BikeReg's biggest platform update in 10 years, with a new overview section, streamlined registration flow, and a modernized design.
BOULDER, CO — BikeReg, the cycling registration platform powering thousands of gravel, road, mountain bike, and cyclocross events each year, hosted on athleteReg, announced the launch of a redesigned registration page, now live across BikeReg events.
The redesign touches nearly every part of the participant registration experience, from a new overview section and navigation, to a streamlined "Choose Your Options" registration flow, to new sections for maps, media, and results.
"A redesign is an opportunity to step back and listen," said Kristin Beadle, Product Design Lead at BikeReg. "As we redesigned the registration page, we kept coming back to what makes BikeReg unique: the level of service we provide every day. I wanted the registration page to reflect that same standard, the right details at the right time, so participants can find what they need and register with confidence."
What This Means for Events
Streamlined navigation. Mobile navigation was consolidated from three separate menus into one, a 67% reduction in navigation complexity, with fewer decisions standing between a participant clicking and completing registration.
A centralized Event Overview. Contact info, location, and event description are now consolidated into a single section, cutting the scroll distance to reach contact information by up to 31%.
A redesigned registration flow. The "Choose Your Options" table is now optimized for mobile, tablet, and desktop, with expandable rows, status badges, and a streamlined merchandise and donation flow with prefilled donation amounts.
New sections to showcase events. A dynamic sponsor showcase, a highlights section supporting event photos and YouTube videos, enhanced maps, and a clean, responsive results table.
"Design modernization was the top piece of feedback we heard from both event directors and participants from surveys," said Evan Huff, Senior Product & Operations Manager at BikeReg. "It was clear where to focus. Our goal with this redesign was to make registration modern and easy-to-use, so that events can turn visitors into participants through their event story."
BikeReg will host a free webinar on September 22 at 1pm CT with a live walkthrough from the product team, joined by Reuben Kline, Founder & Director of Gran Fondo National Series, for a conversation about what gets athletes to say yes to an event, and how your registration page fits into that story.
About BikeReg
BikeReg is the trusted registration platform for gravel, road, mountain bike, and cyclocross events, hosted on athleteReg. BikeReg connects your event to highly engaged cyclists through trusted media brands, targeted promotion, and built-in marketing tools, backed by the reach of the Outside Network.
Partner with BikeReg: Tim McMahon, Sales Director, tmcmahon@outsideinc.com
About Outside
Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches over 70 million monthly active users and has more than 100 million registered users across its network of 20+ media, service, and utility brands, including Outside Magazine, Velo, Yoga Journal, Pinkbike, GaiaGPS, Trailforks, MapMyFitness, athleteReg, Bicycle Retailer & Industry News and more. Outside's mission is to actually help people get outside and experience healthy, connected, and fulfilling lives, whether they are longtime adventurers or those just getting started. Outside's subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more. Learn more at www.OutsideOnline.com.
Media Contact: pr@outsideinc.com
