Early Rider doubles down on the success of new Velio ride-on to drive US expansion

We are pleased to announce we have a new South West England sales agent, John Hollier.

Innovative bicycle seat design eliminates discomfort and improves cyclists’ posture

Emil Johansson Is Joining Sweet Protection for a new collaborative partnership in 2024 and ahead.

 WASHINGTON, D.C.— Congressman Earl Blumenauer (D-OR), founder and co-chair of the Congressional Bike Caucus, last week accepted the James L.

A Decade of Innovation and Rider Excellence

State College, PA (04 April 2024) – Stan's, pioneering cycling performance products brand, announces that it has appointed Jeff Lockwood to the role of Director of Global Marketing.

Seattle, WA– SHREDLY, a leading outdoor apparel brand renowned for its vibrant and performance-driven designs, is proud to announce its collaboration with Marley Blonsky, founder of All Bodies on Bikes and a prominent advocate for size inclusion.

Tagged Sea Otter Classic

IRVINE, Calif. — April 4, 2024 — The National Bicycle Dealers Association (NBDA) announces the expansion of its e-bike database initiative, now serving as a comprehensive resource for certified and insured e-bikes available in the U.S.

Mips® safety system creator reports reduced carbon emissions, circular product offering, DEI initiatives (Diversity, Equity, and Inclusion), and more  

Tailwind Nutrition continues partnership with Big City Mountaineers, with 10% of proceeds of Tailwind limited-edition Grape Endurance Fuel being donated to the non-profit


Amsterdam – enviolo, known for its unique stepless shifting products, is delighted to announce the success of its first Product Day.

Attendees will stay hydrated with the beloved family-owned water brand 
for the third year in a row

Tauranga, New Zealand – Kids Ride Shotgun are pleased to announce a new partnership with BTI to expand their existing U.S. distribution network.

Starting next year, 2025, Cyclingworld will no longer only take place in Düsseldorf, Germany, but Europe's leading trade fair for the world of bicycles will also be held in the USA for the first time.

Vista, CA - HARO's team continues to expand as the brand added long-time industry veteran Taylor Troney to its inside sales team. Troney held similar positions at Shimano and Speedplay and has both a supplier sales background as well as a retail background.

26 March, 2024 MENDRISIO, Switzerland — Ritchey International is excited to welcome Wendy Booher as the new European media and marketing coordinator.

March 2024 marks 15 years since Freehub announced its signature, community-driven independent publishing model and launched headfirst into the realm of mountain bike media with a bimonthly, online e-zine.

Irvine, CA – March 27, 2024 – The National Bicycle Dealers Association (NBDA) Bicycle Industry E Bike Safety & Standards Panel convened for the third time on March 12, 2024, to address critical concerns regarding electric bicycles (e-bikes) in the United States.


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