We are thrilled to announce that Terry Duran has joined Fidlock USA as our new National Sales Manager. With more than 20 years of experience in the cycling and outdoor industries, Terry brings a deep understanding of strategic sales leadership, market development, and team building.
Throughout his career, Terry has worked with leading brands to optimize sales strategies, grow revenue, and build strong customer relationships across both B2B and DTC channels. He is the founder of Drift-Sales, where he has served as a fractional sales expert for multiple brands –delivering customized, results-driven solutions that have consistently exceeded performance goals.
In his new role, Terry will work closely with Fidlock's Leadership, Sales, and Support teams to strengthen sales execution and accelerate our growth. His leadership will play a vital role in refining our market approach and expanding our national reach.
What Terry Brings to Fidlock:
• 20+ years of sales leadership in the cycling and outdoor industries
• Proven expertise in sales management, customer retention, and revenue growth
• Entrepreneurial mindset with a strategic approach to business development
• Deep experience in leading independent rep networks and multi-channel strategies
Key Focus Areas:
• Driving revenue and performance through actionable insights and market analysis
• Recruiting, managing, and supporting sales reps nationwide
• Enhancing financial and operational strategies to support long-term success
Please join us in welcoming Terry to the Fidlock USA team – we're excited for what's ahead!
