Announcements

Supporting Safer, More Connected Places to Ride Across the U.S.

Bioidentical Ketone Drink Brand Kenetik Announces Alliance with Life Time; New Presenting Sponsor of Iconic Life Time Leadville Trail 100 MTB

Kenetik now available in Life Time's LifeCafes to help consumers with physical, mental focus and performance at select athletic events

New all-in-one experience curates editorial with content from athletes, brands, and friends, and syncs activities from devices, apps, and events.

BOULDER, Colo. — Outside Interactive, Inc., the world's leading creator of outdoor content, mapping, events, and experiences, today announced the launch of a community-based social platform.

Tagged Media/Publishing / BRAIN News

Zwift Racing Score set to make Zwift racing more competitive, fairer and accessible

Cycling event will still be held on Oct. 19 with a modified 19-mile course within Greenville County 

Morgan Hill, CA. (October 4, 2024) — Outride is accepting applications for its Riding for Focus grant beginning October 14 through January 31, 2025.

March 25, 2025 | Las Vegas, NV | World Market Center

The National Bicycle Dealers Association (NBDA) is excited to announce the 2025 Retailer Summit West, held in partnership with CABDA West, taking place on March 25, 2025, in Las Vegas, NV, at the World Market Center.

Mavic, a leading brand in the cycling industry, is proud to announce the appointment of François Joly as its new Head of Sales.

VIDAT System Set to Revolutionize Bicycle Commuting Data Verification, Benefiting Cyclists, Employers, and Municipalities Nationwide

Andrew Montgomery

Castelli is excited to announce the appointment of Andrew "Monty" Montgomery as the new Product Line Manager. Monty has extensive experience in both the fashion and cycling apparel industries.

U.S. and Canada Access to Exposure Lights / ULTIMATE USE Launch new B2B.

The Sussex UK-based DMR Bikes is pleased to announce the addition of industry veteran Mike Flaherty to the newly created role of Sales and Marketing Manager for the USA & Canada.

As Temps Drop, Saris Announces Price Drop on All Trainers, Making Indoor Training More Affordable and Accessible to All

Ahead of indoor training season, cyclists of all levels can enjoy year-round riding with an award-winning Saris trainer

SACRAMENTO — Today, CalBike is releasing a new report: 

The Master Bike Builders Show (MBBS) concluded over a week ago with good vibes and positive results for all who exhibited. The show took place at one of the hottest locations for mountain and gravel riding today, Bentonville Arkansas.

Selle Italia North America Adds Sales Reps in Key Territories, Launches New B2B Website and Supports OEMs with Quick-Ship Inventory

BOULDER, COLO. (September 25, 2024) — One year after launching, PeopleForBikes, a national bicycle advocacy organization and the U.S. bicycle industry's trade association, is proud to share progress from its Great Bike Infrastructure Project (GBIP).

ZyroFisher are pleased to announce an exclusive distribution partnership with Leatt, the renowned high performance protective MTB gear and apparel brand. This new partnership will see ZyroFisher distribute Leatt in the UK & Ireland.

Irvine, CA - September 20, 2024 - The National Bicycle Dealers Association (NBDA) is excited to announce the election of three dynamic leaders to its Board of Directors: Shirley Gonzalos of Pedal the Peaks, Chelsea Kulp of

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