For the Record

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.
Posted February 25, 2025

PeopleForBikes, with generous support from REI Co-op, is proud to announce the launch of the Recreational Bicycling Access Tool, a first-of-its-kind resource designed to evaluate the accessibility, quality, and connectivity of recreational biking facilities across the United States.

Posted February 25, 2025

Investing in staff to elevate performance and industry positioning

Posted February 25, 2025
This bicycle insurance partnership aims to transform our riders from feeling like a zero with large debts to being their hero in the event of a cycling accident or bike theft.

February 25, 2025 / San Diego, CA – The iconic Belgian Waffle Ride (BWR) series, renowned for its legendary "unroad" challenges, has extended its successful partnership with BikeInsure, the Official Bike Insurance provider of Belgian Waffle Ride through 2026.

Posted February 19, 2025

Charlotte, NC – Blaupunkt Americas is proud to announce an exciting new partnership with Pedego Electric Bikes, a leading retailer of premium electric bicycles.

Posted February 19, 2025

Investing In Biking Pays Off

Posted February 19, 2025

The new administration has implemented thousands of staffing cuts across land management agencies, which will hurt outdoor recreation access.

Posted February 19, 2025
Kimpex, the Premier Powersports Distributor in Canada, to Service Network of More than 2,300 Dealers with GoPro Products

SAN MATEO, Calif., Feb. 13, 2025 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ: GPRO) announced a new distribution partnership with Kimpex Powersports in Canada to sell GoPro products through one of the largest powersports sales networks in the region.

Posted February 19, 2025
Bob Thompson

Sumner, Washington State

JBI has announced the retirement of long-time Seattle and Western Washington outside sales representative Bob Thompson.

Posted February 19, 2025

Schaumburg, IL – February 13, 2025 – The 10th anniversary of the CABDA Midwest show was marked by a special moment of recognition for CABDA Show Director Jim Kersten, who was honored for his unwavering dedication to organizing one of the industry's most impactful trade shows.

Posted February 18, 2025

February 10, 2025 – Vista, CA – Pedego Electric Bikes, a pioneering force in the electric bike industry renowned for its commitment to quality and customer satisfaction is pleased to announce a strategic partnership with Troxus, a dynamic and innovative e-bike manufacturer.

Posted February 17, 2025

Announcing the first annual Midwest Mountain Bike Fest, presented by Wilde Bicycle Co., a non-competitive, community-based festival on the world class trail system of Cuyuna, MN.

Posted February 11, 2025
The Italian company is committed to achieve the higher industry standards in sustainability whilst making all the data available to the public.

Cambiago, 11th February 2025 – Colnago, a global leader in high-end cycling, is proud to share its first ever Sustainability Report, highlighting the company's steadfast dedication to environmental stewardship, social responsibility, and good governance.

Posted February 11, 2025

Tempe, AZ – Pivot Cycles is setting a new benchmark for customer care and product support with the introduction of the Pivot Premier Lifetime Warranty and Courtesy Bearing Replacement Program.

Posted February 7, 2025

Girona, Spain — February 4th, 2025 — Athletic Affair, a leading Sports Marketing and PR agency based in Girona, has been appointed by Cyclowax as its global PR agency, marking the beginning of an exciting partnership aimed at strengthening the brand's presence worldwide.

Posted February 7, 2025

BAM! 2025: the ultimate gathering for bike travelers returns June 6-8, Villa Contarini (Italy)

A new location for an even bigger adventure

Thousands of cyclists from across Europe will ride to BAM! for three days of bike travel, inspiring talks, workshops, music, and community.

Posted February 7, 2025

GOLDEN, Colo.— Carbs Fuel, the company redefining endurance nutrition with simple, effective, and affordable products, is excited to announce a new partnership with Coast 2 Coast Distribution, making them the exclusive distributor of Carbs Fuel products to bike shops across the United States.

Posted February 6, 2025

Naperville, IL – Feb 5, 2025 – velofix, North America's largest fleet of mobile bike shops, is excited to announce the grand opening of its new franchise, velofix South Chicago, which will be serving customers across the south and west suburbs of Chicago.

Posted February 6, 2025

Emporia, KS –– Today, the Gravel Cycling Hall of Fame un

Posted February 6, 2025

EU Decision on Chinese E-Bikes: LEVA-EU Responds with Call for Strengthened Market Surveillance + Removal of Duties on Bike Components

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