Announcements

Naperville, IL – Feb 5, 2025 – velofix, North America's largest fleet of mobile bike shops, is excited to announce the grand opening of its new franchise, velofix South Chicago, which will be serving customers across the south and west suburbs of Chicago.

Emporia, KS –– Today, the Gravel Cycling Hall of Fame un

EU Decision on Chinese E-Bikes: LEVA-EU Responds with Call for Strengthened Market Surveillance + Removal of Duties on Bike Components

COCHRANE, ALBERTA, 4 JANUARY 2025 - 4iiii is proud to announce their collaboration with ROSE Bikes, which sees integration of their PRECISION 3+ Powermeter with the 2024 Backroad FF GRX RX825 Di2 gravel bike.

• Florian Klingseisen joins as Director Project Management
• Eric Sakalowsky steps into the role of Director Marketing

Los Angeles, CA – [1/27/2025] – Retrospec, the outdoor lifestyle brand known for making adventure accessible to all, proudly announces the appointment of Nick Marvik as its new Head of Growth.

Highway 2 is proud to welcome Jamie DeVita back to the team as the new Territory Manager for the Central Region. With 25 years of cycling industry experience, Jamie brings an unparalleled expertise, a passion for the industry, and a proven history of delivering exceptional results.

Irvine, CA – February 4th, 2025 – The National Bicycle Dealers Association (NBDA) is excited to announce the launch of the 2025 Service Survey, a comprehensive industry study designed to analyze service center practices among specialty bicycle retailers.

Grant funding will help to promote a holistic view of accessible active outdoor vacation opportunities in Vermont

Gwen van Lingen joins PEARL iZUMi as VP of Brand to lead strategy, consumer engagement, and growth

New feature encourages cyclists to diversify their training routine with purposeful running integration

Experienced Sales Leadership with Global Perspective Will Drive Mondraker's Continued Growth and Success in the U.S. Market.

Boulder, CO, USA - Mondraker is thrilled to welcome Mariano Gon as U.S. Sales Director, effective Monday, February 3, 2025.

Precision, Durability, and Confidence for Aggressive Riders

Hayes Bicycle Group, the powerhouse behind globally recognized cycling brands such as Hayes, Manitou, Reynolds, SunRingle, and ProTaper, is thrilled to announce the launch of its new European direct-to-consumer (D2C) e-commerce platform.

River Falls, WI – January 2025 – Early Rider, the premium children's bicycle brand, is accelerating its expansion in the U.S. market and is actively growing its network of
independent bike dealers.

Funds Will Aid Local Businesses Affected by Hurricane Helene. Arthritis Foundation Cycling Experience reroutes inaugural Carolina Hills Classic due to impacts of 2024 storm and plans return to Asheville in 2026

ATLANTA — January 30, 2025 — The Arthritis Foundation has announced a $10,000 donation to the Always Asheville Fund, a local initiative established by Explore Asheville to support small, independent travel and hospitality businesses in Asheville and Buncombe County, North Carolina as they recover from the devastatin

[Columbus, OH] – [1/27/25] – Kenda Tires is excited to announce the appointment of Rebecca Karbon as its new Bicycle Sales Director in North America.

Rene Timmermans joins Darfon Group as Director OEM/ODM.
Rene Timmermans.

Darfon – a global leader in electronics manufacturing and innovation, is pleased to announce the appointment of Rene Timmermans as European based Director OEM/ODM, effective immediately.

The multi-Tour de France stage winner brings his expertise to strengthen the leadership team and elevate the brand’s global growth strategy in 2025 and beyond.

29 January: Factor Bikes, the premium performance bicycle brand, has announced the appointment of David Millar as its Brand Director. The former professional cyclist will be based in Factor's Girona offices as he steps into the strategic leadership role.

Brembate, Italy – January 28 – Vittoria S.p.A announces the appointment of Christopher Zigmont to the role of Marketing & D2C Director, North America. Based in Bentonville, AR, at the company's North American headquarters Mr.

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