Bolzano, Italy (October 27, 2026) – Following a steady trajectory of global growth since starting in 2013, Q36.5 has announced a significant expansion in the North American market, including senior sales management and territory managers, a new U.S. warehouse and customer service center based in Charlotte, N.C., and marketing agency support. With these upgrades, the brand aims to enhance every aspect of promotion, service and sales for their growing network of independent dealers.
"We are bringing Q36.5 closer to our US retail partners. With a dedicated sales team, customer service and a warehouse located in Charlotte, we are easy to buy from and we deliver the premium product and service dealers expect. Together with TRUE Communications, our US PR and marketing agency, we are building the Q36.5 brand to its full potential, and we are excited to grow with our committed partners."
- Walter De Luca, General Manager North America
General Manager for Q36.5's North American expansion is Walter De Luca, who moves into this role after five years of driving Q36.5's growth globaly. De Luca brings more than 25 years of experience in the cycling and outdoor industries to the role, with a strong emphasis on specialty sales for apparel and equipment brands.
Western Regional Sales Management is led by Greg Keeling, who brings more than 20 years of sales experience in cycling and outdoor to the Q36.5 team.
The new U.S. warehouse and Customer Service center is coming online and expected to be fully operational in January 2027. The new facility will enhance support for broader retail assortments and a growing dealer account base, while ensuring that dealers get best-in-class operational execution and customer service.
In addition to the investment in staff and operational capability, Q36.5 has also retained TRUE Communications as the brand expands their Marketing capabilities. TRUE will manage public relations in the U.S. while also supporting media planning and event activation as key areas of focus to help drive awareness and demand for Q36.5 products.
Founded in 2013, Q36.5 has redefined premium performance cycling apparel and footwear. Among their award-winning breakthroughs are the world's first woven bibshort; membrane-free shell fabrics with exceptional waterproof performance; Tour de France-proven cycling shoes with ultra-low stack height; and bibs, jackets and jerseys with exceptional comfort and thermoregulation capability. In addition to their emphasis on innovation and craft, every Q36.5 product is 100% Italian-made with exceptional quality, performance and sustainability in mind. They are also a co-title sponsor of the World Tour Pinarello-Q36.5 Pro Cycling Team.
