PORT WASHINGTON, N.Y. (BRAIN) — The NPD Group has expanded its Retail Tracking Service to provide a more comprehensive view of the U.S. cycling market, adding coverage of all retail channels for bicycle products, including outdoor specialty, sporting goods, national chains, mass merchants, and e-commerce. Previously NPD Group covered only the IBD channel.
The company figures it now covers 85-90 percent of the cycling market in the U.S.
"This robust data opens the doors to significantly broader marketplace coverage and more granular analytical capabilities, which will provide our clients with critical and never before seen insight on the comprehensive U.S. cycling marketplace," said Jim Kelley, the president of U.S. Sports for The NPD Group. "Manufacturers and retailers across all categories and channels will be able to better benchmark their activity and make informed, strategic choices to grow their business. These companies have always sought to understand the total size of the U.S. cycling market, not just cycling specialty retail, and now we can deliver such insight."
The expanded coverage for cycling data is available immediately, and includes historical comparisons going as far back as January 2013.
Later this year, NPD will also launch a U.S. Retail Tracking Service for team sports, covering equipment categories such as baseball, football, basketball, soccer, hockey, golf, tennis, racquetball, and lacrosse. NPD will also be expanding its channel coverage for outdoor sports equipment, to cover all U.S. channels.
