Continued Sales Team Growth Serves Expanding Dealer Network While Celebrating 30 Years of Yamaha Power Assist Bicycles
Nate Espinosa.

CYPRESS, Calif. – February 23, 2023 – Yamaha Bicycles continues its field sales and marketing team growth, most recently adding Nate Espinosa as the new representative for the northwest region of the United States.

The sports business executive joins the organization to drive growth and create the premier marketplace for cyclists


Applications to be accepted February 17 – April 28, 2023

New Bike City Fondo offers all cyclists chance to join weekend festivities

FAYETTEVILLE, Ark. (Feb. 23, 2023) – Registration opens today for two cycling events taking place in Fayetteville on the weekend of the professional and elite Walmart Joe Martin Stage Race which will be held May 18-21.

Wide-ranging 2-year partnership encompasses technology, training, competitions, and fan experience

A wide range of multi-disciplined athletes featuring current US National Downhill champion Amy Morrison, 2022 Lifetime GP series champion Haley Smith and evergreen icons Katerina Nash and Geoff Kabush 

Plainfield, IL (February 23, 2023) – At the CABDA Midwest Expo Awards Ceremony February 7, Jim Kersten, CABDA Show Director presented a special award to 66-year industry veteran and founding partner of Human Powered Relations, Jay Townley for Dedication to Improving the Bicycle Industry!

Award-Winning Cycloc Bicycle Storage Announces New Distribution Partnership with BTI

Iconic electronic brand's new e-bike line now available for purchase exclusively on BEX website


Mill Valley, California (February 22, 2023) – Xtracycle, pioneers of electric family cargo bikes built for fun and utility, announces its partnership with Portland, Oregon-based Akimbo Communications as the brand's official agency of record for public relations and communications.

DAYTON, Ohio, Feb. 22, 2023 -- NASCAR Cup Series driver Chase Briscoe will command the #14 car this weekend in Fontana, CA, and he is bringing his favorite bike brand, Huffy, with him to the track.

The Union Cycliste Internationale (UCI) and Flanders Classics are pleased to publish the calendar for the 2023-2024 UCI Cyclo-cross World Cup. 

MONTEREY, Calif. (Feb. 21, 2023) – Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, and the Life Time Sea Otter Classic presented by Continental, announced details for the first-ever Sea Otter Classic Industry Day set for April 20, 2023.

(Carbondale, CO 02/20/23) Revel Bikes announced the opening of Revel Bikes Taiwan. The new branch office is located in the heart of bicycle manufacturing in the city of Taichung. Revel Bikes Taiwan is a giant leap forward in growth for Revel Bikes.

February 8, 2023 – Denver, Colorado, USA – Pactimo has named Robert Allen as the new Director of Custom Sales. Formerly the company's Eastern US territory manager, Allen is now responsible for leading global sales and business strategy for the custom clothing division.

The Trek NICA Pathfinders Scholarships will be awarded to 150 student athletes for 2023 fall leagues to continue increasing diversity, equity, and inclusion in youth mountain biking

Athletes battled virtually this weekend during the second annual eSport National Championship.

It's been a long winter for many mountain bikers. If you're suffering from cabin fever, want to test your early-season fitness, or just need a weekend of fun in the sun, mark your calendar for this year's Specialized Cactus Cup.

IRVINE, Calif., Feb. 14, 2023 -- Chargel, a one-of-a-kind athletic gel drink designed to meet the unique energy needs of athletes with unexpected, immediate pre-workout energy today announced it is a proud sponsor of UCLA Athletics.


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