Memphis, TN – July 1, 2025 – Victory Bicycle Studio is proud to announce its new role as the exclusive U.S. online retailer for Lee Cougan Bicycles, marking the brand's exciting return to the American market.
Originally founded in the United States, Lee Cougan now operates under the expertise of the Italian-based Stardue team, known for their forward-thinking design and precision craftsmanship. Over the past six months, Victory has worked closely with Stardue to bring this legacy brand back to its roots — and into the hands of riders across the country.
"We're incredibly excited to bring Lee Cougan Bicycles back to America," said Clark Butcher, owner of Victory Bicycle Studio. "After 15 years in business, we've learned the importance of aligning ourselves with brands that believe in us. This partnership with Lee Cougan and the Stardue team is exactly that. These bikes are fast, beautifully designed, and ready for U.S. trails — and we're honored to be the ones bringing them here."
Victory is launching Lee Cougan's U.S. comeback with a bang — by outfitting the From The Ground Up Project riders for this year's Leadville Trail 100 MTB race. Victory will be on-site at the event in August with athletes, demo bikes, and the full Lee Cougan lineup on display. In addition, there will be several European Professional riders coming over for the race – only further promoting the brand and the tech!
Lee Cougan bicycles are now available online exclusively through VictoryBicycleStudio.com, where riders can browse, customize, and purchase with confidence — backed by Victory's expert service and delivery.
"This is a huge next chapter for us," added Butcher. "Lee Cougan's innovation, paired with our commitment to customer experience, is a win-win for riders. We're not just selling bikes — we're growing the community, and this is a major step forward."
For more information, visit www.victorybicyclestudio.com or follow @VictoryBicycleStudio and @leecouganbicycles on social media.
