Announcements
After a successful first six months, SHIFT expands its remit with Wahoo, leveraging its category know-how, deep media expertise, and Google Premier Partner status, to enhance Wahoo's competitive edge and drive awareness, engagement and growth for its expanding product lineup
Portland, OR 3/10/2025 – Ruckus Composites and Ruckus Aerospace are kicking off the new year with major technology upgrades, expanding our precision machining, measurement, and ultrasound inspection capabilities.
Vancouver, BC - March 5th, 2025 - Teifi Digital, a close Shopify Plus Partner, is proud to announce the launch of WorkMate, the essential Shopify extension built to empower bike retailers.
Greenville, SC – Boyd Cycling, a leading innovator in high-performance bicycle wheels, is ramping up U.S. production of carbon fiber and alloy rims.
Bringing speed, expertise and a passion for progress, Otto partners with PEARL iZUMi to shape the future of off-road cycling
2025 Bicycle Leadership Conference Sessions Announced
Irvine, CA (February 28, 2025) – Bicycle retailers looking to strengthen their businesses in 2025 found valuable insights at the NBDA P2 Workshops held at CABDA East and CABDA Midwest.
Temecula, Calif, March 4, 2025 – Today, INTENSE announced the implementation of a new and unique independent bicycle dealer (IBD) focused program designed to maximize dealer retail velocity and profitability for US based retailers.
Starting in July 2025, e-bike riders in Canada will be able to rent batteries for their bikes. This new service helps riders who want to fly with their e-bike. It removes the hassle of transporting or buying extra batteries.
7mesh, the Canadian technical apparel brand known for pushing the boundaries of cycling and outdoor performance gear, is excited to announce the addition of Thomas Weiss as Strategy Consultant for Europe, with a primary focus on the GAS (Germany, Austria, Switzerland) region.
PeopleForBikes, with generous support from REI Co-op, is proud to announce the launch of the Recreational Bicycling Access Tool, a first-of-its-kind resource designed to evaluate the accessibility, quality, and connectivity of recreational biking facilities across the United States.
Investing in staff to elevate performance and industry positioning
February 25, 2025 / San Diego, CA – The iconic Belgian Waffle Ride (BWR) series, renowned for its legendary "unroad" challenges, has extended its successful partnership with BikeInsure, the Official Bike Insurance provider of Belgian Waffle Ride through 2026.
Charlotte, NC – Blaupunkt Americas is proud to announce an exciting new partnership with Pedego Electric Bikes, a leading retailer of premium electric bicycles.
Investing In Biking Pays Off
The new administration has implemented thousands of staffing cuts across land management agencies, which will hurt outdoor recreation access.
SAN MATEO, Calif., Feb. 13, 2025 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ: GPRO) announced a new distribution partnership with Kimpex Powersports in Canada to sell GoPro products through one of the largest powersports sales networks in the region.
Sumner, Washington State
JBI has announced the retirement of long-time Seattle and Western Washington outside sales representative Bob Thompson.
Schaumburg, IL – February 13, 2025 – The 10th anniversary of the CABDA Midwest show was marked by a special moment of recognition for CABDA Show Director Jim Kersten, who was honored for his unwavering dedication to organizing one of the industry's most impactful trade shows.
February 10, 2025 – Vista, CA – Pedego Electric Bikes, a pioneering force in the electric bike industry renowned for its commitment to quality and customer satisfaction is pleased to announce a strategic partnership with Troxus, a dynamic and innovative e-bike manufacturer.
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