Announcements
Funding Award Marks Pivotal Milestone for Youth Programming and Trail Access in Rural Georgia Communities
Ventura, CA – October 1, 2025 – ZEITBIKE USA, a bicycle & parts distributor with more than a decade of experience in the U.S. cycling market, is proud to announce the addition of LOOP, an innovative UK-based brand, to its exclusive portfolio.
Ass Savers AB—the company behind the eponymous Swedish fender brand Ass Savers—is now officially known as Paraply AB.
Meaning "umbrella" in the team's native language, this name change comes after a decade of keeping cyclists dry under a more descriptive moniker.
Life Time Big Sugar Classic, Team USA events, Square 2 Square anchor a month of world-class races, community rides, and family-friendly cycling events
Former Under Armour Director of Sales will lead HydraPak’s Global Sales Strategy
(Atlanta, GA) – Wahoo Fitness, the leading fitness technology company for endurance athletes, announces a new partnership with science-backed sports nutrition brand Momentous.
The event for emerging outdoor leaders delivers 79 NPS score in debut year, attracts founders of Mountain Hardwear, GCI Outdoor, LifeStraw, and other leading brands
Strategic hire accelerates momentum for flexible carbon fiber leader.
Elite Fitters Embrace AiRO’s Wind Tunnel-Level Precision to Redefine Bike Fit Performance
Canberra, ACT, September 30, 2025 — The National Interscholastic Cycling Association (NICA), a U.S.-based youth development mountain biking organization, is officially launching its first international programming in Australia with team formation beginning in November.
The following is a message from REI Board of Directors Chair Chris Carr:
To my fellow co-op members,
25th September 2025 – Hastings, UK: Following a rigorous independent audit of its eBike safety testing, quality processes, policies and legal compliance, Whyte Bikes Ltd.
Irvine, CA- Sept 24, 2025– The National Bicycle Dealers Association (NBDA) today announced the launch of its 2025 Specialty Bicycle Retailer Survey, a comprehensive industry study designed to provide foundational data for understanding market trends, operational benchmarks, and growth opportunities across the specia
Sept 16, 2025, Irvine, CA – The National Bicycle Dealers Association (NBDA) hosted its quarterly E-Bike Safety and Standards Panel on September 16th, featuring industry experts discussing pressing safety concerns affecting bicycle retailers nationwide.
Bookman Urban Visibility, the Swedish brand known for its award-winning bike lights and visibility accessories, has appointed BTI as its official distributor in the United States, effective immediately. “We are excited to work together with BTI on the US market,” said Victor Kabo, co-founder of Bookman.
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