Announcements

Precision, Durability, and Confidence for Aggressive Riders

Hayes Bicycle Group, the powerhouse behind globally recognized cycling brands such as Hayes, Manitou, Reynolds, SunRingle, and ProTaper, is thrilled to announce the launch of its new European direct-to-consumer (D2C) e-commerce platform.

River Falls, WI – January 2025 – Early Rider, the premium children's bicycle brand, is accelerating its expansion in the U.S. market and is actively growing its network of
independent bike dealers.

Funds Will Aid Local Businesses Affected by Hurricane Helene. Arthritis Foundation Cycling Experience reroutes inaugural Carolina Hills Classic due to impacts of 2024 storm and plans return to Asheville in 2026

ATLANTA — January 30, 2025 — The Arthritis Foundation has announced a $10,000 donation to the Always Asheville Fund, a local initiative established by Explore Asheville to support small, independent travel and hospitality businesses in Asheville and Buncombe County, North Carolina as they recover from the devastatin

[Columbus, OH] – [1/27/25] – Kenda Tires is excited to announce the appointment of Rebecca Karbon as its new Bicycle Sales Director in North America.

Rene Timmermans joins Darfon Group as Director OEM/ODM.
Rene Timmermans.

Darfon – a global leader in electronics manufacturing and innovation, is pleased to announce the appointment of Rene Timmermans as European based Director OEM/ODM, effective immediately.

The multi-Tour de France stage winner brings his expertise to strengthen the leadership team and elevate the brand’s global growth strategy in 2025 and beyond.

29 January: Factor Bikes, the premium performance bicycle brand, has announced the appointment of David Millar as its Brand Director. The former professional cyclist will be based in Factor's Girona offices as he steps into the strategic leadership role.

Brembate, Italy – January 28 – Vittoria S.p.A announces the appointment of Christopher Zigmont to the role of Marketing & D2C Director, North America. Based in Bentonville, AR, at the company's North American headquarters Mr.

Mequon, WI – 1/23/2025 – Hayes Bicycle Group is excited to announce the appointment of SST Suspension Universe as its new sales agency for the Italian market. SST will represent Hayes Bicycle Group's portfolio of renowned brands, including Manitou, Hayes, Reynolds, ProTaper, and SunRingle.

The Bicycle Leadership Conference (BLC), hosted by PeopleForBikes, offers industry executives a unique opportunity to engage and collaborate on the most pressing challenges facing the bike business, from navigating evolving global regulations to understanding shifting trade policies.

January 23, 2025 - PORT COQUITLAM, BC.

(Atlanta, January 2024) – Wahoo Fitness, the leading fitness technology company for endurance athletes, announces that a host of products in the Wahoo ecosystem are now eligible for purchase using Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) on wahoofitness.com.

The Master Bike Builders Show (MBBS) returns to Bentonville Arkansas, Sept. 19-21, for the third year. The MBBS welcomes custom bicycle builders to display their unique and creative builds at this grassroots show.

Spanning cycling and running, diverse lineup reflects commitment to inspiring active, healthy lifestyles; early registration exclusive to Life Time Members

Voting for the 2025 Outdoor Media Awards - People’

WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission announced today that Commissioner Peter A. Feldman has been named Acting Chairman of the agency effective immediately.

The National Bicycle Dealers Association (NBDA) is excited to announce the release of its highly anticipated 2024 Consumer Research Report, a detailed resource offering unparalleled insights into consumer behavior, preferences, and

10th anniversary event January 24-26th, brings the best of fat biking back to its roots for three-day festival

€100K Belted Purse Remains Up for Grabs 

DAYTON, Ohio, (January 14, 2025) – United Wheels (UW), the parent company of Huffy, Niner, Batch and Buzz Bicycles, recently announced the appointment of Ryan Karp as the company’s new vice president of operations and supply chain management.

Pioneering Off-road Brand from Spain Sees Opportunity in 2025 as Market Evolves

(Boulder, CO – Jan 7, 2024) - Mondraker Bicycles, the pioneering brand from Alicante, Spain known for leading the evolution of MTB frame design and e-MTB performance, has concluded a successful first full year in the US market and sees very positive signs for growth in 2025.

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