DAYTON, Ohio - August 13, 2026 - Covation/United Wheels Inc., the parent company of Huffy and Batch Bicycles, today announces that industry veteran Henning Schroeder has been appointed Senior Director of Product - E-Mobility.
In this leadership role, Schroeder will define and drive the product vision, roadmap, and commercial execution for the company’s e-mobility portfolio. Leading cross-functional teams across engineering, design, marketing, operations, and sales, he will focus on scaling the core e-bike and e-mobility business while guiding category expansion into adjacent consumer mobility platforms including e-scooters and e-mopeds.
E-mobility is a core strategic priority for Covation/United Wheels, and as part of this strategy, the company is investing in the recruitment of key industry experts and senior leaders with deep experience in e-mobility, digital platforms, and connected services to strengthen capabilities in product development, systems integration, and go-to-market execution.
“As Covation/United Wheels continues to expand its presence across e-bikes and adjacent e-mobility platforms, strong product leadership is critical,” said Bruno Maier, President and CEO of Covation/United Wheels. “Henning’s proven ability to align design, engineering, and commercial strategy will ensure we continue to deliver innovative, dependable products.”
About Covation/United Wheels Inc.
Our brands include Huffy and Batch Bicycles, and our products - known for durability, innovation, comfort, and style - are sold at thousands of retail locations. Collectively, we ship over five million bicycles annually throughout the U.S. and more than fifty countries internationally. Learn more at: https://covation.com.
