be premium, and these are rare to be available, so we feel super lucky the stars aligned to partner up with SUPER73 in the UK. From a product level, looking at what is coming down the track is super exciting, building on already successful foundations of the Legacy ranges. The way SUPER73 is positioning itself as both a leader on the premium products, but also a leader in being the most compliant brand in the market is super important for us. We all see the unrestricted, dangerous e-bikes zipping around our local areas, and with SUPER73 looking to be the opposite of this, gaining a reputation for trust and legal compliances and education around these topics, this very much aligns with where we are as a team," said Scott Taylor, CEO of Mount Green Cycles (UK).
"We are very excited about our partnership and look forward to growing the SUPER73 community in Switzerland. The partnership with SUPER73 brings tremendous value to our company, as the brand represents freedom, lifestyle, and a unique way of moving through the world. SUPER73 has an exceptionally strong brand identity that fits perfectly with our own concept and the values of Urban Drive," said Benjamin Kaufmann, CEO of Urban Drive (Switzerland).
"We are extremely proud and excited to partner with SUPER73. Becoming an official distributor for such an iconic and innovative brand is a great honor for us. As one of the largest distributors in Europe, we are committed to bringing the SUPER73 experience to our market with the highest level of service, expertise, and dedication. We look forward to building this exciting partnership and delivering the quality of support that SUPER73 customers and dealers deserve," said Cedric Phenix, CEO of Rizsel (France).
Continued European Expansion
As SUPER73 continues its growth journey across Europe, the company remains committed to building a strong and sustainable network of experienced partners to cover key territories like Germany, Benelux, Spain, and more.
SUPER73 is actively looking for additional official distributors and interested B2B partnerships in selected European markets who share the same passion for innovation and premium mobility.
Companies interested in becoming a SUPER73 partner or distributor are invited to contact: Our Sales Director: manon@super73.com
ABOUT SUPER73®
SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit super73.com or @super73 on social media.
