For the Record

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.
Posted October 7, 2025

The Hague, 2 October 2025 – BBB Cycling announces the appointment of HLC (Hawley-Lambert Company) as its exclusive Canadian distributor.

Posted October 7, 2025

Since 2008, RTC has distributed more than $3.7 million in grants, helping communities nationwide address the missing links in their trail networks and maximize the impact of this essential infrastructure

Posted October 7, 2025

Q’s flagship winter industry event aims to reignite the industry — encouraging engagement, connection, and growth for 2026 and beyond. 

Posted October 7, 2025

The Frame First program, first introduced six months ago, was designed to give riders and dealers greater flexibility in building bicycles around INTENSE frames. Since its launch, INTENSE has made several key refinements:

Posted October 6, 2025

The Hague, 2 October 2025 – BBB Cycling announces the appointment of HLC (Hawley-Lambert Company) as its exclusive Canadian distributor.

Posted October 3, 2025

HydraPak, the manufacturer of hydration products for the active outdoor market, named Aaron Brown as VP of Sales.

Posted October 3, 2025

Funding Award Marks Pivotal Milestone for Youth Programming and Trail Access in Rural Georgia Communities

Posted October 2, 2025

Ventura, CA – October 1, 2025 – ZEITBIKE USA, a bicycle & parts distributor with more than a decade of experience in the U.S. cycling market, is proud to announce the addition of LOOP, an innovative UK-based brand, to its exclusive portfolio.

Posted October 2, 2025

Ass Savers AB—the company behind the eponymous Swedish fender brand Ass Savers—is now officially known as Paraply AB.

Meaning "umbrella" in the team's native language, this name change comes after a decade of keeping cyclists dry under a more descriptive moniker.

Posted October 2, 2025

Life Time Big Sugar Classic, Team USA events, Square 2 Square anchor a month of world-class races, community rides, and family-friendly cycling events 

Posted October 2, 2025

Former Under Armour Director of Sales will lead HydraPak’s Global Sales Strategy

Posted October 2, 2025
A groundbreaking collaboration weaves together the power of outdoor media and world-class hospitality, bringing curated guest experiences to the newly announced Marriott Bonvoy Outdoors
Posted October 1, 2025

(Atlanta, GA) – Wahoo Fitness, the leading fitness technology company for endurance athletes, announces a new partnership with science-backed sports nutrition brand Momentous. 

Posted October 1, 2025

The event for emerging outdoor leaders delivers 79 NPS score in debut year, attracts founders of Mountain Hardwear, GCI Outdoor, LifeStraw, and other leading brands

Posted October 1, 2025

Strategic hire accelerates momentum for flexible carbon fiber leader.

Posted October 1, 2025

Elite Fitters Embrace AiRO’s Wind Tunnel-Level Precision to Redefine Bike Fit Performance

Posted September 30, 2025

A Quarter Century of Innovation and U.S. Manufacturing

Posted September 30, 2025
After a successful year piloting programming in 2024, the organisation plans full-scale operations

Canberra, ACT, September 30, 2025 — The National Interscholastic Cycling Association (NICA), a U.S.-based youth development mountain biking organization, is officially launching its first international programming in Australia with team formation beginning in November.

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