SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired Sean O'Brien as its new marketing director, and Katie Peña has joined as account executive.
O'Brien most recently served as senior marketing manager at prAna, where he led the brand's wholesale marketing and event and sponsored athlete efforts. Peña comes to Interbike with more than eight years of experience in the action sports industry, most recently as sales manager at Hang Ten Bikes.
O'Brien has spent his career reporting on and servicing the specialty retailer, with eight years of experience at the Surf Expo and Outdoor Retailer trade shows. He was also the editor in chief of Transworld Business, the industry trade journal of the surf, skate and snowboarding industries, for 11 years.
"Sean's event experience with both retailers and exhibitors is strong, and we're confident that he'll be able to bring new ideas and a fresh perspective to our team," said Pat Hus, vice president of Interbike. "Katie clearly understands the industry from her time at Hang Ten working closely with retailers, which will translate nicely in her new role at Interbike."
Both Peña and O'Brien will be based at Interbike's offices in San Juan Capistrano.
Peña can be reached at katie.pena@interbike.com or 949-226-5720, while O'Brien can be reached at sean.obrien@interbike.com or 949- 226-5799 .
