Now recruiting independent retailers to become "the Pedego store" in their town, with protected territories, strong margins, and ebikes built to stay out of the service bay
RANCHO CUCAMONGA, Calif. (October 8, 2026) - Pedego Electric Bikes is looking for independent bicycle dealers and ebike retailers to become the Pedego store in their market. Retailers that partner with Pedego get a protected territory, Pedego's high level of dealer support and benefits, and a supplier that wants them to win.
Plenty of dealers have stopped trusting suppliers, and for good reason. They invest in a brand, then watch it open the shop down the street. Margins keep shrinking. And too many bikes come back to the service bench, eating hours no one pays for.
"Dealers have been squeezed from every direction - no territory, thin margins, and products that keep coming back," said Larry Pizzi, CEO of Pedego Electric Bikes. "We're fixing all three. One Pedego store per market. Margins that make the floor space worth it. And bikes built to be sold once and ridden for years, not serviced every week."
The call for new dealers builds on a major change at Pedego. Less than one year ago, Pizzi led the company through a transition from private equity ownership to strategic ownership under New Pedego Holdings Inc. The new owners are investing for the long term: in a new supply chain, a new generation of products, and the success of the dealers who sell them. "Private equity plans for the exit," Pizzi said.
"Our owners are planning for the next decade, and they want our dealers to grow and win with us."
What Pedego partners get
- Protected territory. We protect your market, so you can invest with confidence.
- Strong margins. Pricing built to make money on every sale. Store-in-Store partners with a dedicated Pedego area earn even higher margins, plus local marketing support, Pedego branding, and point-of-purchase materials.
- Bikes that stay sold. Every new Gen 2 model is UL 2849 certified and CPSC compliant, and every Pedego model carries a 5-year warranty - the most comprehensive coverage in Pedego's history.
- Product is in stock now, with retail prices starting at just $1695; Latch 2, Ridge Rider 2, and Element 2 are ready to ship. The all-new Boomerang 2 and the APEX Trike, with its revolutionary leaning design, are both planned to arrive before the end of 2026, followed by additional models through mid-2027.
- Real people, right here in the U.S.A. Pedego's new customer success team helps our dealer partners get started and poised for long-term success.
- Programs that bring riders in. Rental and demo fleet programs put more customers on Pedego bikes.
Two ways to partner
- Pedego Stocking Dealer: carry Pedego bikes and accessories with a protected territory, attractive margins from 35 to 50%, and full dealer support.
- Pedego Store-in-Store: a dedicated Pedego area inside your store, with Pedego's highest level of dealer benefits, including even higher ebike margins, local marketing support, Pedego branding and point of-purchase materials.
Openings are available now in markets without an existing Pedego store. Dealers will also have an opportunity to meet the team and test-ride the lineup at the 2027 CABDA trade shows.
Want to learn more? Complete this short form: https://pedegoelectricbikes.com/pages/dealer-application - A member of the Pedego team will follow up directly.
About Pedego Electric Bikes
Pedego Electric Bikes, now owned by New Pedego Holdings, is one of America's most recognized electric bike brands. With a nationwide network of Pedego stores and authorized dealers, Pedego delivers premium electric bikes backed by industry-leading warranty coverage and hands-on customer support.
The company's Pedego 2.0 product line represents a new era of innovation, value, and quality for riders of all ages and lifestyles. Learn more at www.pedego.com.
