Industry News
NORTH VANCOUVER, British Columbia (BRAIN) — X-Fusion Suspension has announced a new service center for Western Canada, SuspensionWerx, located in North Vancouver.
AMES, Iowa (BRAIN) — North America Cycles has hired Steven Harad as its director of sales. Harad will oversee the formation of a national sales force to begin selling parts, accessories, and bicycles to IBDs.
ANAHEIM, Calif. (BRAIN) — Triathlon Business International has announced the lineup of speakers and panels that will address the needs and issues race directors face at the 6th annual TBI conference.
NOVATO, Calif. (BRAIN) — TK Rep Group will be representing Marin Mountain Bikes in Oregon, Washington, Idaho, Montana, Wyoming, Hawaii and portions of Northern and Central California, the company announced this week.
EUGENE, Ore. (BRAIN) — Rolf Prima has hired Multisport Arsenal and Jeff Winnick to expand support of the wheel maker’s dealers and bolster its outside rep force.

VENTURA, Calif. (BRAIN) — Zeitbike has added Fiks: Reflective, a Pittsburgh-based maker of reflective bike safety stickers, to the distributor’s line of brands.
CHICAGO (BRAIN) — The Chicagoland Area Bicycle Dealers’ Association (CABDA) on Friday announced a wave of new companies that will exhibit at the association’s trade show in February.
LEXINGTON, S.C. (BRAIN) — Hawley plans to open a third distribution center this spring, in Camp Hill, Pennsylvania, that will provide next-day delivery to 17 states in the Northeast.
NEW YORK — U.K. folding bike maker Brompton Bicycle has announced that it will hold its seventh annual Brompton World Championships on April 15, 2016, in Monterey, California, in conjunction with the Sea Otter Classic at Laguna Seca Recreation Area.
MUMBAI, India (BRAIN) — Ash Jaising, a consultant who did market research for many of the industry’s biggest companies, has died in his hometown of Mumbai.
OGDEN, Utah (BRAIN) — Mavic has signed a multi-year agreement with the Larry H. Miller Tour of Utah to be the official neutral race support provider for the men’s multi-stage professional race and women’s race event.
FRIEDRICHSHAFEN, Germany (BRAIN) — In mid-January, Eurobike will offer an array of technical seminars for dealers in four German cities in cooperation with brands including Bosch, SRAM, Fox, Magura, Schwalbe, BionX and KMC.
OGDEN, Utah (BRAIN) — As QBP opens its new distribution center in Reno, Nevada, today, the company has announced that it is relocating its Q-West operation in Ogden, Utah, to the Denver area. The move will significantly improve service to customers by reducing ground service transit times, QBP said in a statement.
OLDSMAR, Fla. (BRAIN) — Bill Austin, whose role in the bicycle industry spanned more than 30 years, died Sunday after a long illness. He was 78.

SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets has named six female mountain bike ambassadors for its new Joy Ride grass-roots women’s program. The Joy Ride ambassadors will work to inspire and enable female mountain bikers with structured fun and social rides for all skill levels in a non-racing environment.
ANAHEIM, Calif. (BRAIN) — Triathlon Business International has added Multisport Research founder and CEO Gary Roethenbaugh and Challenge Family CEO Zibi Szlufcik to the lineup of speakers for TBI’s sixth annual conference, running Jan. 24-26 in Marina del Rey, California.

DENVER (BRAIN) — Custom bike maker Alchemy Bicycles is now offering painting services to the public via its Ethic Paint Works studio.
Ethic Paint Works will service private customers with non-Alchemy frames as well as other custom builders.
MUKLTEO, Wash. (BRAIN) —FSA and Gravity Components are sponsoring Ray’s Indoor Bike Parks for the 2016 season. Ray’s will feature Gravity branding on obstacles in the parks and will also display Gravity components and provide the opportunity for an exclusive dealer riding and appreciation event.
TAIPEI, Taiwan (BRAIN) — Tern and Xtracycle have succesfully completed a Kickstarter campaign that raised more than $150,000 to produce a folding cargo bike.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — With one major success under its belt, the BPSA's E-Bike Committee is well on its way to reaching its $320,000 fundraising goal for its 2016 legislative initiatives.