Industry veteran joins to strengthen global sales, marketing, and distributor networks following We Are One integration.
ASHEVILLE, N.C. — Industry Nine today announced the appointment of Seth Brosnan as Chief Commercial Officer (CCO). Brosnan joins the company from Pon Bike, where he most recently led global distribution. With previous leadership roles at Cycling Sports Group and a career spent building international sales organizations, he brings extensive experience developing dealer and distributor networks around the world.
In his new role, Brosnan will oversee all of Industry Nine's sales and marketing channels, leading the company's global commercial strategy and supporting continued growth across both the Industry Nine and WR1 brands.
Brosnan's appointment follows the recent integration of We Are One Composites into the business. As the company executes its strategic growth goals across North America, Europe, and international markets, his primary focus will be optimizing partner relationships, strengthening the direct-to-consumer (D2C) experience, and building a scalable commercial infrastructure. To support this, Industry Nine plans to increase investments in dealer programs, regional support, and collaborative marketing initiatives.
"Seth has spent his career building international sales organizations and knows how to grow a brand across borders," said Dustin Adams, CEO. "Industry Nine and We Are One were built by people who care deeply about engineering and manufacturing. Seth understood that immediately, and he brings the commercial discipline and relationships necessary to advance our global partnerships."
"I am thrilled to join an organization with such a deep heritage and an unmatched passion for premium cycling components," said Seth Brosnan, Chief Commercial Officer. "Building upon the incredible foundation that the Industry Nine and We Are One teams have forged together, I look forward to working closely with our global dealer, distributor, and D2C networks to scale our market presence and accelerate our next chapter of growth."
About Industry Nine
Industry Nine designs and hand-builds high-performance cycling wheels, hubs, stems, and headsets in-house in Asheville, North Carolina. Rim design and carbon manufacturing are led by WR1, Industry Nine's carbon division in Kamloops, British Columbia, built on the hand-laid craftsmanship of We Are One Composites. Industry Nine EU, based in Jerez de la Frontera, Spain, handles assembly and customer support across Europe. All products are available at industrynine.com.
