Announcements

: Expanding Reach, Deepening Partnerships, and Uniting the Specialty Bicycle Industry

TIANJIN, China, Oct. 16, 2025 — In response to the robust growth of the electric bicycle markets worldwide, DAHON Tech (Stock Code: 02543.HK) is strategically positioning itself and forming a strong alliance with Golden Wheel Group to establish a new company DAGOLD Technology.

SHIFT’25, PeopleForBikes’ industry working conference, officially kicked off today in Bentonville, Arkansas, one of America’s fastest-growing cycling hubs and a center for innovative ideas shaping the future of the bike industry. 

SRAM welcomes today's decision by the Belgian Competition Authority (BCA) to suspend the Union Cycliste Internationale's (UCI) proposed maximum gear restrictions ahead of the Tour of Guangxi. The College's findings prohibit the protocol in future events as well.

Get a Little Out There with Alex Honnold will reveal the hidden stories, unexpected contrasts, and perspective-shifting experiences in his home state

Beringen, Belgium – 06/10/2025 – Belgian Cycling Factory (BCF), the parent company of Ridley, Eddy Merckx and Nukeproof, has officially unveiled its latest brand, Aeres, at its annual Partner Days dealer event – the most successful in the company's history.

Since 2008, RTC has distributed more than $3.7 million in grants, helping communities nationwide address the missing links in their trail networks and maximize the impact of this essential infrastructure

The Frame First program, first introduced six months ago, was designed to give riders and dealers greater flexibility in building bicycles around INTENSE frames. Since its launch, INTENSE has made several key refinements:

HydraPak, the manufacturer of hydration products for the active outdoor market, named Aaron Brown as VP of Sales.