Los Angeles, CA – March 16, 2026 – Upway, the global leader in professionally refurbished e-bikes, today announced a new partnership with BikeInsure, America's leading bicycle and e-bike insurance provider, to deliver coverage for the Upway Flex e-bike subscription program, now available in the United States.
By including BikeInsure coverage with every e-bike subscription, the program helps protect riders' electric bikes against common risks such as theft and accidental physical damage — coverage that is typically excluded from homeowners' or renters' insurance policies. The lease-to-own program includes a certified e-bike, bicycle insurance, a lock, and a maintenance plan.
"This partnership supports Upway’s U.S. growth strategy by reducing barriers to entry for cyclists interested in e-bikes," said Maxime Ranson, Head of U.S. at Upway. "By integrating BikeInsure into our e-bike subscription offering, we’re making it easier and more affordable for riders across the United States to experience e-bikes with confidence."
Through Upway's U.S. website, customers can now subscribe to new and professionally refurbished e-bikes with BikeInsure coverage included, protecting each leased e-bike against theft and accidental damage for the duration of the subscription.
"Bike fleet insurance is essential for micro-mobility businesses that offer bikes, e-bikes, and e-cargo bikes through subscription and lease models," said Buzzy Cohn, CEO of BikeInsure. "This coverage helps companies like Upway manage financial risk across their bike fleet while providing riders with built-in equipment protection. Through this partnership, Upway Flex customers gain access to an e-bike subscription that includes BikeInsure coverage, offering a compelling alternative to traditional full-price purchases or financing options."
About Upway
Upway is the leading international platform for professionally refurbished e-bikes. Founded in 2021 and headquartered in Paris, Upway operates in nine markets, including France, Germany, the Netherlands, Belgium, Switzerland, Austria, Italy, Spain, and the United States. Upway's mission is to make sustainable mobility accessible to all by giving e-bikes a second life and riders a first choice—combining industrial-grade refurbishment, proprietary technology, and a deep commitment to the circular economy.
Upway has refurbished and sold more than 100,000 e-bikes and offers a selection of over 200 brands, all covered by a one-year warranty and delivered through a seamless customer experience. By 2030, the company aims to refurbish and sell more than one million e-bikes annually, while expanding its service ecosystem to include financing, insurance, maintenance, and subscription solutions.
For more information about Upway USA, visit Upway.co or contact Upway at press@upway.shop
About BikeInsure
BikeInsure is a leading provider of bicycle and e-bike insurance in the United States, offering affordable and comprehensive coverage designed specifically for bicycles, e-bikes, and para-adaptive cycles. A licensed insurance producer, BikeInsure is the Official Bike Insurance Partner of Canyon Bicycles USA, Pivot Cycling, Tern Bicycles, USA Cycling, the International Mountain Bicycling Association (IMBA), and USA Triathlon. BikeInsure administers the insurance program underwritten by Great American Insurance Company, rated "A+" (Superior) by AM Best and authorized to operate in all 50 states and Washington, DC.
For more information about BikeInsure, visit BikeInsure.com, review the FAQ, or learn more about Bike Fleet solutions.
