For the Record
SHIFT’25, PeopleForBikes’ industry working conference, officially kicked off today in Bentonville, Arkansas, one of America’s fastest-growing cycling hubs and a center for innovative ideas shaping the future of the bike industry.
Chicago, IL – Organizers of the CABDA Expo have announced Ikeono as the Presenting Sponsor of both of their upcoming 2026 trade shows:
SRAM welcomes today's decision by the Belgian Competition Authority (BCA) to suspend the Union Cycliste Internationale's (UCI) proposed maximum gear restrictions ahead of the Tour of Guangxi. The College's findings prohibit the protocol in future events as well.
— Showcasing YKK’s Initiatives Toward a Circular Economy —
Get a Little Out There with Alex Honnold will reveal the hidden stories, unexpected contrasts, and perspective-shifting experiences in his home state
Beringen, Belgium – 06/10/2025 – Belgian Cycling Factory (BCF), the parent company of Ridley, Eddy Merckx and Nukeproof, has officially unveiled its latest brand, Aeres, at its annual Partner Days dealer event – the most successful in the company's history.
The Hague, 2 October 2025 – BBB Cycling announces the appointment of HLC (Hawley-Lambert Company) as its exclusive Canadian distributor.
Since 2008, RTC has distributed more than $3.7 million in grants, helping communities nationwide address the missing links in their trail networks and maximize the impact of this essential infrastructure
Q’s flagship winter industry event aims to reignite the industry — encouraging engagement, connection, and growth for 2026 and beyond.
The Frame First program, first introduced six months ago, was designed to give riders and dealers greater flexibility in building bicycles around INTENSE frames. Since its launch, INTENSE has made several key refinements:
The Hague, 2 October 2025 – BBB Cycling announces the appointment of HLC (Hawley-Lambert Company) as its exclusive Canadian distributor.
HydraPak, the manufacturer of hydration products for the active outdoor market, named Aaron Brown as VP of Sales.
Funding Award Marks Pivotal Milestone for Youth Programming and Trail Access in Rural Georgia Communities
October 3rd, 2025
Ventura, CA – October 1, 2025 – ZEITBIKE USA, a bicycle & parts distributor with more than a decade of experience in the U.S. cycling market, is proud to announce the addition of LOOP, an innovative UK-based brand, to its exclusive portfolio.
Ass Savers AB—the company behind the eponymous Swedish fender brand Ass Savers—is now officially known as Paraply AB.
Meaning "umbrella" in the team's native language, this name change comes after a decade of keeping cyclists dry under a more descriptive moniker.
Life Time Big Sugar Classic, Team USA events, Square 2 Square anchor a month of world-class races, community rides, and family-friendly cycling events
Former Under Armour Director of Sales will lead HydraPak’s Global Sales Strategy
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